B2B LINKEDIN ADVERTISING

B2B LinkedIn Advertising Agency
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Founded in 2014, we’re a LinkedIn Ads agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach B2B audiences in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led B2B media buying. However, there is no one-size fits all approach to LinkedIn marketing because every B2B industry has different needs.

Our paid media team develops LinkedIn marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

LinkedIn advertising can be a real asset to your B2B marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy.

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Our team is dedicated to helping your business grow.

364+Campaigns
$17M Media Spent
61 Countries

The best programmatic advertising companies could be the key to transforming your business.

LinkedIn Marketing Agency

If you’re looking to reach your growth goals faster, an¬†effective LinkedIn marketing strategy could be¬†critical to success in driving high-quality leads.

You must create ads that pack a punch and focus on¬†maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content tailored to your¬†target buyer persona¬†and drives the actions you’re looking for.

Advant Technology has its own in-house full-time, dedicated paid media team. We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class agency uses a unique proprietary approach to LinkedIn Ads campaign setup and optimisation. 

We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH. (INTERNAL LINKS)

LinkedIn Marketing Services

We are committed to¬†empowering our clients¬†with the most innovative and¬†sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all digital channels without sacrificing quality or consistency.

Audience Definition 

Advant Technology is an advertising agency that takes a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey. 

LinkedIn Audience Targeting 

With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within LinkedIn.

Our digital marketing service uses a proprietary approach to target audiences. We have at our disposal several LinkedIn targeting methods to deliver targeted Ads. 

LinkedIn Targeting Includes

Company Name

Company Industry

Company Size

Job Title

Job Function

Job Seniority

Member Schools

Fields of Study

Degrees

Member Skills

Member groups

Member Age

Years of Experience

Retargeting Ads

5 Step Linkedin Campaign Process

1 - Campaign Planning and Strategy

Planning and strategising is the first step in the LinkedIn advertising media buying process. This is where our media buyers will develop an audio advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.

2- Bidding and negotiating

The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.

3- Campaign Management

Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.

4- Measuring Sales & Results

The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite. 

5- Refining the plan

The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.

REAL-TIME ANALYTICS & REPORTING

The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

How do we report on LinkedIn Ads

Regarding LinkedIn Ads, reporting is essential to track your progress and determine whether or not your campaigns are successful. Analytics and reporting can help you understand your audience, measure your results, and set benchmarks for future campaigns. Advant Technology uses custom reporting for all its B2B clients

  • Goals & KPIs defined¬†
  • Mapping available metrics & dimensions to goals & KPIs
  • Google Data Studio Dashboard design, setup & maintenance/update
  • EOC Reporting (pptx, screenshots, future recommendations)
Advant Technology Display Advertising Scaled 6

What's included in our Digital Marketing Services Setup?

  • Project Initiation – Audience development, KPI & Goals
  • Google Ads Ad platform set up, including logins where applicable¬†
  • Consultation on landing pages¬†
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What's Included in our LinkedIn Ads Service - Ongoing Management Plans

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Creative consulting based on the test results & learnings
  • Bid optimisation/Audience optimisation/Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • LinkedIn Ads rotation
  • LinkedIn Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

WHAT OUR CLIENTS SAY

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5/5
Facebook Logo
5/5
Trustpilot Logo
5/5
Glassdoor Logo
5/5
Clutch Logo
5/5

OUR CLIENTS

LET'S TALK ABOUT RESULTS

What Makes You Different to other Linkedin Marketing Agencies?

Profit-Driven Approach 

The most successful companies take a profit-driven approach. This means identifying the right B2B customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.

Customer Service Teams 

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done. 

Independent & Agile LinkedIn Advertising Agency Services

Unlike some of the world’s¬†largest advertising agencies,¬†Advant¬†Technology¬†is¬†independent, nimble and proactive in meeting¬†your needs. We can scale our resources up or down depending on what will¬†best serve you.

Our¬†proven processes¬†give us the foundation we need to be¬†successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Approach to LinkedIn Marketing 

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and B2B creative. To that end, we continuously hypothesise, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Ongoing Optimisation РPartner In Success 

As an¬†extension of our client’s teams, we work together to drive great results, achieve business objectives, and develop strategies for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a¬†trusted partner¬†to secure online LinkedIn advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of LinkedIn digital advertising. By collaborating closely with our clients, we can¬†deeply understand their unique needs and challenges.

This allows us to take a tailored, consultative approach to our LinkedIn services to deliver the best possible outcomes. We are committed to helping our clients succeed with LinkedIn ads, and we look forward to continuing to work together to achieve even greater success in the future.

 

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Frequently Asked Questions about LinkedIn Advertising

LinkedIn’s pricing system is similar to that of Facebook, which is auction-based. Some of the key pricing models include:
CPC: The cost-per-click model charges you based on the number of times someone clicks on your ad.
CPM: The cost per mille, or cost per thousand impressions, charges you based on how often your ad is shown.
Cost per Send (CPS): The cost per send on LinkedIn InMail is charged based on how many people you’ve sent your message to.

Linkedin Ads are paid advertisements that are shown to Linkedin users. Linkedin users can see these ads when they are scrolling through their Linkedin feed.

Sponsored Content: LinkedIn Ads appear in the Linkedin feed and look like regular post from someone the user is connected to.

Text Ads: Short ads that appear in the sidebar on Linkedin. They consist of a headline, description, and image.

Display Ads: Banner ads that appear on Linkedin. They can be either static or animated.

Lead generation forms: These are forms that users can fill out to sign up for a lead magnet without leaving Linkedin.

 

Our paid marketing services generally span the following:

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia

APAC

Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

+ others

There are many benefits of using a Linkedin Ads digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective LinkedIn ad campaigns. They can also help you reach a wider audience with your video marketing campaigns. The best LinkedIn marketing agency can provide valuable insights and feedback about your LinkedIn ad campaign.

Linkedin Ads platform is a powerful marketing tool with a lot of potential for businesses of all sizes. Linkedin has millions of users, making it an excellent platform for B2B companies to generate leads, especially if you have a target audience list or need an account-based marketing approach. Linkedin Ads are an effective way to reach LinkedIn users, and it offers many benefits, including the ability to target specific audiences, create custom campaigns, and track results. Linkedin Ads is also a cost-effective way to market to LinkedIn users, as it allows businesses to set a budget and pay only when people click on their ads. In addition, Linkedin Ads enable companies to target their ads to specific countries and regions. Overall, Linkedin Ads is a powerful marketing tool that can help businesses of all sizes reach their target audiences and generate leads.

Yes, we can design, build, and create ad copy for your LinkedIn marketing campaigns, including dynamic native creatives.

LinkedIn is a great platform for businesses in a variety of industries, including:

AgriTech
Air Quality
Bioproduction
Clinical & Diagnostics
InstrumentsLab
AutomationLab
Data Management & Analysis
Aerospace
Manufacturing
Telecommunications
Energy
Engineering
Supply Chain
Agriculture Energy & Construction
Manufacturing & Supply Chain
Data Center
Product Development & QA
Robotics
Software Engineering
BioTech
Energy/Construction/Manufacturing
Media
Technology

As a leading LinkedIn Ads agency, we deeply understand how to create successful campaigns for your industry. We can help you reach your target audience and achieve your Linkedin marketing goals.

LinkedIn is a social media platform that allows businesses and professionals to connect with each other. LinkedIn has over 700 million users, making it an excellent platform for marketing and networking. LinkedIn offers several features businesses can use to market themselves, including LinkedIn Ads, LinkedIn Pages, and LinkedIn Groups. Overall, LinkedIn is a powerful social media platform that can be used for marketing, networking, and lead generation.

How much does it cost to run a LinkedIn ad campaign?
The cost of running a LinkedIn ad campaign varies depending on your budget, objectives, and target audience.

As a professional LinkedIn advertising agency, we will first analyse your goals and industry before marketing, defining how long your LinkedIn ad campaign should run. In general, we aim for an always-on approach to lead generation, and you should expect it will take. Like any social media marketing campaign, it requires a marketing budget and effort to produce positive results, but our full-service advertising agency can help you.

Yes, we are a programmatic agency that works across most forms of paid media, including Facebook, Google Ads, YouTube & display advertising to reach your B2B audience.

LinkedIn is a powerful platform for marketing because it allows businesses to target users at every stage of the buyer’s journey. By creating content relevant to each stage, companies can effectively guide users through the purchase process from awareness down to the bottom of the funnel. Using a digital media mix and LinkedIn advertising will drive better performance.

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