Programmatic video advertising

Easily-digestible, attention-grabbing, emotive, informative and flexible, video advertising is a favourite among both advertisers and users. Did you know that people are ten times more likely to engage with video than a block of text? And by opting for video, you can increase your conversion rates by 80%!

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What is programmatic Video advertising? 

Programmatic video advertising is the process of purchasing video advertising space through software that uses complex algorithms to display video ads to a relevant target audience.

Here at Advant, we offer a range of video ad solutions including: 

  • In-stream video advertising
  • Outstream video advertising 
  • Opt-in/Rewarded video advertising

Have a read through our case studies and speak to our sales team about your requirements, and we’ll help you find the perfect solution. 

 

What are the benefits of programmatic video adS?
  • Lifts brand metrics such as awareness, interest and consideration
  • Increases conversion rates
  • Maximises your reach
  • Video is the most powerful way of telling a story
  • Highly efficient targeting vs below the line
  • Robust tracking and attribution 
  • Brand safety
  • Immersive creative possibilities
In-Stream Video

In-stream video ads are ads that appear either before the video has started, part-way through the video, or after the video has ended.

WHAT IS THE DIFFERENCE BETWEEN PRE-ROLL, MID-ROLL AND POST-ROLL?

PRE-ROLL

The most common type of video advertising, pre-rolls are a great option for brands looking to boost brand awareness and conversions.

Pre-rolls are typically between 15-60 seconds long and can be both skippable and non-skippable, it’s vital that the first few seconds of the video are as attention-grabbing and engaging as possible. In that way, even if a user doesn’t watch the full video ad, they’ll leave with a positive impression of your brand.

MID-ROLL

As the name suggests, mid-roll video ads play in the middle of a video and tend to be shorter than pre-rolls. As the users have already invested time in watching the first part of the intended video, abandonment rates tend to be lower and completion rates higher. They are therefore a great option for brands wanting their full ad to be viewed.

POST-ROLL 

Post-rolls are the least common in-stream video format and play at the end of a video. It may seem odd to play an ad after the video is finished, but with the right approach, post-roll ads can go a long way and are often 

As users have already consumed the content they wanted to watch and are ready to move on, they are more likely to click through to your website. For this reason, post-rolls are particularly favourable when you’re looking to boost conversion rates and have a clear CTA in place.

Opt-in/Rewarded Video

For this type of ad the user must choose (or opt-in) to view a video ad, in exchange for a reward such as in-game currency for a mobile game.

Outstream Video

Outstream video ads are the ads that pop up in the middle of online articles and web pages and as such, are not limited to being placed in another video.

Frequently Asked Questions about
Programmatic Video Advertising

Programmatic video advertising is the process of purchasing video advertising space through software that uses complex algorithms to display video ads to a relevant target audience. Here at Advant, we offer a range of video ad solutions.

Here are some of the programmatic advertising examples:

  • In-stream video advertising,
  • Outstream video advertising,
  • Opt-in/Rewarded video advertising

The basic principle of programmatic is that it’s targeted, automated buying of ad space. This is what programmatic advertising means.

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. In other words, programmatic ads represent a new way of doing business that is more efficient and cost-effective for both buyers and sellers.

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform. In other words, programmatic ads represent a new way of doing business that is more efficient and cost-effective for both buyers and sellers. Meanwhile, manual media buying process includes contacting each and every one of websites to negotiate to buy the available ad space.

If you’re not already familiar with programmatic video advertising, it’s time to learn about this growing advertising trend. Programmatic video advertising is a way of buying and selling video ads that uses automation. In other words, programmatic video advertising allows you to buy ad space on websites and apps in real-time. This method has many benefits for businesses, including increased visibility, more engaging ads, and better ROI.

If you’re thinking about adding video to your marketing mix, consider programmatic video advertising. You’ll be glad you did!

What are the benefits of programmatic video advertising? Here are three reasons to get started with this type of advertising:

– Increased visibility: Programmatic video advertising allows you to reach a wider audience with your videos whilst also being highly targeted. With more eyeballs on your video ads, you’ll have a better chance of achieving your marketing goals.

– More engaging ads: Video is an incredibly engaging medium, and programmatic video advertising allows you to create highly targeted and personalized ads. This means that your target audience is more likely to watch and engage with your videos.

– Better ROI: Because programmatic video advertising is more efficient and effective than traditional advertising methods, you’ll see a better return on your investment.

If you’re looking for a way to take your video marketing to the next level, look no further than programmatic video advertising. This growing trend offers many benefits that can help you achieve your marketing goals. So what are you waiting for? Get started today!

The most basic and easy to understand definition of in-stream videos is “video content in the form of an ad that appear either before an online video has started, part-way through the video, or after the video has ended.”

Looking for an advertising agency to boost your video ad campaigns?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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