Our team of seasoned marketing professionals follow an exhaustive 8-step process that adapts to your specific needs and builds a robust foundation for growth in the B2B landscape:
Our approach is centred around a deep understanding of your business, creating strategic B2B marketing initiatives that deliver quantifiable results. Our commitment to data, innovation, and continuous learning forms the bedrock of our marketing solutions, designed to propel your business forward in the B2B landscape, whatever the niche.
The B2B buyer journey is complex and multifaceted, involving various touchpoints across multiple channels. You can’t always pinpoint which piece of media delivered a conversion, but collectively, over time, we will nurture users towards the goal. To ensure we reach the right audience at the right time with the right message, we take a strategic approach to channel selection that is informed by our deep understanding of the customer’s journey.
Our channel strategy begins with a comprehensive analysis of the buyer journey, including mapping out the key touchpoints and decision-making stages that buyers typically go through. From there, we identify the channels that are most relevant and effective at each stage of the journey, taking into account factors such as audience demographics, channel performance data, and cost efficiency.
Our programmatic advertising approach is enhanced by our use of intent data, which helps us identify accounts that are showing a high level of intent to purchase our client’s services. We then use account-based advertising tactics to reach those accounts with tailored messaging that speaks to their specific pain points and needs.
We firmly believe that the key to effective B2B marketing lies in leveraging accurate, timely data to inform strategy, optimise performance, and drive impactful results. This ethos is reflected in our selection of marketing channels and our use of cutting-edge tools and techniques. Here’s how we do it:
LinkedIn is a treasure trove of rich, professional data. We harness this data to inform our targeting strategies, aiming our content at the right companies, job titles, and decision-makers within your industry. The result? Highly personalised messages that speak directly to your audience’s professional needs and aspirations, leading to superior engagement and conversion rates.
Search Engine Marketing is a cornerstone of any data-driven marketing strategy. By targeting specific keywords and search terms, SEM allows us to place your brand in front of potential clients right when they are actively looking for solutions.
We can identify high-value keywords and optimise your campaigns for peak performance. This helps to drive high-quality traffic to your site, increase visibility in search engine results, and ultimately generate more leads. We continuously monitor and analyse performance data to fine-tune our SEM strategies, ensuring maximum ROI on your marketing spend.
Display Advertising plays a pivotal role in establishing your brand’s digital presence. It helps create high-value touchpoints with your audience across various digital platforms. This channel allows us to develop visually engaging ads and leverage programmatic buying to ensure strategic placement, increasing your brand’s visibility and reinforcing its image.
Native advertising is where our data-led approach truly shines. We analyse intent data and keyword performance to craft content that integrates seamlessly into the user’s browsing experience. This non-intrusive, data-informed strategy results in higher user engagement and an increased likelihood of conversion.
Reddit’s niche communities offer a wealth of valuable, user-generated data. We use this data to inform our Account-Based Marketing (ABM) strategies, tailoring our messages to resonate with the unique interests and discussions within these communities. This granular, data-led approach helps establish your brand as a trusted voice in the conversation, ultimately extending your reach and boosting your engagement rates.
On Quora, users actively seek out advice and insights, generating a rich database of search terms and keywords. We leverage this data to position your brand as a thought leader within your industry, reaching potential clients right when they’re looking for solutions. This strategy is instrumental in generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which is critical for successful growth marketing in the B2B sector.
In summary, our channel selection at Advant Technology isn’t a mere list of platforms. It’s a strategic, data-led approach designed to optimise your brand’s reach, engagement, and growth in the B2B landscape. Through careful data analysis, strategic thinking, and constant optimisation, we ensure your message is not just heard but acted upon by the people who matter most to your business.
Plastock, a leading supplier in the plastics industry, approached us with a clear objective – to boost its sales and enhance its online presence through the effective use of Pay-Per-Click (PPC) advertising. As a company operating in a highly competitive market, Plastock recognized the need for an agency that not only understood the complexity of their industry, but also possessed the expertise to navigate the constantly evolving landscape of PPC advertising.
Understanding the unique challenges and opportunities presented by the plastics industry, we embarked on a collaborative journey with Plastock. Our dedicated team of marketing professionals began by gaining a comprehensive understanding of Plastock’s business model, their target audience, and the nuances of the plastics market. Through in-depth discussions, meticulous research, and a thorough analysis of Plastock’s historical sales data, industry trends, and competitor strategies, we gained valuable insights that formed the foundation of our strategic approach.
Armed with data-driven insights gained from our extensive research, we crafted compelling ad campaigns on Google Ads that aligned with the intent of Plastock’s target audience. By leveraging keyword insights and search trends, we ensured their advertisements were visible at the precise moment when potential customers were actively searching for solutions. This approach maximized the effectiveness of Plastock’s PPC advertising, resulting in increased relevancy, engagement, and the likelihood of conversions.
Throughout the campaign, we implemented rigorous tracking and optimization measures, utilizing advanced analytics tools to continuously monitor the performance of Plastock’s PPC campaigns. This real-time monitoring allowed us to make data-driven adjustments on the fly, ensuring optimal results.
By leveraging the insights gained from our tracking efforts, we focused on optimizing keywords, refining ad copy, and adjusting bidding strategies. These strategic optimizations aimed to improve click-through rates, reduce cost-per-click, and enhance overall campaign performance. With our agile approach to continuous optimization, we maintained the high relevance, engagement, and cost-effectiveness of Plastock’s PPC advertising throughout the entire campaign.
Real-Time Analytics & Reporting
Take a look at an example of industry-leading real-time analytics.
A B2C digital marketing agency focuses on reaching individual consumers with emotionally-driven messaging, showcasing how a product or service fits into their everyday lives. B2C marketing often necessitates high-volume tactics and mass market appeal, capitalising on consumer impulses and immediate needs.
On the other hand, a B2B digital marketing agency like Advant Technology caters to businesses as clients. Our messaging revolves around logic, efficiency, and long-term ROI.
At Advant Technology, our service offerings are focused on paid media strategies, a critical component of any comprehensive B2B digital marketing approach. If you are interested in content marketing, SEO, e-mail automation or organic social media marketing, we can help you via our agency network.
Conversion rate 150% above forecast
Conversion rate 150% above forecast
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