Digital Audio Advertising

With people spending more and more time listening to podcasts or radio or streaming music, the popularity of audio advertising has skyrocketed.

Programmatic audio advertising allows your ads to get in front of millions of relevant people on platforms such as Spotify or Acast, making it ideal for businesses wanting to increase brand awareness.

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What is digital audio advertising? 

Programmatic audio advertising is the automated selling of audio ad space on streaming services such as Spotify. The ads can be distributed across a variety of devices such as desktop, mobile, or smart speakers, and clever targeting solutions are available to ensure you get your message delivered across to the right audience. 

What makes digital audio advertising particularly powerful is that it enables brands with the ability to engage with a highly focused audience; people often listen to digital audio without any other media competing for their attention. 

What’s more, since most people consume audio content with their headphones on, it makes for a uniquely personal, emotive and intimate ad experience.

Read more about our planning, strategy, processes and other services here.

What are the benefits of digital audio advertising?
  • Gets your brand in front of focused listeners
  • Easy to track
  • Brand safe
  • Emotive and personal
  • Offers an intimate ad experience
  • Ad-block friendly and combats ad fatigue 
  • Possibilities for hyper-local targeting
  • Increases customer engagement 
  • Allows you to reach a broad audience

Podcast Audio advertising

Programmatic Audio opens new doors for an advertiser to reach users before and after users consumer their favorite podcasts. Unlike ‘Baked-in’ host read ads which can be expensive, difficult to track and difficult to scale, our programmatic audio ads are delivered via a DSP ad platform.

New technology now enables “host read ads” from a script within the podcast but the host read ad is dynamically inserted into the podcast as opposed to baked in as part of the podcast itself. This new tech is a hybrid of old baked in ads but with the power of programmatic.

Benefits of programmatic podcast ads
  • Data led targeting (geo, behavior, demographics)
  • Easily track impressions, downloads etc.
  • Creative optimisation
  • Quick to market
  • Greater trust in host read ads
  • Deeper engagement

 

Frequently Asked Questions
about Digital Audio Advertising

If you’re looking for a new way to reach consumers, audio advertising may be the perfect solution for you. Audio advertising is a form of digital advertising that involves the use of audio content, such as radio, music streaming or podcasting, to deliver marketing messages to consumers. This type of advertising can be very effective, especially when targeted to specific demographics.

Programmatic audio advertising is a type of audio advertising that uses technology to automate the buying and selling of ad inventory. This means that marketers can target their ads to specific listeners, based on data such as age, gender, location, and interests. Programmatic audio advertising is growing in popularity due to its ability to reach consumers on a more personal level.

On-the-go media consumption is dominated by audio. During a commute, some people may be running to an energetic song or relaxing with a podcast; in any case, they are completely involved. The distribution of commercials in audio format via internet streaming platforms such as podcasts or music streaming applications is known as audio advertising.

Some of the leading examples of audio platforms are: 

Spotify
Acast
Pandora

What is audio visual advertising? This is a question that many people are asking, especially with the rise of programmatic advertising. Audio visual advertising is the use of both audio and video elements in digital marketing campaigns. It can be used to create engaging content that attracts attention and helps to promote your brand. 

Audio visual advertising can be an extremely effective way to reach your target audience. When used correctly, it can help you to grab attention and create an emotional connection with your viewers. Audio visual advertising can also be a great way to improve brand recall and recognition. If you want to make sure that your marketing campaigns are successful, then audio visual advertising should definitely be something that you consider.

There are a number of different ways that you can use audio visual advertising to improve your marketing efforts. You can create engaging video ads that tell a story and connect with your audience on an emotional level. You can also use audio visuals to create an immersive experience for your viewers. 

If you want to create an effective audio visual ad, then you need to make sure that it is creative and engaging. It should tell a story that your audience can connect with. It should also be something that they will remember. If you can create an audio visual ad that meets these criteria, then you will be well on your way to creating successful marketing campaigns.

As consumers spend time with audio platforms, audio ads are another way to connect with audiences at scale.

Podcast advertising is a form of advertising that uses music, radio or podcast content to deliver ad messages.

Looking for an advertising agency to boost your digital audio campaigns?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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