B2B Digital Marketing Agency

Why choose Advant as your B2B Digital Marketing Agency?
At Advant Technology, approximately half of revenue comes from helping B2B technology, SaaS, and e-commerce clients drive leads and sales. As your strategic partner, we leverage the power of data, innovation, and continuous learning to create highly tailored marketing strategies.
Our primary focus is understanding your unique business challenges and objectives, and we aim to achieve this by developing and collaborating closely with our clients. We leverage our knowledge in account-based marketing and high-value intent data, ensuring your messaging not only reaches your target audience but profoundly resonates with them as well.
Book a free consultation session with our strategist now to uncover the missing components of your paid advertising.

We start by understanding who the client’s target audiences are so they can be reached in impactful ways across all media mix disciplines which will lead us towards more.

We follow a comprehensive 8-step process designed to adapt to your specific needs, enabling us to create a strong foundation for growth and success in the B2B landscape.

Our team of seasoned marketing professionals follow an exhaustive 8-step process that adapts to your specific needs and builds a robust foundation for growth in the B2B landscape:

  • 1
    Goals & Objectives

  • 2
    Target Audience Insights, Research & Education

  • 3

  • 4
    Channel Strategy

  • 5
    Content Strategy

  • 6

  • 7
    Program Optimisation

  • 8
    New Opportunities & Education

Our approach is centred around a deep understanding of your business, creating strategic B2B marketing initiatives that deliver quantifiable results. Our commitment to data, innovation, and continuous learning forms the bedrock of our marketing solutions, designed to propel your business forward in the B2B landscape, whatever the niche.

How do we generate leads & sales?

The B2B buyer journey is complex and multifaceted, involving various touchpoints across multiple channels. You can’t always pinpoint which piece of media delivered a conversion, but collectively, over time, we will nurture users towards the goal. To ensure we reach the right audience at the right time with the right message, we take a strategic approach to channel selection that is informed by our deep understanding of the customer’s journey.

Our channel strategy begins with a comprehensive analysis of the buyer journey, including mapping out the key touchpoints and decision-making stages that buyers typically go through. From there, we identify the channels that are most relevant and effective at each stage of the journey, taking into account factors such as audience demographics, channel performance data, and cost efficiency.

Our programmatic advertising approach is enhanced by our use of intent data, which helps us identify accounts that are showing a high level of intent to purchase our client’s services. We then use account-based advertising tactics to reach those accounts with tailored messaging that speaks to their specific pain points and needs.

B2B Channel Strategy

We firmly believe that the key to effective B2B marketing lies in leveraging accurate, timely data to inform strategy, optimise performance, and drive impactful results. This ethos is reflected in our selection of marketing channels and our use of cutting-edge tools and techniques. Here’s how we do it:

LinkedIn Marketing

LinkedIn is a treasure trove of rich, professional data. We harness this data to inform our targeting strategies, aiming our content at the right companies, job titles, and decision-makers within your industry. The result? Highly personalised messages that speak directly to your audience’s professional needs and aspirations, leading to superior engagement and conversion rates.

Search Engine Marketing (SEM)

Search Engine Marketing is a cornerstone of any data-driven marketing strategy. By targeting specific keywords and search terms, SEM allows us to place your brand in front of potential clients right when they are actively looking for solutions.

We can identify high-value keywords and optimise your campaigns for peak performance. This helps to drive high-quality traffic to your site, increase visibility in search engine results, and ultimately generate more leads. We continuously monitor and analyse performance data to fine-tune our SEM strategies, ensuring maximum ROI on your marketing spend.

Display Advertising

Display Advertising plays a pivotal role in establishing your brand’s digital presence. It helps create high-value touchpoints with your audience across various digital platforms. This channel allows us to develop visually engaging ads and leverage programmatic buying to ensure strategic placement, increasing your brand’s visibility and reinforcing its image.

Native Advertising

Native advertising is where our data-led approach truly shines. We analyse intent data and keyword performance to craft content that integrates seamlessly into the user’s browsing experience. This non-intrusive, data-informed strategy results in higher user engagement and an increased likelihood of conversion.

Reddit Ads

Reddit’s niche communities offer a wealth of valuable, user-generated data. We use this data to inform our Account-Based Marketing (ABM) strategies, tailoring our messages to resonate with the unique interests and discussions within these communities. This granular, data-led approach helps establish your brand as a trusted voice in the conversation, ultimately extending your reach and boosting your engagement rates.

Quora Ads

On Quora, users actively seek out advice and insights, generating a rich database of search terms and keywords. We leverage this data to position your brand as a thought leader within your industry, reaching potential clients right when they’re looking for solutions. This strategy is instrumental in generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which is critical for successful growth marketing in the B2B sector.

In summary, our channel selection at Advant Technology isn’t a mere list of platforms. It’s a strategic, data-led approach designed to optimise your brand’s reach, engagement, and growth in the B2B landscape. Through careful data analysis, strategic thinking, and constant optimisation, we ensure your message is not just heard but acted upon by the people who matter most to your business.

B2B e-Commerce Case Study Plastock.co.uk

Objective: Boosting Sales and Enhancing Online Presence through PPC Advertising

Plastock, a leading supplier in the plastics industry, approached us with a clear objective – to boost its sales and enhance its online presence through the effective use of Pay-Per-Click (PPC) advertising. As a company operating in a highly competitive market, Plastock recognized the need for an agency that not only understood the complexity of their industry, but also possessed the expertise to navigate the constantly evolving landscape of PPC advertising.

Understanding the unique challenges and opportunities presented by the plastics industry, we embarked on a collaborative journey with Plastock. Our dedicated team of marketing professionals began by gaining a comprehensive understanding of Plastock’s business model, their target audience, and the nuances of the plastics market. Through in-depth discussions, meticulous research, and a thorough analysis of Plastock’s historical sales data, industry trends, and competitor strategies, we gained valuable insights that formed the foundation of our strategic approach.

Our Approach: Comprehensive Analysis, Targeted Strategies, and Continuous Optimization

Armed with data-driven insights gained from our extensive research, we crafted compelling ad campaigns on Google Ads that aligned with the intent of Plastock’s target audience. By leveraging keyword insights and search trends, we ensured their advertisements were visible at the precise moment when potential customers were actively searching for solutions. This approach maximized the effectiveness of Plastock’s PPC advertising, resulting in increased relevancy, engagement, and the likelihood of conversions.

Optimization and Tracking: Real-Time Adjustments for Enhanced Performance

Throughout the campaign, we implemented rigorous tracking and optimization measures, utilizing advanced analytics tools to continuously monitor the performance of Plastock’s PPC campaigns. This real-time monitoring allowed us to make data-driven adjustments on the fly, ensuring optimal results.

By leveraging the insights gained from our tracking efforts, we focused on optimizing keywords, refining ad copy, and adjusting bidding strategies. These strategic optimizations aimed to improve click-through rates, reduce cost-per-click, and enhance overall campaign performance. With our agile approach to continuous optimization, we maintained the high relevance, engagement, and cost-effectiveness of Plastock’s PPC advertising throughout the entire campaign.

Results: Significant Sales Increase and Tangible Business Growth

  • 1
    Cost per Conversion: We achieved a substantial 20% reduction in Plastock's cost per conversion.

  • 2
    Conversion Value: Through our targeted strategies and optimization techniques, we achieved an impressive 25% increase in Plastock's conversion value.

Real-Time Analytics & Reporting

Take a look at an example of industry-leading real-time analytics.

Advant Technology Display Advertising Scaled 6

Our Service in a Nutshell

Launch Preparation

  • 1

    Custom Onboarding: Tailored initiation process, planning & strategy

  • 2

    Tracking: Pixel implementation, verification of data

  • 3

    Finance: Invoicing systems

  • 4

    Campaign Launch: Set up & go live

Ongoing Management & Optimisation

  • 1

    Regular Reviews: Weekly/bi-weekly performance check-ins.

  • 2

    Consultation: Creative insights based on tests.

  • 3

    Ad and Budget Management: Continuous optimizations and ad rotations.

  • 4

    Audience Monitoring: Persistent audience refreshment and monitoring.

Analysis & Reporting

  • 1

    Goal Setting: Defining success metrics.

  • 2

    Dashboard Maintenance & improvement.


What's the difference between a b2c digital marketing agency and a b2b digital marketing agency?

A B2C digital marketing agency focuses on reaching individual consumers with emotionally-driven messaging, showcasing how a product or service fits into their everyday lives. B2C marketing often necessitates high-volume tactics and mass market appeal, capitalising on consumer impulses and immediate needs.

On the other hand, a B2B digital marketing agency like Advant Technology caters to businesses as clients. Our messaging revolves around logic, efficiency, and long-term ROI.

What services does your b2b agency offer?

At Advant Technology, our service offerings are focused on paid media strategies, a critical component of any comprehensive B2B digital marketing approach. If you are interested in content marketing, SEO, e-mail automation or organic social media marketing, we can help you via our agency network. 

What B2B niches do you specialise in?

  • 1

    Healthcare & Biotech: We navigate regulations to connect healthcare institutions, biotech, and pharmaceutical firms with their audience.

  • 2

    Financial Services: We build trust for banks, insurance providers, fintech, and investment companies, fostering long-lasting B2B relationships.

  • 3

    Manufacturing & Industrial: We improve customer acquisition and retention for manufacturing and industrial sectors.

  • 4

    Professional Services: We bolster the digital presence of law firms and consultancy agencies, attracting quality leads.

  • 5

    Education & eLearning: We help educational institutions, and eLearning platforms reach businesses seeking training solutions.

  • 6

    Energy & Utilities: We tailor our approach to market dynamics to promote energy sector services and solutions.


What’s included in our programmatic agency set-up?

  • Project Initiation
  • Onboarding tracker customisation
  • Run through with the client to ensure all points are covered
  • Help facilitate with social channel creation incl logins
  • Consult & close work where required with Creative Team on digital assets & content including landing pages
  • Invoicing setup for each platform as well as internal systems for tracking spend & payments schedules
  • Tracking strategy & pixel implementation
  • Advertising accounts creation & set up
  • Campaigns structure setup, all strategies and corresponded assets upload, push live
  • Platform approvals expediting where required/applicable

What’s included in our agency's ongoing management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Ad hoc meetings
  • Creative consulting based n the test results & learnings
  • Bid optimisation
  • Audience optimisation 
  • Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required


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