B2B Quora Agency

We’re pioneering programmatic specialists who over the past few years have positioned ourselves as a leading B2B Quora ads agency.
Are you aiming to engage B2B audiences cost-effectively? Advertising on Quora could be the answer and we're the strategic partner to help you do it. Our paid media team develops Quora marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
It starts with understanding who you’re targeting and how they behave, their preferences and pain points, then using that information for data-led B2B media buying.
LinkedIn advertising can be a real asset to your B2B marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy.

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Our team is dedicated to helping your business grow.

Advant follows an 8 step process that will be adapted to your challenges.

  • 1
    Goals & Objectives

  • 2
    Target Audience Insights, Research & Education

  • 3

  • 4
    Channel Strategy

  • 5
    Content Strategy

  • 6

  • 7
    Program Optimisation

  • 8
    New Opportunities & Education

What are Quora B2B Ads?

Advertising on the Quora platform specifically designed for businesses targeting other businesses (B2B). These ads leverage Quora’s community of professionals and industry experts, allowing businesses to reach their ideal target audience by placing sponsored content, such as questions and answers, within relevant topics and feeds. The ads help companies increase brand awareness, drive high-quality leads, and engage with potential clients who are actively seeking solutions and expertise in their specific industries.

What Makes Quora Different to LinkedIn?

Quora distinguishes itself from LinkedIn through three key aspects: the nature of shared content, user interaction, and advertising capabilities.

Firstly, the two platforms differ significantly in their content focus. LinkedIn revolves around professional development, with users often sharing industry updates, job postings, and personal career achievements. Conversely, Quora champions a broader spectrum of knowledge sharing, spanning topics beyond the professional realm.
Secondly, the platforms’ approaches to user engagement vary. LinkedIn’s content visibility is largely confined to a user’s professional network. On the other hand, Quora employs an algorithm that surfaces content based on user interests and engagement, offering exposure to wider-ranging perspectives and insights.

Lastly, Quora stands out in its advertising features. Unlike LinkedIn, which tends to focus on job titles, industries, and company sizes for targeting, Quora allows advertisers to target specific questions or topics, providing a more customised reach.

In essence, Quora’s distinct identity from LinkedIn is carved by its diverse content focus, unique user interaction algorithm, and granular advertising options.

Quora Ad Formats

Average CPC, Total Clicks, and Graphical Representation

Video Ads

Benefits of the program from different angles in animation

Text Ads

Benefits of the program from different angles

Image Ads

Quora Ads - Complementing PPC, Display & Linkedin

Our objective is to drive your success by adeptly managing an array of advertising channels. By weaving together platforms such as programmatic display, video, native, audio, CTV, search, social, and DOOH, we ensure a comprehensive, multi-channel approach. This strategy maximizes audience reach at all touchpoints, enhancing conversion potential and elevating ROI.

We recognize Quora’s potency for B2B marketing but also understand the value of a holistic approach for superior results. Our process begins by identifying the best-suited channels for your brand, considering your target audience, industry, and objectives. This might involve the strategic use of LinkedIn for lead generation, Google Ads for search-driven customer acquisition, and programmatic advertising for personalized messaging and brand awareness.

Quora, with its unique strengths in keyword and topic-based advertising, complements these strategies, providing coverage across the marketing funnel. By implementing such a diverse marketing mix, we aim to facilitate a seamless customer journey from initial brand awareness to conversion, regardless of where your audience first encounters your brand.

We continuously monitor each channel’s performance, making data-driven adjustments to optimize your marketing blend. This approach guarantees not only efficient budget allocation but also a sustained high ROI.

Advantages of Quora Lead Generation

  • 1
    Cost-effective: Compared to other advertising platforms like LinkedIn and Google Ads, Quora advertising can be more cost-effective, with lower CPCs (cost per click) and CPMs (cost per thousand impressions).

  • 2
    Quality Leads: Users are actively seeking answers and information on specific topics, making them more likely to engage with relevant content and convert into leads. It also provides advertisers with the ability to target users based on specific topics or questions they have interacted with, allowing for highly targeted lead generation campaigns.

Why us? What makes our approach different from other agencies?

  • 1
    Value: We understand that our clients are looking for cost-effective solutions that deliver a positive ROI. That's why we work closely with our clients to develop customized Quora advertising strategies that are designed to maximize results while minimizing costs.

  • 2
    Service: We believe in providing our clients with exceptional service at every stage of the advertising process, from strategy development and implementation to ongoing campaign management and optimization. We pride ourselves on our responsiveness, attention to detail, and commitment to delivering the best possible outcomes for our clients.

  • 3
    Results: Our primary focus is on delivering results that matter to our clients, whether that's increasing brand awareness, generating high-quality leads, or driving conversions. We use a range of tactics, including targeting specific topics and questions, to ensure that we're reaching the right audience and delivering measurable results.

  • 4
    Expertise: Our team of specialists has a deep understanding of the platform and the unique challenges and opportunities it presents for B2B marketers. We leverage this expertise to develop strategies that are tailored to our clients' specific needs and goals, ensuring that they get the best possible results from their Quora campaigns.

Quora Advertising Case Study


NTT, a global technology solutions provider, needed to drive more cost-effective traffic to their website outside of paid search in order to achieve their web KPIs.


Advant Technology developed a campaign that targeted several senior B2B buyers in 10 markets. Using keyword and topic targeting, we were able to create a highly effective campaign that delivered cost-effective traffic to NTT’s website.


Our campaign resulted in an 80% reduction in CPCs, meaning NTT’s budget went further and they were able to achieve their web KPIs. Through our targeted approach, we were able to drive high-quality traffic to NTT’s website, resulting in an increase in leads and conversions.

Our Service in a Nutshell

Launch Preparation

  • 1
    Custom Onboarding: Tailored initiation process, planning & strategy

  • 2
    Tracking: Pixel implementation, verification of data

  • 3
    Finance: Invoicing systems

  • 4
    Campaign Launch: Set up & go live

Ongoing Management & Optimisation

  • 1
    Regular Reviews: Weekly/bi-weekly performance check-ins.

  • 2
    Consultation: Creative insights based on tests.

  • 3
    Ad and Budget Management: Continuous optimizations and ad rotations.

  • 4
    Audience Monitoring: Persistent audience refreshment and monitoring.


  • 1
    Goal Setting: Defining success metrics.

  • 2
    Dashboard Maintenance & improvement.

Analytics & Real Time Business Intelligence Dashboards

At Advant, we understand the importance of real-time reporting to improve our clients’ advertising strategies. Check out a sample of our reports. We provide industry leading reporting giving not just data but insights to stakeholders across your marketing and sales functions.
Our team of media strategists tirelessly work on all channels to quickly adjust budgets and strategies when necessary. This level of media agility and cohesive optimization sets us apart from other agencies that may not offer the same level of service. Trust Advant to help your business achieve the best possible outcomes from your B2B PPC campaigns.

What’s included in our programmatic agency set-up?

  • Project Initiation
  • Onboarding tracker customisation
  • Run through with the client to ensure all points are covered
  • Help facilitate with social channel creation incl logins
  • Consult & close work where required with Creative Team on digital assets & content including landing pages
  • Invoicing setup for each platform as well as internal systems for tracking spend & payments schedules
  • Tracking strategy & pixel implementation
  • Advertising accounts creation & set up
  • Campaigns structure setup, all strategies and corresponded assets upload, push live
  • Platform approvals expediting where required/applicable

What’s included in our agency's ongoing management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Ad hoc meetings
  • Creative consulting based n the test results & learnings
  • Bid optimisation
  • Audience optimisation 
  • Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required


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