Media planning

Being a marketer isn’t becoming easier, an ever- increasing number of technologies to master. Fragmentation of media is a constant battle and keeping up with the constantly accelerating myriad of technology is no easy feat. Among this chaos, we help you plan media to find growth efficiently and effectively.

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media planning

Advant Technology streamlines the complex world of digital media through a combination of technology, human expertise and strategic advice. We’re quietly confident of being one of the best agencies for managing international campaigns for mid-sized budgets, we’re so good at this that many of our clients are agencies who white label our services.

Our unified approach to omnichannel campaigns are curated with expert knowledge to reach your audience efficiently, and effectively to deliver the biggest ROI. We do that with speed and agility few agencies can match and we do it so well that we’ve never lost an agency relationship in seven years! Speak to us now to find and grow your revenue.

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Media Plans

Our comprehensive media plans give our clients full transparency and helping them visualise the media mix that’s best suited to delivering the desired outcomes. We go the extra mile and help predict outcomes based on media costs, reach, impressions, CTR and conversion rates.

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TECHNOLOGY HELPS US DELIVER THE BEST STRATEGY

Our full-circle media planning service is built on research, knowledge and experience. We are experts in using tools to inform future outcomes, placing our client’s goals at the centre of everything we do. With Advant Technology you get access to the best of the best tech across several DSPs that are within our stack. Each platform has its unique advantages, you can rely on us to make the best recommendations of the platform that’s right for you!

 

OMNICHANNEL MEDIA PLANNING 

We think of channels like an arsenal of tools and we help you choose the right tool for the job. The online ecosystem today is highly fragmented. Making these channels work in harmony is what we do. We plan and buy across a range of channels that include display, video, native, CTV, audio, social and more. Using a variety of channels opens your brand to a greater audience and thus a greater potential. An omnichannel approach allows us to work across the entire funnel from awareness to conversion.

Media planning is at the core of our agency, check out some of our case studies here.

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People & Culture

A tight-knit community of professionals who live and breathe media with experience across buy, sell and publisher side. We bring a unique viewpoint to your challenges with a wealth of experience. Our team is proven to beat even the world’s largest agencies. 

Our partners are your partners

Advant Technology couldn’t be who we are without our partners, they enable us to deliver incredible results for our clients.
Whilst we love to form long-term partnerships that our clients can leverage for their advantage, we also pride ourselves on being completely unbiased. We don’t have trading relationships that often negatively affect where media is bought, we plan and strategise based on what’s best for you. We are aggressive negotiators and treat your money like it was our own because we care. You can bet your bottom dollar we’ll negotiate the best deal for you.

LEARNING AT THE CENTRE

An integrated media strategy requires careful planning and execution, there is always an opportunity to learn and improve. Advant Technology uses this framework to test, learn, share and educate our clients.

designing a funnel

Influencing a purchase can be complex, espcially for expensive considered items. To best influence that decision we use a messaging framework that builds over time and takes people on a journey from awareness to purchase. 

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LOWER MINIMUMS

Say goodbye to prohibitive minimum spends, here at Advant Technology we give you access to multiple enterprise level technologies without prohibitive minimum spends. If your running ads programmatically or haven’t yet tried display, video and native via programmatic and want to test new solutions without a mega investment speak to our sales team now.

BRAND SAFETY

We care about our clients and we value long term relationships which is why we go to great lengths to ensure that the ad space we buy is safe. We work with several partners overlaying software that filters our fraudulent, and non-brand safe inventory to ensure your brand stays safe.

Content, platform, targeting and KPIs

When choosing the right media mix we look at where your audience is in the journey, are they passive or in-market? Where are they spending time? What assets do you have and how can we best utilise them? Does the messaging line up with where they are in their buying journey? 


Here is how we visualise, content, platform, targeting and KPI.

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Frequently Asked Questions
about Media Planning​

There are a lot of moving parts when it comes to media planning. It can be difficult to know where to start, and what all needs to be done in order to create an effective media plan. 

The first step in media planning is to set your goals and objectives. What are you hoping to achieve with your media campaign? Are you looking to increase brand awareness, drive website traffic, or generate leads? Once you know what you want to accomplish, you can start to develop your strategy.

Next, you need to research your target audience. Who are you trying to reach with your media campaign? What are their demographics, interests, and needs? Once you have a good understanding of your target audience, you can start to identify which media channels will be most effective for reaching them.

Once you know who you’re targeting and what media channels they use, you can start to develop your media mix. This is the combination of media channels that you will use to reach your target audience. A well-rounded media mix should include a mix of traditional and digital media channels, such as television, radio, print, and online advertising.

After you’ve developed your media mix, it’s time to start planning your media campaign. This includes creating your media schedule, which outlines when and where your ads will run. It’s important to ensure that your media campaign is properly coordinated in order to maximize its effectiveness.

The final step in media planning is to track, measure, and analyze your results. This helps you to determine whether or not your media campaign was successful in achieving its goals and objectives. It also allows you to make necessary adjustments to your media mix in order to improve your results in the future.

By following these steps, you can develop an effective media plan that will help you to achieve your marketing goals. If you need help getting started, contact us today! We can provide you with the guidance and support you need to create a successful media campaign.

This is a question that many people may not have an answer to, but it is a critical role in the advertising industry. Media planning involves developing a plan for how and where ads will be placed in order to achieve the desired results. It can be done in-house or outsourced to a media buying agency. In recent years, there has been a shift towards programmatic advertising, which relies on algorithms to purchase ad space automatically. However, human input is still necessary to determine which target audiences should be reached and what messages should be conveyed.

Without media planning, businesses would not be able to efficiently or effectively reach their target audiences. It is a crucial role that helps to determine the success of an advertising campaign. If you are interested in a career in advertising, media planning is a great place to start. There are many different aspects to consider and it can be challenging at times, but it is also a very rewarding role. Contact us to learn more about our media planning services.

Digital media planning is the process of organizing and executing digital advertising campaigns. This can include programmatic advertising, which uses software to buy digital ad space in real time. By planning your digital media campaigns carefully, you can achieve better results and generate more revenue for your business.

Digital media planning is a complex process, but it doesn’t have to be overwhelming. By breaking it down into smaller steps, you can develop a plan that will work for your business. Here are the key components of digital media planning:

  • Research: First, you need to understand your audience and what type of content they’re looking for. This will help you determine which digital channels to use and what type of messaging will resonate with them.
  • Strategy: Once you know who your target audience is, you can develop a strategy for reaching them. This should include a mix of digital marketing tactics that will work together to achieve your goals.
  • Implementation: After your digital media plan is in place, it’s time to start executing it. This includes creating or curating content, running digital advertising campaigns, and promoting your content through social media and other channels.
  • Measurement: Finally, you need to track the results of your digital media campaigns and make adjustments as needed. By regularly measuring your performance, you can ensure that your digital media plan is working and adapt it as needed to achieve even better results.

Digital media planning is an essential part of any digital marketing strategy. By taking the time to develop a well-thought-out plan, you can make sure that your campaigns are effective and generate the results you want for your business.

Media planning and media strategy are two important aspects of effective marketing. 

Media planning is the process of figuring out which channels to use to reach your target audience. This includes choosing the right mix of traditional and digital media, as well as deciding how to allocate your budget across different channels. A good media plan will take into account your brand’s goals, your target audience, and the overall objectives of your marketing campaign.

Media strategy is the plan you put in place to make sure those channels are used effectively. This includes creating a content calendar, developing creative assets, and setting up tracking systems to measure your results. A good media strategy will ensure that your message is being seen by the right people, at the right time, and that you are able to track your results so that you can continue to improve your campaigns.

The first step in media planning is to set your goals and objectives. What are you hoping to achieve with your media campaign? Are you looking to increase brand awareness, drive website traffic, or generate leads? Once you know what you want to accomplish, you can start to develop your strategy.

Contact us to learn more about our media planning services.

Looking for an advertising agency to prepare a solid media plan?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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