How to use PPC to inform your Link Building Strategy

PPC (pay-per-click) advertising, such as Google ads, can be a valuable tool for informing your link-building strategy.

By analyzing the performance of your PPC campaigns, you can gain valuable insights into which keywords and pages are driving the most traffic and conversions.

Tapping into valuable insights from your paid media efforts is a great way to improve your SEO.

Guest Posting

PPC data can help you identify websites that are relevant to your industry and have a large audience. By guest posting on these websites, you can build links back to your website, which can help to improve your search engine rankings and improve your overall domain authority, which is a valuable metric that Google uses to define whether or not your site is worthy of appearing on the first page of the SERPs. Also, guest posting can help you build relationships with other website owners and influencers in your industry.

Digital PR

To maximize the bang for your marketing buck, make sure that PPC and PR work together in harmony. Analyzing data from your campaigns helps you identify which pages of your website are driving conversions – use this intelligence to craft outreach plans targeting media influencers such as journalists who will promote your content through digital channels!

The power of PPC keywords and phrases

Leveraging the power of PPC and link-building together can help you get a clear view on which keywords are driving the highest traffic levels and conversions. Analyzing your existing PPC data provides valuable insights in terms of what words have proved to be effective: use those same key phrases when building links for an even stronger SEO performance!

Identify your strongest pages

Unlock the power of PPC data to supercharge your link-building efforts! Identify which landing pages are delivering you the most conversions, and use that knowledge as a starting point for building links. Increase rankings on key pages to drive further traffic – and ultimately more conversion success – back to your website.

Low performing pages

Ok, what about the other way around now?

With PPC data, it’s possible to identify pages with underperforming metrics that still contain substantial promise. Whether the page requires more attention or further optimization, these insights can be invaluable in taking your site’s performance to new heights!

Ride the buzz wave

Leverage your pay per click data to uncover potential content ideas and capitalize on trending topics. Dive into campaigns that are performing above average and explore the associated keywords further—this could inspire timely, relevant pieces of content tailored towards capturing audience attention.

Our London-based PPC agency is here to help you take your link-building strategy to the next level. Whether it’s an existing campaign in need of a boost or preparations for something brand new – our team of local experts is just one call away! Let us guide the way and ensure your projects meet their full potential.