Case Studies
Destination Canada: Global Digital Media
We implemented a full global digital media planning and buying strategy on behalf of Destination Canada.
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Beachcomber Hotels owns and manages eight hotels in Mauritius, one in the Seychelles and one in Morocco. We worked with them to increase brand awareness among users interested in booking holidays.
CHALLENGE
The hotel group wanted to increase brand awareness of their Mauritius properties among a UK audience predominantly targeting honeymooners, wealthy families and even golf enthusiasts.
SOLUTION
Display banners were placed across premium travel websites such as The Lonely Planet and Condé Nast Traveller. We employed three core targeting methods to get the ads in front of the most relevant audiences:
RESULT
We achieved 3,200,000 impressions from the distribution of display banners
The use of retargeting resulted in an average CPR of 0.22%
We implemented a full global digital media planning and buying strategy on behalf of Destination Canada.
We drove visitors to the Visit Cyprus Tourism Information Page through display advertising.
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