At Advant Technology, optimization is not just a process; it’s our mantra. We don’t believe in a ‘set it and forget it’ approach. Each channel has its own unique algorithms and considerations, and we align our optimization strategies accordingly.
In highly competitive markets, intent-based search advertising can be instrumental in driving lead generation. We develop Google Ads campaigns that tightly align with targeted keyword strategies. We collaborate closely with you to identify the right search terms and ad messaging that will resonate with your target audience.
In order to drive key B2B marketing objectives, such as lead generation, conversions, and white paper downloads, our approach to keyword optimization focuses on capturing intent and aligning with your specific industry needs. Our strategy incorporates the following:
Our B2B ad copy optimization focuses on delivering clear, compelling messages that resonate with your audience. By incorporating keywords that align with the intent and interests of your prospects, we create engaging ads that motivate clicks and drive engagement in the context of ABM and demand-generation strategies.
Optimal ad placement is critical in B2B PPC. We analyze performance across different placements and adjust bids accordingly, aiming to maximize conversions at the lowest cost per acquisition. This strategic positioning allows us to capture valuable leads and drive B2B conversions more effectively.
For B2B, not only should we think of specific markets but also the highest concentration of cities which have your customer’s profiles. Of course, if the search is being performed outside of your geo and is relevant we may want to bid on those users, budget dependent.
We employ advanced bid strategies like Target CPA or Target CPC to maximize your B2B conversions.
By analyzing the performance of your campaigns at different times and days, we fine-tune ad scheduling to reach your audience when they are most active. This practice maximizes conversion chances, aligning with the unique behaviours of B2B buyers.
We use RLSA to re-engage potential customers who have previously interacted with your website. This tactic is particularly valuable in B2B marketing, where the sales cycles are longer. By tailoring ad text and adjusting bids for this audience, we help nurture these potential leads towards conversion.
We use Dynamic Search Ads (DSAs) to boost your B2B search advertising strategy. DSAs generate ad copy for relevant search queries based on the search query itself making ads more relevant.
Understanding that different devices play varying roles in the customer journey, we use device bid adjustments. This allows us to optimize bids based on device performance, ensuring we’re capitalizing on all opportunities to reach your audience.
For B2B marketing, where the ultimate goal is conversions, Smart Bidding is a game-changer. Google’s machine learning-powered bidding strategy allows us to target high-value leads, optimizing bids in real-time for each auction. This method efficiently manages costs while maximizing lead generation.
Ad Extensions play a significant role in enhancing the performance of your B2B ads by providing additional useful information. Extensions like site links, callouts, and location can help direct your audience towards specific actions, such as white paper downloads or contact forms. Due to their increased real estate on the page, it can help increase visibility and therefore CTR.
The Performance Planner is integral in our approach to optimize your B2B marketing budget. By providing key insights into potential monthly and quarterly outcomes based on specific spend levels and return-on-ad-spend (ROAS) goals, we can strategically allocate your budget to meet your demand generation objectives effectively.
In the context of ABM (Account-Based Marketing) in B2B, the use of Single Keyword Ad Groups (SKAGs) allows for highly precise targeting and improved ad relevance. By focusing on individual keywords, we can improve Quality Scores, lower cost-per-click (CPC), and drive higher conversion rates.
In the realm of B2B PPC, the success of a campaign hinges on accurate conversion tracking. At Advant Technology, we prioritize comprehensive conversion tracking to evaluate the efficacy of our strategies. We closely monitor the actions users take after clicking on your ads – whether they download a whitepaper, sign up for a newsletter, make a purchase, or fill out a contact form. This enables us to understand which keywords, ads, and campaigns are driving the most valuable actions, allowing for real-time optimization and adjustment. With our robust conversion tracking practices, we provide a clear picture of your ROI, empowering us to refine our strategies for your business growth continuously.
As an experienced B2B Google Ads agency, we offer strategic guidance for designing effective B2B landing pages that align with your paid advertising campaigns:
We typically cater to campaigns with a monthly budget of at least approximately $10,000. This commitment enables us to deploy the resources necessary to achieve your goals, drive growth, and deliver a significant return on your investment.
Our pricing structure is based on the scope of work, which is determined by factors such as the number of campaigns, target markets, and specific requirements. Our pricing model typically encompasses a hybrid approach, combining elements of account management and media commission.
A prominent global technology services (NTT LTD) engaged Advant Technology via our sister agency the Digital Innovation Group with the goal of significantly amplifying its B2B lead generation efforts helping to fill the sales pipeline. Through our agency’s proprietary approach, we embarked on a comprehensive account optimization strategy.
Our primary task was to enhance the account’s performance through rigorous optimization to drive substantial growth. The objectives were explicit: increase Click-Through Rate (CTR), decrease Cost-Per-Click (CPC), and critically expand the sales pipeline with quality leads.
Through extensive analysis, strategic implementation, and advanced optimization techniques, we massively improved the account performance.
Absolutely. Pay-Per-Click (PPC) advertising has proven to be an effective strategy for B2B marketing. It provides businesses with the ability to quickly reach a targeted audience with precise messaging, promoting actions like form completions, white paper downloads, or other conversions vital to the B2B sales process.
Some of the reasons why PPC is advantageous for B2B marketing include:
Pay-Per-Click (PPC) for B2B is a digital marketing strategy where businesses target other businesses through paid advertisements.
B2B PPC differs from B2C in several fundamental ways. Firstly, B2B PPC targets a niche, professional audience and thus requires more precise, industry-relevant keywords. Secondly, B2B sales cycles are usually longer, necessitating a sustained approach to lead nurturing. Finally, B2B PPC content tends to be more informational, aligning with the decision-making process of business stakeholders.
By contrast, B2C PPC generally targets a broader audience with a more straightforward, often emotion-driven purchase path. The focus is on attracting impulse clicks and immediate conversions with attractive deals and compelling, relatable content.
At Advant, we understand the importance of real-time reporting to improve our clients’ advertising strategies. Check out a sample of our reports. We provide industry leading reporting giving not just data but insights to stakeholders across your marketing and sales functions.
Our team of media strategists tirelessly work on all channels to quickly adjust budgets and strategies when necessary. This level of media agility and cohesive optimization sets us apart from other agencies that may not offer the same level of service. Trust Advant to help your business achieve the best possible outcomes from your B2B PPC campaigns.
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