BEACHCOMBER HOTELS
DISPLAY BANNERS

INDUSTRY:
Hotels
MARKET:
UK‚Äč
SERVICES:
Display banners

Beachcomber Hotels: Awareness through Strategic Advertising

Beachcomber Hotels owns and manages eight hotels in Mauritius, one in the Seychelles and one in Morocco. We worked with them to increase brand awareness among users interested in booking holidays.

CHALLENGE

The hotel group wanted to increase brand awareness of their Mauritius properties among a UK audience predominantly targeting honeymooners, wealthy families and even golf enthusiasts.

SOLUTION

Display banners were placed across premium travel websites such as The Lonely Planet and Condé Nast Traveller. We employed three core targeting methods to get the ads in front of the most relevant audiences:

  • keyword targeting
  • keyword contextual targeting¬†
  • audience based targeting

RESULT

We achieved 3,200,000 impressions from the distribution of display banners

The use of retargeting resulted in an average CPR of 0.22%

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