Programmatic Agency London: Meet the Experts

Advant Technology is a programmatic advertising agency founded in 2014 and has quickly grown to be one of the most successful agencies in London, working with some of the world’s most sophisticated marketing teams globally.

Display Advertising Agency

We specialise in digital display, video, audio and native advertising, which means we buy ad space to help brands engage with their potential audience through paid ads that are served to consumers based on their browsing habits and other user behaviour.

We use the most effective technology tools to reach potential customers, such as Google Ads, DV360 and Xandr, allowing us to run on the Google Display Network across mobile devices and desktop devices.

As a global player in display marketing, our account management team will help you define your audience and develop a tailored display advertising strategy. 

Display Advertising 

The online advertising ecosystem started with the classic display ad, a banner ad in a simple JPEG image format. Today the digital space encompasses much more. 

Our programmatic display agency has access to many formats that help our clients generate brand awareness which include web banners, rich media such as skins and wallpaper, video including pre-roll and out-stream, native, connected TV, social, search and programmatic audio. 

London-Based Digital Marketing Agency

London is the leading digital marketing hub globally. It has a unique position where US companies wanting to enter Europe do so through London, and leading European companies take their first step through London. The result is the epicentre of digital marketing with access to the best ad-tech service providers. That talent and drive unique to London has laid the foundation for excellence in programmatic display advertising.

Target Audience

Your target audience is the foundation for launching a successful digital display advertising campaign. Advant Technology will help you determine who they are using a proprietary approach; this data is then translated into a custom strategy, ensuring we get the right message to your potential customers and advising you on how best to convert your website visitors.

Remarketing Display Advertising Services London 

We provide remarketing services to our clients; this means that even if someone has visited your website but hasn’t completed their purchase, you can target them again with the right message at just the right time. This will help increase conversions and improve ROI on display ad campaigns. 

Benefits of Display Advertising

There are many benefits to using display advertising as part of your marketing mix.

Some of these benefits include building brand awareness, increasing website traffic, generating leads and driving conversions.

What’s more, display advertising can be targeted at specific demographics (location, age, gender) or interests (travel, technology) so you can ensure your message is being sent to the right people.

Benchmarks That Matter

Online display advertising is complex, and it can be easy to get lost in the data. We simplify this by giving you access to market-leading dashboards. They are customised on a per-client basis. You can expect to see impressions, clicks, cost-per-click, conversions, CTR, viewability, time in view, completion rate, win rates and many other benchmarks. 

Display Advertising Campaigns

Frequently Asked Questions

What is a programmatic agency?

A programmatic agency is an advertising agency that specialises in programmatic display advertising. Programmatic display advertising is a form of digital advertising that uses software to buy ad space on websites and apps in real-time.

How much does programmatic cost?

Clients typically have a budget in mind; typically, we work with clients who are spending at least $5000/. £4000 a month on paid media. If you are already running paid search / PPC campaigns, programmatic advertising could help you extend your potential audience reach.

What are display advertising platforms?

Display advertising platforms are typically referred to as demand-side platforms or DSPs. They enable agencies to buy programmatic display campaigns through a complex infrastructure that connects advertising space from ad-funded publishers in genres such as news, entertainment and gaming mobile apps etc. to advertising buyers who buy the space through an auction that takes place in an ad exchange. 

Is Display Advertising Paid?

Yes, display advertising is paid, unlike organic marketing channels such as SEO. 

Do You Run Ads on the Google Display Network

Yes. Advant Technology has access to multiple DSPs, which allows us to run display advertising on a wide range of websites, including through the Google Display Network across all regions. We are also experts in other enterprise-level platforms such as Google DV360 and HAWK by Tabmo and Zeta. 

Benefits of a Display Advertising Agency

A programmatic agency’s main focus is planning and buying digital media. 

Agency Account Managers: Our agency account managers work closely with you to create a marketing plan that best suits your needs and budget and manage the campaign during its duration.

Digital Marketing: As a client-side marketing team, you have a lot on your plate. Our programmatic agency has a team of digital marketing experts who are able to run and analyse effective online ad campaigns for you, allowing you to focus on other areas of your business.

Data Targeting: We use data-driven targeting methods to target specific demographics, interests, and even locations with laser precision. We have access to partnerships and tried and tested methods to avoid unnecessary experimentation and wasted budget.

Campaign Management: Managing a digital marketing campaign can be a difficult task. For our programmatic agency, this is daily life. We monitor the performance of each ad for it to reach its full potential.

Data-Driven: Data-driven marketing techniques allow our advertisers to see what’s working and what isn’t, which means that they spend less, get more, and ultimately get a better ROI.

Reporting & Measurement Analytics: We offer detailed reports on all aspects of digital marketing campaigns so that our advertisers can track progress and see what needs to be improved upon.

ROI Tracking: We offer ROI tracking software to track site visitors and, importantly, how much money is made from online ad campaigns.

Multiple Channels: Our programmatic agency-managed service allows clients to advertise across various digital advertising channels, whether it’s Google ads search, display or social media advertising.

Creative Strategy: As a rich media agency, we have access to a wide range of creative agencies who will create the perfect ad campaign for your business or for simple banners; we can build the creative in-house.