Easily-digestible, attention-grabbing, emotive, informative and flexible, video advertising is a favourite among both advertisers and users. Did you know that people are ten times more likely to engage with video than a block of text? And by opting for video, you can increase your conversion rates by 80%!
Programmatic video advertising is the process of purchasing video advertising space through software that uses complex algorithms to display video ads to a relevant target audience.
Here at Advant, we offer a range of video ad solutions including:
In-stream video ads are ads that appear either before the video has started, part-way through the video, or after the video has ended.
WHAT IS THE DIFFERENCE BETWEEN PRE-ROLL, MID-ROLL AND POST-ROLL?
The most common type of video advertising, pre-rolls are a great option for brands looking to boost brand awareness and conversions.
Pre-rolls are typically between 15-60 seconds long and can be both skippable and non-skippable, it’s vital that the first few seconds of the video are as attention-grabbing and engaging as possible. In that way, even if a user doesn’t watch the full video ad, they’ll leave with a positive impression of your brand.
As the name suggests, mid-roll video ads play in the middle of a video and tend to be shorter than pre-rolls. As the users have already invested time in watching the first part of the intended video, abandonment rates tend to be lower and completion rates higher. They are therefore a great option for brands wanting their full ad to be viewed.
Post-rolls are the least common in-stream video format and play at the end of a video. It may seem odd to play an ad after the video is finished, but with the right approach, post-roll ads can go a long way and are often
As users have already consumed the content they wanted to watch and are ready to move on, they are more likely to click through to your website. For this reason, post-rolls are particularly favourable when you’re looking to boost conversion rates and have a clear CTA in place.
For this type of ad the user must choose (or opt-in) to view a video ad, in exchange for a reward such as in-game currency for a mobile game.
Outstream video ads are the ads that pop up in the middle of online articles and web pages and as such, are not limited to being placed in another video.