Advertising on the Quora platform specifically designed for businesses targeting other businesses (B2B). These ads leverage Quora’s community of professionals and industry experts, allowing businesses to reach their ideal target audience by placing sponsored content, such as questions and answers, within relevant topics and feeds. The ads help companies increase brand awareness, drive high-quality leads, and engage with potential clients who are actively seeking solutions and expertise in their specific industries.
Quora distinguishes itself from LinkedIn through three key aspects: the nature of shared content, user interaction, and advertising capabilities.
Lastly, Quora stands out in its advertising features. Unlike LinkedIn, which tends to focus on job titles, industries, and company sizes for targeting, Quora allows advertisers to target specific questions or topics, providing a more customised reach.
In essence, Quora’s distinct identity from LinkedIn is carved by its diverse content focus, unique user interaction algorithm, and granular advertising options.
Our objective is to drive your success by adeptly managing an array of advertising channels. By weaving together platforms such as programmatic display, video, native, audio, CTV, search, social, and DOOH, we ensure a comprehensive, multi-channel approach. This strategy maximizes audience reach at all touchpoints, enhancing conversion potential and elevating ROI.
We recognize Quora’s potency for B2B marketing but also understand the value of a holistic approach for superior results. Our process begins by identifying the best-suited channels for your brand, considering your target audience, industry, and objectives. This might involve the strategic use of LinkedIn for lead generation, Google Ads for search-driven customer acquisition, and programmatic advertising for personalized messaging and brand awareness.
Quora, with its unique strengths in keyword and topic-based advertising, complements these strategies, providing coverage across the marketing funnel. By implementing such a diverse marketing mix, we aim to facilitate a seamless customer journey from initial brand awareness to conversion, regardless of where your audience first encounters your brand.
We continuously monitor each channel’s performance, making data-driven adjustments to optimize your marketing blend. This approach guarantees not only efficient budget allocation but also a sustained high ROI.
NTT, a global technology solutions provider, needed to drive more cost-effective traffic to their website outside of paid search in order to achieve their web KPIs.
Advant Technology developed a campaign that targeted several senior B2B buyers in 10 markets. Using keyword and topic targeting, we were able to create a highly effective campaign that delivered cost-effective traffic to NTT’s website.
Our campaign resulted in an 80% reduction in CPCs, meaning NTT’s budget went further and they were able to achieve their web KPIs. Through our targeted approach, we were able to drive high-quality traffic to NTT’s website, resulting in an increase in leads and conversions.
At Advant, we understand the importance of real-time reporting to improve our clients’ advertising strategies. Check out a sample of our reports. We provide industry leading reporting giving not just data but insights to stakeholders across your marketing and sales functions.
Our team of media strategists tirelessly work on all channels to quickly adjust budgets and strategies when necessary. This level of media agility and cohesive optimization sets us apart from other agencies that may not offer the same level of service. Trust Advant to help your business achieve the best possible outcomes from your B2B PPC campaigns.
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