$17M Media Spent
B2B DOOH is simply using digital out of home screens to advertise products and services aimed at businesses and their employees to influence their buying behaviour.
Our team of experts collaborates closely with clients to develop a deep understanding of their unique challenges and objectives, and it’s normally during this process that we will identify whether or not DOOH would be an appropriate channel.
Think of DOOH as another weapon in the marketer’s armory that can help marketers reach their audience.
By leveraging programmatic technology, using DSPs like Google DV360,Hawk & Tabmo, and partnering with data partners like Bombora, Advant Technology is able to run data-driven targeted campaigns. Screens are handpicked in key footfall areas such as airports, office buildings, train stations etc.
Our B2B clients therefore benefit from highly relevant and targeted ads to the right audience at the right time and place.
1 - Increased flexibility
DOOH ads can be easily updated, modified, or replaced via the DSP anytime, allowing for more agile campaigns that adapt to real-time changes in market condition or planned creative swaps.
2- Enhanced targeting
Programmatic DOOH enables advertisers to utilize data-driven targeting techniques such as geofencing to ensure their ads reach the most relevant audience.
3- Dynamic content
Digital screens allow for rich media formats, interactive content, and even live updates, making DOOH ads more engaging and memorable than traditional OOH formats.
4- Improved measurement and analytics
DOOH provides more accurate tracking and reporting of ad performance, allowing marketers to make data-driven decisions and optimize current and future campaigns for better results.
5- Mobile advertising
The ability to sequentially retarget users who have passed the targeted list of screens. Therefore increasing frequency against multiple channel touch points.
6- It’s effective
Trade shows are the perfect place for B2B brands to utilize DOOH ads.
Trade shows offer a unique opportunity for B2B brands to engage directly with their target audience and showcase their solutions to a highly relevant group of industry professionals.
DOOH advertising can be a powerful tool in this context, enabling businesses to extend their reach beyond their physical booth and capture the attention of decision-makers in a more memorable way in and around the event.
By utilizing DOOH ads strategically placed near trade show venues, around the hotels where decision makers are staying, and even on the main transport routes to tradeshows, B2B brands can create awareness, generate interest, and drive foot traffic to their exhibit.
You can still use DOOH if your organization is not exhibiting at a trade show, a little growth hacking technique is to steal some share of voice from audiences who are attending trade shows that, for whatever reason, your company preferred not to attend, but still wanted to generate/maintain some awareness at. Regardless of the industry you work in, this is a very cool way of making a splash while keeping costs to a minimum. Speaking of costs, we generally recommend a budget of around $5,000-20,000 depending on the event location, duration and goals of the campaign.
Imagine yourself as a B2B decision-maker, commuting to work walking through a busy train or underground station. Amidst the rush, a relevant and eye-catching DOOH ad captures your attention. The message sinks in, you’re later targeted via a mobile app reinforcing that message and promoting you to take action, you click the ad, go through to a landing page. You read some content, you then are retargeted via a native ad and a desktop video, you click through, download a white paper. You’re now an MQL ready to be moved down the funnel. That’s the power of targeting B2B buyers on their commute.
Advant Technology is a leading B2B agency specializing in programmatic advertising, DOOH being just one of the channels we manage in-house. We can activate campaigns across Europe, North America, Asia, LATAM and Australsia.
Partnering with us provides several benefits:
With Advant Technology, you can leverage our expertise to create impactful DOOH campaigns that drive results and elevate your brand’s visibility among B2B decision-makers.
NTT, a leading B2B technology company, sought to make a splash at Mobile World Congress (MWC) in both Las Vegas and Barcelona. Despite their limited budget, Advant Technology helped them maximize their presence and impact at the event.
To help NTT visualize their ad placements, we provided maps that showcased the exact locations of the targeted screens. With Advant Technology’s help, NTT successfully generated buzz and made a lasting impression at MWC in both Las Vegas and Barcelona.
A total of 170,000 impressions were achieved despite a small budget.
Whilst we cannot share the exact screens this gives you a feel of how we can handpick individual screens.
REAL-TIME ANALYTICS & REPORTING
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
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