BUDGET INSURANCE:
FACEBOOK ADVERTISING

UK-based insurance intermediary, Budget Insurance, appointed Advant Technology to drive brand awareness through Facebook advertising while acquiring a database of potential new customers.

CHALLENGE

With the vast majority of customers coming from comparison websites, Budget Insurance is struggling to gain brand awareness and saliency. They also find it difficult to get a good understanding of their core target audience.

SOLUTION

We distributed ads on Facebook to a UK audience to increase brand awareness and boost brand perception. To acquire data of potential new customers, we encouraged users to enter a competition that went alongside an entertaining video ad. The people we targeted had an interest in funny videos and were often customers of competitors.

CREATIVE ASSET

Below you’ll see the video we used for this campaign.