Founded in 2014, we’re a social media marketing agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?
It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to marketing on Pinterest because every industry has different needs.
Our paid media team develops Pinterest marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
Transform your e-commerce growth with Pinterest advertising – a powerful platform where over 450 million monthly active users actively seek products and inspiration. Unlike traditional social media, Pinterest functions as a visual discovery engine where 89% of users are in a shopping mindset, making it ideal for driving conversions and sales.
Our Pinterest ads management service helps businesses like yours capitalize on this high-intent audience. From creating engaging Promoted Pins to implementing strategic Pinterest marketing campaigns, our paid media experts understand how to leverage Pinterest’s unique advertising ecosystem to deliver measurable results.
At Advant Technology, our specialized in-house paid media team masters every aspect of Pinterest advertising, including:
Our proprietary Pinterest advertising methodology combines data-driven targeting with creative optimization to maximize your ROI. As a full-service digital marketing agency, we integrate your Pinterest strategy with comprehensive paid media campaigns across programmatic display, video, native, audio, CTV, search, social, and DOOH channels.
Let’s help you tap into Pinterest’s powerful commercial intent and transform browsers into buyers with strategic Pinterest ads management.
Unlock Pinterest’s powerful audience targeting capabilities with Advant Technology’s data-driven approach to Pinterest advertising. Our comprehensive audience targeting strategy combines detailed Pinterest demographics analysis, custom audience building, and advanced targeting methods to reach your ideal customers at every stage of their buying journey.
Pinterest Audience Targeting Capabilities:
Our data-first methodology starts with deep audience analysis, incorporating:
As Pinterest marketing experts, we translate these insights into actionable targeting strategies that drive engagement and conversions. Our proprietary targeting approach combines multiple Pinterest targeting methods to create highly effective campaigns that reach users at every stage of their Pinterest journey – from initial inspiration to final purchase.
CAMPAIGN PROCESS
1 - Pinterest Campaign Planning and Strategy
Planning and strategising is the first step in the Pinterest advertising media buying process. This is where our media buyers will develop an advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
2- Pinterest Campaign Management
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
3- Measuring Pinterest Sales & Results
The third step is measuring results, which is key to any successful media buying campaign. Programmatic technology gives you real-time campaign data, including (CTRs), viewability, reach, impressions, conversion rates, leads generated, sales revenue and ROAS. Available via our in-house data-rich analytics suite.
4- Refining the plan
Continuous optimization lies at the heart of successful Pinterest ad campaign. We analyze real-time campaign performance data to uncover actionable insights that drive improvements. By leveraging Pinterest’s machine learning algorithms alongside our proprietary optimization methods, we continually refine bidding strategies, audience targeting, and creative elements to ensure your advertising budget delivers maximum ROI.
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
10% Interaction & 75% Completion rate, Cost per completed View of £0.03
£0.05 Cost per Click from Niche Audiences
Success in Pinterest advertising demands more than vanity metrics. Our profit-driven approach focuses on identifying and acquiring high-value customers through Pinterest’s advertising platform. By combining Pinterest analytics with advanced tracking, we optimize your ad campaigns for maximum ROI and sustainable growth, not just surface-level engagement.
Our Pinterest advertising specialists bring deep platform expertise and strategic marketing knowledge to every campaign. Each dedicated account director understands Pinterest’s unique advertising ecosystem and how to leverage it for your business goals.
As an independent ads agency, we provide flexible, responsive service tailored to your marketing needs. Our team scales campaigns efficiently, adapts strategies quickly, and optimizes ad spend based on real-time performance data. While we follow proven Pinterest advertising methods, we continuously innovate to maximize your results.
Our marketing strategy combines advanced analytics with expert creative development. We leverage Pinterest’s advertising tools and performance data to inform strategy, while our experienced marketers craft compelling Pinterest ad content that resonates with your target audience. Through continuous testing and optimization, we refine your campaigns for peak performance.
We function as an extension of your team, deeply integrating with your business goals to drive advertising success. Unlike traditional agencies, we provide transparent ad management and strategic guidance to navigate Pinterest’s evolving features and opportunities. Our collaborative approach ensures your investment delivers measurable business impact and sustainable growth.
TO SKYROCKET
YOUR CONVERSIONS AND ROI
CONTACT US
Schedule your free paid media review
The cost of Pinterest ads varies based on your targeting strategy, ad format selection, and campaign objectives. While Pinterest operates primarily on a cost-per-impression (CPM) model, advertisers can also opt for cost-per-click (CPC) or cost-per-engagement (CPE) bidding strategies.
Your optimal Pinterest advertising investment depends on your business goals, target audience size, and competitive landscape. Our strategic approach helps determine the most cost-effective budget allocation across Pinterest’s various ad formats and targeting options, ensuring maximum return on your advertising spend.
Through advanced bid optimization and audience targeting, we help clients achieve lower costs while maintaining high-quality traffic and conversions from Pinterest’s commerce-minded user base. Rather than focusing solely on CPM or CPC metrics, we optimize for your specific business outcomes and ROI goals.
Our paid marketing services generally span the following:
North America
United States/US & Canada
Western Europe
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil, Chile, Colombia, Mexico
+ others
Partnering with specialized Pinterest ad agencies unlocks significant advantages for your business’s growth. At Advant, our team brings deep platform expertise and proven strategies that maximize your advertising investment, staying current with Pinterest’s latest features and best practices. Beyond tactical execution, we provide strategic guidance on creative development, audience targeting, and campaign optimization, analyzing your data to uncover actionable insights and refine campaigns for better results. This focused expertise ensures your Pinterest advertising budget delivers measurable business results while building a strong foundation for sustainable growth.
Some of the benefits of running a Pinterest ad campaign include:
Build Visibility Online: Pinterest has a strong reach with millions of users. By advertising on Pinterest, you can increase your brand’s visibility and reach a wider audience.
Engagement: Pinterest ads are designed to encourage users to engage with your brand. Pinterest ads allow you to answer related questions with paid ads and help start a conversation.
Lead generation: Pinterest marketing can be an effective way to generate leads for your business. Pinterest allows you to target users based on their interests, demographics, and location.
Pinterest offers a variety of advertising formats to reach your target audience, including:
Pinterest also offers retargeting capabilities. Advertisers can target users who have visited their website or app, engaged with their content, or have taken a specific action. Additionally, Pinterest’s actalike Audience tool allows advertisers to reach new users who are similar to their existing audiences.
Yes. Our team can design, create, and optimize ad content for your Pinterest marketing campaigns.
Pinterest is a great platform for businesses in a variety of industries, including:
Pinterest is considered a social media platform because it allows Pinterest users to share and discover new ideas. Additionally, Pinterest has features that allow users to interact with each other, such as commenting and liking pins.
Yes, we recommend using Pinterest as part of your social media marketing strategy. Pinterest can help you reach a wider audience and generate leads for your business. Additionally, Pinterest’s visual format is ideal for promoting products and services.
Pinterest marketing campaigns can run for as long or short as you like but like any social media marketing campaign, it does take time, a marketing budget and effort to produce positive results.
Absolutely. We are a programmatic agency that works across most forms of paid media, including Facebook, YouTube, Google Ads & display advertising to reach your target audience.
Pinterest is a powerful platform for marketing because it allows businesses to target users at every stage of the buyer’s journey. By creating content that is relevant to each stage, businesses can effectively guide users through the purchase process from awareness down to the bottom of the funnel. Using a digital media mix in addition to Pinterest will drive better performance.
READY TO TAKE ADVANTAGE?
Ready for advertising that really works? Take advantage of our FREE programmatic or paid social review.