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LOOKING TO BRUSH UP ON YOUR ADVERITISING KNOWLEDGE?

 
Platforms to Learn Advertising - Advertising 101 - Advant Technology
Platforms to Learn Advertising – Advertising 101 – Advant Technology

Platforms for Learning Advertising: Advertising 101

Whether you think you know it all, or you’re just getting started, we’ve complied a comprehensive list of resources with some of the best courses, academies, and news outlets related to paid digital advertising.

WTF Digiday

A handy guide with detailed insights into ‘wtf is’ pretty much anything in the world of programmatic, PPC or social media advertising.

Think With Google

Brilliant insights backed by extensive qualitative and quantitative research. The Think With Google series is great as most of the information is backed by case studies. Just don’t forget Google has an agenda – sell more ads and make more money, naturally they’ll only showcase the best results and insights that shines a favourable light on to the products they push.

Facebook IQ

What our team loves about Facebook IQ is how they combine insights across both data and creative. Naturally creative is more important in Facebook & Instagram advertising because by nature the platform is more visual in comparison to Google Ads.

Udemy

Udemy has thousands of hours of excellent footage led by thought leaders in programmatic advertising. Yes, you will have to pay for the courses but as most of them are less than $20 each it’s not a big ask.

Teads
Teads is a global video advertising technology company that reaches 2billion people globally. Our CEO Ben Myers helped drive some of the early phase growth when the company was called Ebuzzing. Famous for the inread format they pretty much coined the term outstream video advertising. They mostly focus on brand advertising but now offer performance advertising solutions too. They have courses on subjects such as responsible advertising, data solutions audience, contextual targeting, traffic acquisition: driving qualified traffic, as well as a host of courses tailored to learning Teads specific tools. Checkout the free Teads academy, an excellent educational programmatic course for media buying traders.

Google Digital Garage
If courses and an academy is your thing and you’re looking to come out with a certificate at the end of it, then look no further than the Google Digital Garage. What we love is that the majority of the courses are free. Certificates look great on your CV, we actually noticed a big uptick of people completing courses like these during the 2019 pandemic lockdowns. You can browse the courses here. Make sure to use the filters and you will find that there is something for everyone, beginner to advanced. You can learn about YouTube Ads, PPC Google Ads and of course the Google Display Network as well as Google DV360. If you need help with any of these platforms reach out to our sales team now.

IAB
The IAB offers a range of courses relating to digital advertising. They are a little more pricey than those mentioned on this page and you may need IAB membership but if you want an accurate, relevant, and detailed course these could be just the thing. Check out this programmatic 360 course for instance, it will give you an overview of programmatic technology, programmatic key players, programmatic ecosystem, programmatic supply and demand side and programmatic investment, priced at $299.00

TTD – The Trade Desk
A demand side platform (DSP) WTF is a demand side platform I hear you ask? Learn more about that here. TTD is a global DSP with advanced enterprise level features and impressive reporting suite. Luckily, the team at TTD have been nice enough to provide a suite of courses and accreditation certificates for practical advice and knowledge relating to programmatic media buying and media trading. Check out:

  • Marketing Foundations which covers basic advertising concepts, audience activation including what is a DMP, PMP deals and campaign success.
  • Data Driven Planning which covers data & identity, measurement and goal setting and driving growth.
  • Trading Essentials which covers data and inventory, forecasting, artificial intelligence, campaigns and ad groups and finally insights and optimisations.

Mediamath
Another course from one the most widely used programmatic DSPs, Mediamath. Mediamath has a particular heritage of working with performance advertisers vs brands. They offer a good selection of courses for beginners to advanced in their academy.
Courses include:

  • Programmatic Advertising essentials – A soft and gentle guide to the basics
  • Programmatic evolution – The ins and outs of how programmatic advertising came to be a $155 billon dollar a year industry.
  • Measurement – A holistic guide to reporting, insights and attribution
  • Supply side – everything you need to know about how an online publisher sells their inventory via an SSP.
  • Programmatic and emerging channels such as connected TV and programmatic audio.

Amazon
Amazon is quickly becoming a leading advertising player up there with the juggernauts of Facebook & Google. If there is anyone who can take them on, it’s Amazon. Amazon saw a 32% revenue increase in Q1 of 2021 alone. Understanding the Amazon advertising platform, how it works, and the different types of ads will stand you in good stead as the platform grows and Jeff Bezos becomes ever wealthier.

ExchangeWire
Exchangewire is led by a good friend of ours, Ciaran O’Kane. Their YouTube channel is a great resource for learning and if you want to stay-up-to-date on data, programmatic media advertising take a look at Exchange Wire.

The following resources are geared to marketing and advertising in general not just digital, so you’ll get news on offline channels including TV, print, outdoor and some PR.

The Drum
Current up to date news on marketing and advertising. We recommend singing up to their newsletter and then adapting your marketing preferences to receive what’s relevant to you.

Campaign Asia
Geared to the Asian Market

Campaign Live
Geared to the UK market

Adweek
Geared to the US market

Kampanje
Geared to the Norwegian market (having featured Advant Technology we thought it should make the list)

Learn Advertising with These Great Tools and Websites - Programmatic Advertising - Advant Technology
Learn Advertising with These Great Tools and Websites – Programmatic Advertising – Advant Technology
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Market & Structure Tool

Advant Technology — LinkedIn Ads for Enterprise Technology

Which markets change your campaign, and how

A working companion to the multi-market playbook. Explore what actually differs between the UK, US, DACH and APAC — or answer four questions to see whether your account list needs one campaign structure or several.

United Kingdom

UK
Message-based formats
Available

Outside the EU/EEA/Switzerland exclusion since Brexit, so Conversation Ads (successor to Message Ads) are not caught by the EU restriction that applies to Germany.

Governing regime

UK GDPR. Standard UK GDPR employee-data handling applies; no equivalent to Germany's works-council co-determination layer.

Decision culture

Closer to US pace. Single decision-maker with committee sign-off is common; buying-group validation is typically faster than DACH.

Localization

English-native. No localisation tax on creative or landing pages for UK-only targeting.

United States

US
Message-based formats
Available

Conversation Ads run without the EU/EEA/Switzerland restriction.

Governing regime

CCPA / CPRA. California's B2B and employee-data exemptions expired 1 Jan 2023 (AB 25 / AB 1355 / AB 1281 not renewed). Business-contact data in ABM lists touching California residents is now in scope.

Decision culture

Fast-moving, champion-led. Often an internal champion drives the process with executive sign-off, rather than slower group consensus.

Localization

English-native. Tone and proof points differ from UK (ROI framing, case-study style) but no language barrier.

Germany-led DACH

DACH
Message-based formats
Unavailable in EU/EEA/CH

Following a Nov 2021 CJEU ruling that native inbox advertising needs direct-marketing consent under the ePrivacy framework, LinkedIn stopped EU-targeted Message/Conversation Ads (new campaigns blocked 15 Dec 2021, existing ones suspended 10 Jan 2022).

Governing regime

GDPR + BDSG. Germany's Federal Data Protection Act adds works-council (Betriebsrat) co-determination rights over some employee-data processing. A works agreement cannot itself legitimate otherwise-inadmissible processing (German court ruling reported Jan 2025).

Decision culture

Consensus-driven. Formal sign-off and longer internal validation typically precede commercial conversations — plan reporting windows accordingly.

Localization

German materially outperforms English. True below enterprise-only accounts; enterprise buying groups are more English-tolerant, but mid-market is not.

Singapore-led APAC

APAC
Message-based formats
Confirm in Campaign Manager

Singapore sits outside the EU/EEA/Switzerland exclusion, so formats are presumed available — but coverage isn't centrally documented by geography, so verify before planning.

Governing regime

PDPA (Singapore). A distinct consent-and-purpose-limitation regime, not equivalent to GDPR. Treat as its own compliance track, not a GDPR analogue.

Decision culture

Not representative of wider APAC. Singapore is English-language and Western-business-norm-adjacent; this does not extend to Japan, Korea or Greater China buying culture.

Localization

English viable — for Singapore only. Do not treat English-only creative as a proxy for the rest of APAC if the account list extends beyond Singapore/Hong Kong hubs.

Decision-culture notes are directional, not universal — treat as a planning prior, not a rule for every account.

Is the target account list evaluated by one centralised, cross-border buying committee, or by in-market/regional committees?

Does the plan rely on message-based formats (Conversation Ads) in any EU/EEA/Switzerland market?

Does language localisation materially change conversion quality in at least one target market (e.g. DACH below enterprise, or APAC beyond Singapore/Hong Kong)?

Is your target-account list in every market comfortably above LinkedIn's practical minimum audience size (commonly cited around 300)?

Recommendation

Answer the questions above

Select one answer for each question to see the recommendation.

Recommendation

A unified structure fits your answers

Your account list is centrally decided, doesn't depend on a restricted message format, and localisation isn't a material factor — the exception case for a single, unified campaign structure.

  • None of the market-splitting triggers apply — re-check this if your account list or market mix changes.

Recommendation

Split by market: separate campaign groups, budgets and thresholds

At least one structural factor makes a shared template unreliable across your markets.

  • Regional buying committees mean each market is a separate decision unit — a shared campaign group would blend distinct audiences.
  • A message-format plan cannot run as one structure if it includes an EU/EEA/Switzerland market — Conversation Ads aren't available there, so at minimum that market needs a different format mix.
  • Where localisation changes conversion quality, a shared budget and qualification threshold will misread the localised market's real performance.
  • At least one market may sit below the practical minimum audience size — consider folding that market into a regional structure rather than giving it a standalone campaign group.
  • Check each market's target-account list against LinkedIn's minimum audience guidance before finalising how many standalone campaign groups to build.
Built from the claim ledger behind LinkedIn Ads for Enterprise Technology: A Multi-Market Demand Generation Playbook . Two items (EU/EEA/Switzerland message-format restriction, ~300-account audience floor) are corroborated across independent sources but not verified against LinkedIn's own current help pages — confirm both in Campaign Manager before final budget commitment. Last reviewed 14 August 2026.

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