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Founded in 2014, we’re a social media marketing agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?
It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to Pinterest marketing because every industry has different needs.
Our paid media team develops Pinterest marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
364+Campaigns
$17M Media Spent
61 Countries
The best programmatic advertising companies could be the key to transforming your business.
If you’re looking to reach your growth goals faster, an effective Pinterest marketing strategy could be critical, especially if you’re an e-commerce brand.
You need to create ads that pack a punch and focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content tailored to your target buyer persona and drives the actions you’re looking for.
Advant Technology has its own in-house full-time, dedicated paid media team. We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class agency uses a unique proprietary approach to Pinterest Ads campaign setup and optimisation.
We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH. (INTERNAL LINKS)
We are committed to empowering our clients with the most innovative and sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.
Advant Technology is an advertising agency that takes a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey.
With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within Pinterest.
Our digital marketing service uses a proprietary approach to target audiences. We have at our disposal several Pinterest targeting methods to deliver targeted interest campaigns that include audience actalike, interest, keywords demographics and audience expansion.
CAMPAIGN PROCESS
1 - Pinterest Campaign Planning and Strategy
Planning and strategising is the first step in the Pinterest advertising media buying process. This is where our media buyers will develop an advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
2- Pinterest Campaign Management
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
3- Measuring Pinterest Sales & Results
The third step is measuring results, which is key to any successful media buying campaign. Programmatic technology gives you real-time campaign data, including (CTRs), viewability, reach, impressions, conversion rates, leads generated, sales revenue and ROAS. Available via our in-house data-rich analytics suite.
4- Refining the plan
The fourth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.
REAL-TIME ANALYTICS & REPORTING
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
What's included in our Digital Marketing Services Setup?
What's Included in our Pinterest Ads Service
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
10% Interaction & 75% Completion rate, Cost per completed View of £0.03
£0.05 Cost per Click from Niche Audiences
The most successful companies take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.
Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.
Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!
At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and creative. To that end, we continuously hypothesise, test, and repeat based on the results.
We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.
As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and strategise for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.
This allows us to take a tailored, consultative approach to our services to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater success in the future.
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Advertising costs can vary depending on several factors, including the type of campaign and the targeting options. However, programmatic advertising generally is more cost effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you invest should be based on your goals, business and audience.
Our paid marketing services generally span the following:
North America
United States/US & Canada
Western Europe
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil, Chile, Colombia, Mexico
+ others
There are many benefits of using a digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective video content. They can also help you reach a wider audience with your video marketing campaigns. Additionally, the best Pinterest marketing agency can provide you with valuable insights and feedback about your Pinterest ad campaign.
Some of the benefits of running a Pinterest ad campaign include:
Build Visibility Online: Pinterest has a strong reach with millions of users. By advertising on Pinterest, you can increase your brand’s visibility and reach a wider audience.
Engagement: Pinterest ads are designed to encourage users to engage with your brand. Pinterest ads allow you to answer related questions with paid ads and help start a conversation.
Lead generation: Pinterest marketing can be an effective way to generate leads for your business. Pinterest allows you to target users based on their interests, demographics, and location.
Pinterest offers a variety of advertising formats to reach your target audience, including:
Pinterest also offers retargeting capabilities. Advertisers can target users who have visited their website or app, engaged with their content, or have taken a specific action. Additionally, Pinterest’s actalike Audience tool allows advertisers to reach new users who are similar to their existing audiences.
Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.
Yes, we can design and build as well as create ad copy for your marketing campaigns including dynamic creatives.
Pinterest is a great platform for businesses in a variety of industries, including:
Pinterest is considered a social media platform because it allows Pinterest users to share and discover new ideas. Additionally, Pinterest has features that allow users to interact with each other, such as commenting and liking pins.
Yes, we recommend using Pinterest as part of your social media marketing strategy. Pinterest can help you reach a wider audience and generate leads for your business. Additionally, Pinterest’s visual format is ideal for promoting products and services.
Pinterest marketing campaigns can run for as long or short as you like but like any social media marketing campaign, it does take time, a marketing budget and effort to produce positive results.
Yes, we are a programmatic agency that works across most forms of paid media, including Facebook, Google Ads, YouTube & display advertising to reach your target audience.
Pinterest is a powerful platform for marketing because it allows businesses to target users at every stage of the buyer’s journey. By creating content that is relevant to each stage, businesses can effectively guide users through the purchase process from awareness down to the bottom of the funnel. Using a digital media mix in addition to Pinterest will drive better performance.
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