Founded in 2014, we’re a programmatic advertising agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?
It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to audio marketing because every industry has different needs.
Our expert paid media team develops audio marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
364+Campaigns
$17M Media Spent
61 Countries
The best programmatic advertising companies could be the key to transforming your business.
In the digital age, a solid audio advertising strategy is one of the most critical channels alongside display; Google/Bing paid search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers.
If you’re looking to reach your growth goals faster, an effective display advertising strategy is key. You need to create ads that really pack a punch; you need to focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content that’s tailored to your target buyer persona and which drives the actions you’re looking for.
Advant Technology’s in-house full-time, dedicated paid media team knows how to research the best keywords, find the best sites and apps and understand the most relevant data to use to better understand where your target audience is present. With world-class creatives and a unique proprietary approach to campaign setup and optimisation, you’re in great hands.
We can help you succeed by simultaneously managing multiple advertising channels, programmatic display, video, native, audio, CTV, search, social and DOOH.
CAMPAIGN AUDIENCE TARGETING
With a unified audience strategy in place, we then translate the insight into media targeting by identifying relevant opportunities that exist within each platform, such as Google DV360, Facebook/Meta or Google Ads Google Display Network. Our paid media agency partners with third-party data providers (Data Management Platforms, DMPs such as LiveRamp, Bombora and Oracle etc) to tap into rich segments of information across social networks and programmatic markets so you can make smarter decisions about your programmatic ad spend! Our programmatic agency campaign team lean into the DSP platform algorithms to lower programmatic advertising costs and increase efficiency.
Our agency uses a proprietary approach to target audiences and has at our disposal a number of targeting methods to deliver programmatic ads.
Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.
Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.
Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.
Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.
Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).
Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.
Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.
Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.
In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.
Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.
Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).
The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.
Language targeting is the process of targeting audiences based on their language preference.
Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.
Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.
DIGITAL AUDIO CAMPAIGN PROCESS
1 - Campaign Planning and Strategy
Planning and strategising is the first step in the audio advertising media buying process. This is where our media buyers will develop an audio advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
2- Bidding and negotiating
The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.
3- Campaign Management
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
4- Measuring Sales & Results
The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite.
5- Refining the plan
The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.
What’s included in our digital audio set-up?
What’s included in our ongoing management?
REAL-TIME ANALYTICS & REPORTING
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
$50,000 Budget 2,803,271 Completed listens
International Programmatic Ad Experts:
Why choose Advant Technology as your
programmatic advertising agency?
Profit-Driven Approach
In today’s business world, the most successful companies are those that take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success. Traditional KPIs alone will not lead to the desired results. Instead, a combination of technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven Approach can companies hope to achieve long-term success.
Advant Technology provides a suite of world-class services that enhances all digital marketing efforts. Our account directors are high-level, business-savvy marketers who have the boardroom presence and problem-solving skills to get the job done.
In addition, our digital intelligence team includes analytics experts who ensure that clients use accurate data that tells the correct story. With Advant Technology on your side, you can be confident that your digital marketing efforts are in good hands.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent and is, therefore nimble and proactive in meeting the needs of our clients. We have the ability to scale our resources up or down, depending on what will best serve our clients.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will benefit our clients. At the end of the day, we always put our clients’ needs first!
If you’re looking for a performance-focused partner, Advant Technology will work with you to develop high-performing ad campaigns that reach your target audience across all channels.
At Advant, we believe that the best campaigns are a mix of technology and human intuition. We use data to glean insights and drive strategy, but we also believe that expert human marketers are essential to creating compelling messages, content, and creative. To that end, we continuously hypothesize, test, and repeat based on the results.
Our goal is to find the sweet spot where technology and human intuition intersect to create optimal campaigns. By leaning on both elements, we can create more effective campaigns that drive better results.
As an extension of our clients’ teams, we work together to drive great results, achieve business objectives, and strategize for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on and who helps them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we are able to gain a deep understanding of their unique needs and challenges.
This allows us to take a consultative tailored approach to our services, to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater successes in the future.
Paid Media Best Practices to Ensure The Best Results
Clear KPIs and goals set out at the beginning of the campaign.
Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.
Clear definition of audience targeting groups with a deep understanding of who you are addressing
Complete tracking allows for optimisation from start to finish using well-structured campaign variables
Dynamic budgets allow for flexibility in the media budgets minimising commitments
Dashboards that provide data in a clear and comprehensive way
A budget allowance % that allows you to test and learn
Data led approach at every level from planning to strategy to execution and learning
Automate simple tasks that will lower costs and increase KPIs
Smart bidding use AI where possible to gain a competitive advantage
Use surveys to measure brand uplift where possible and feed findings back into the program
Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success
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Programmatic audio advertising is the automated selling of audio ad space on streaming services such as Spotify. The ads can be distributed across various devices, such as desktop, mobile, or smart speakers, and clever targeting solutions are available to ensure you get your message delivered to the right audience.
What makes digital audio advertising particularly powerful is that it enables brands with the ability to engage with a highly focused audience; people often listen to digital audio without any other media competing for their attention.
Moreover, since most people consume audio content with their headphones on, it makes for a uniquely personal, emotive and intimate ad experience.
Programmatic audio opens new doors for an advertiser to reach users before and after users consume their favourite podcasts. Unlike ‘Baked-in’ host read ads which can be expensive and difficult to track and scale, our programmatic audio ads are delivered via a DSP ad platform.
New technology now enables “host-read ads” from a script within the podcast, but the host-read ad is dynamically inserted into the podcast instead of baked in as part of the podcast itself. This new tech is a hybrid of old baked-in ads but with the power of programmatic.
We work with blocklists and partner with IAS, MOAT and DoubleVerify. We can also apply negative keywords to ensure your ads don’t appear against the wrong kind of content.
There are many benefits to using audio advertising, including the ability to reach a broad user base, increased brand awareness, and improved engagement.
Programmatic audio advertising costs can vary depending on several factors, including the type of campaign, the targeting options, and the DSP ad platforms you use. However, programmatic advertising generally is more cost effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you invest should be based on your goals, business and audience.
North America
United States/US & Canada
Western Europe
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil, Chile, Colombia, Mexico
There are many benefits of using an audio marketing company. Digital audio marketing companies have the experience and knowledge to help you create engaging and effective digital audio content. They can also help you reach a wider audience with your audio marketing campaigns. Additionally, audio marketing companies can provide you with valuable insights and feedback about your audio marketing campaigns.
Digital audio ads are played on various audio streaming platforms, such as Spotify, Pandora, Acast and others. The majority of these are served on mobile devices in-app.
Most digital audio ads are not clickable; however, some platforms offer the option to add a clickable call-to-action (CTA)
No, digital audio ads are not considered viral marketing. Viral marketing generally refers to online marketing techniques that seek to generate buzz and encourage content sharing.
The cost of a digital audio marketing campaign will depend on several factors, including the length of the video, the number of videos produced, the size of the target audience, and the geographic location. However, video marketing generally is more cost-effective than traditional advertising methods.
Advant focuses on distributing digital audio content but does not produce audio content in-house. Instead, we work with award-winning audio production agencies.
Distribution channels include:
Audio advertising aims to raise awareness of your brand, increase engagement, and ultimately improve conversions.
Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.
No, Advant Technology does not work with podcasters directly. Instead, we inject ads before, during or after podcasts depending on the marketing strategies needed to reach prospective customers.
Audio ads are considered to be an upper-funnel awareness campaign.
Up to 30 seconds long.
When you’re looking to hire an advertising agency, you need to keep a few key things in mind. First and foremost, you must ensure that the agency you’re considering has experience in audio advertising. Secondly, you’ll want to ask about the agency’s creative capabilities. Lastly, you’ll want to inquire about the agency’s ability to track and measure results.
As consumers spend time with audio platforms, audio ads are another way to connect with audiences at scale.
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