digital out of home advertising

The data led and efficient take on traditional Out of Home Advertising, Digital Out of Home (DOOH) is one of the most effective ways of capturing the attention of your target audience. 

Here at Advant, we have access to millions of impressions per hour in the UK, across Europe and in the US, giving us massive scale and a platform to generate huge awareness.

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What is digital out of home advertising? 

Digital Out of Home is the evolution of traditional Out of Home (OOH) Advertising. Where OOH advertising refers to static media such as billboards or signage, DOOH uses digital billboards, signage and screens. 

It is the fastest growing type of advertising and you have probably come across these types of ads at bus stops, train stations or shopping centers, or in Piccadilly Circus or Times Square. 

Programmatic DOOH takes things a bit further and can be extremely powerful as it allows advertisers to put their message across to their target audience depending on specific criteria such as time of the day, weather conditions, live events etc. It can also be paired up with mobile data to display even more specific ads.

What are the benefits of dooh advertising?
  • Brand safe 
  • Non-intrusive and engaging 
  • Dynamic and interactive
  • Increases brand awareness and trust
  • Bypasses ad fatigue 
  • Real-time
  • Offers location-based targeting
Mobile CTR increases up to
when supported by DOOH
what do we offer?

We plan, execute, and track DOOH campaigns for our clients. Here at Advant Technology “optimisation is our mantra”, and we treat DOOH no differently than a display campaign meaning we look at all the variables including location, weather and time to ensure maximum ROI for our clients. To further improve ROI, we also retarget users with additional creatives, who passed by our DOOH screens. 

 

For offline retailers, we can measure the success of a DOOH campaign using footfall/mobile data to determine whether a mobile device appeared in-store after being exposed to a DOOH ad. In some instances, we’re also able to track whether a purchase was made online after the DOOH ad was displayed.

Frequently Asked Questions about
Digital Out of Home Advertising

Digital out of home advertising is a form of digital advertising that uses electronic displays placed in public locations to promote brands, products, or services. These displays can be found in places such as bus shelters, train stations, airports, and malls. Digital out of home advertising is a great way to reach consumers who are on the go!

There are many different types of out of home advertising. Some of the most common include billboards, transit ads, and digital out of home. Each type has its own unique benefits that can help businesses reach their target audience. 

Billboards are one of the most popular types of out of home advertising. They are large, attention-grabbing, and can be seen by a large number of people. Billboards are often located on busy highways or in high-traffic areas. This makes them an ideal way to reach a wide audience with your message. Transit ads are another popular type of out of home advertising. They are typically located on buses, trains, or other forms of public transportation. Transit ads are a great way to reach commuters and other people who are on the go. Digital out of home is a newer type of out of home advertising that is growing in popularity and can be bought programmatically. This type of advertising uses digital screens to display your message. Digital out of home can be found in a variety of locations, including shopping malls, airports, and office buildings.

Out of home advertising is a great way to reach your target audience. It is also an effective way to grow your business. If you are looking for a new way to advertise your business, consider out of home advertising.

Digital out of home advertising is a great way to reach a wide audience. It can be an effective way to grow your business.

The main five types of out of home advertising are:

  1. Billboards,
  2. Street furniture,
  3. POS displays,
  4. Bus shelters,
  5. Kiosks/Taxis

If you want your ad seen by wide audience of people, yes! 

One of the most well-liked forms of outdoor advertising is billboards. They draw a lot of attention since they are enormous and prominent. In places with heavy traffic or on major roadways, billboards are frequently placed. They are therefore a great approach to spread your message to a large audience. Another common form of out-of-home advertising is transit advertising. They are frequently found on buses, trains, or other public transit vehicles. Transit advertisements are a fantastic method to target commuters and other on-the-go audiences.

When most people think of advertising, they picture a billboard on the side of the road or an ad on TV. However, there are many different types of advertising.  Indoor advertising is any type of advertisement that is displayed inside a business. This can include signage, posters, and even digital displays. Outdoor advertising is any type of advertisement that is displayed outside a business. This can include billboards, bus benches, and even skywriting!

Looking for an advertising agency to boost your DOOH campaigns?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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