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Case Studies e-Commerce

Sea-Band: Pinterest & Facebook

SEA-BAND: PINTEREST & FACEBOOK

INDUSTRY:
E-commerce
MARKET:
UK
SERVICES:
Pinterest & Facebook

Sea-band offers acupressure wrist bands that are clinically proven to relieve nausea, motion sickness and morning sickness. They are suitable for both adults and children and the perfect choice for people who want to relieve nausea naturally without side effects.

CHALLENGE

Sea-bands are most frequently used by people suffering from motion sickness but they can also help with post-operative and chemotherapy-induced nausea as well as nausea from playing VR games. 

The target groups we were focusing on for our campaigns were: 

  • Pregnant women with morning sickness
  • Families with children suffering from car sickness
  • Adults frequently experiencing motion or travel sickness

The main aim of the campaign was to increase sales on Amazon where no tracking pixels can be placed. 

SOLUTION

To reach these audiences, we used a mixture of channels including Pinterest and Facebook to allow us to optimise and keep costs as low as possible. 

A detailed structure of the audience was set up using pixels. This allowed us to create funnels and get a good understanding of where users are in the buying cycle and what audience vertical they belong to. Using this setup allowed us to deliver the right creative to the right audience. 

We tested different landing pages and creative assets for the campaign and monitored and optimised throughout the campaign period. Promo codes were sent out as a retargeting push to encourage users to move from consideration to purchase. 

We found that the sales landing page we helped to create was the most effective at driving users to Amazon where they could make the purchase. 

RESULTS

We delivered large volumes of traffic as low as £0.03. 

8% of users went off to Amazon to hopefully make a purchase, effectively we managed to achieve a cost per warmed lead to Amazon at just £0.24.

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Shoes diadora
Case Studies

Diadora: Make it Bright

We delivered a full suite of programmatic activity in seven markets for Diadora’s brilliant Make it Bright campaign.

Categories
Case Studies e-Commerce Media Buying & Planning

Diadora: Make it Bright

DIADORA:
MAKE IT BRIGHT

INDUSTRY:
Ecommerce
MARKET:
Europe‚Äč
SERVICES:
Paid media plan

We worked together with the brilliant team from SMFB to deliver a full suite of programmatic activity in seven markets for Diadora during the launch of their Make it Bright campaign. The plan included:

The total paid media budget was over 4.5 million euros, Advant Technology managed a 1.4millon euros of this over a period of 3 months.

SUMMARY

The aim was to raise awareness of the sports brand’s Make it Bright campaign. The campaign began with one person ordering a pair of N9000 shoes online, and unknowingly pressing the start button of a spectacular relay run 1,500km across Southern Europe. 70 runners from 10 different countries participated and passed the shoebox all the way from Milan to Barcelona. While the run took place, people were able to keep track of the process of the parcel as it made its journey.

CHALLENGE
Diadora got in touch in relation to the launch of their new shoe range as they wanted our help to promote it. Most of Diadora’s customers were male and the brand wanted to strengthen their recognition among a female audience. The KPI set:

‚ÄėTo increase sales of running shoes 18% YOY with 30% of customers being female‚ÄĚ

Increase sales of running shoes

PROGRAMMATIC STRATEGY
We used banners to deliver inexpensive impressions with a 2.17% CTR. By going programmatic rather than direct we gained approx 5x more impressions.

We drove traffic to their Heritage collection by targeting affluent audiences 35-45 years old interested in publications such as GQ, Vanity Fair, Forbes, Vogue, Cosmopolitan, Financial Times.

Through our strategy we achieved an overall 74% completion rate and recorded a 6.7% CTR across the whole campaign in the UK!

We used banners to deliver inexpensive impressions

SOCIAL MEDIA STRATEGY
By using clever targeting on social media,¬†13 million people¬†ended up watching an average¬†68%¬†of the 3 minutes long film on YouTube, creating¬†15%¬†additional views worth¬†‚ā¨58,000¬†of free media.

Tweets provided more than 15 million impressions and 2 million video views resulting in a 30.7% increase in engagement.

More than 5 million views within the youngest audience (18-34 years old) with an astonishing 74% completion rate.

The activity resulted in a 7000% search lift in Germany & the USA

We also commissioned 50 bloggers who provided more in-depth engagement of over 3 million impressions across social media.

REPORTING
Diadora worked with independent brand research agency TNS to measure the effect of online advertising and saw an incredible uplift in brand awareness and perception.

REPORTING

  • Online sales went up by¬†47%¬†with the product line selling out 2 weeks before the end of the campaign
  • Female sales increased by¬†65%
  • Intention to buy:¬†+43%
  • Brand perception increased by¬†106%
  • 38,845,358¬†video views
  • 15M¬†impressions on Twitter
  • 74.15%¬†competition rate in a long-form video

INTERESTED IN HEARING MORE ABOUT OUR EXPERIENCE IN THE SPORTS SECTOR?

We have vast experience from working with sports brands. Make sure to check out our case studies from Chelsea FC and Laureus Sports Awards and speak to us today about your upcoming campaigns.

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