SEA-BAND: PINTEREST & FACEBOOK

Boosting Sales for Sea-Band: A Pinterest and Facebook Story

Sea-band offers acupressure wrist bands that are clinically proven to relieve nausea, motion sickness and morning sickness. They are suitable for both adults and children and the perfect choice for people who want to relieve nausea naturally without side effects.

CHALLENGE

Sea-bands are most frequently used by people suffering from motion sickness but they can also help with post-operative and chemotherapy-induced nausea as well as nausea from playing VR games. 

The target groups we were focusing on for our campaigns were: 

• Pregnant women with morning sickness
• Families with children suffering from car sickness
• Adults frequently experiencing motion or travel sickness

The main aim of the campaign was to increase sales on Amazon where no tracking pixels can be placed. 

SOLUTION

To reach these audiences, we used a mixture of channels including Pinterest and Facebook to allow us to optimise and keep costs as low as possible. 

A detailed structure of the audience was set up using pixels. This allowed us to create funnels and get a good understanding of where users are in the buying cycle and what audience vertical they belong to. Using this setup allowed us to deliver the right creative to the right audience. 

We tested different landing pages and creative assets for the campaign and monitored and optimised throughout the campaign period. Promo codes were sent out as a retargeting push to encourage users to move from consideration to purchase. 

We found that the sales landing page we helped to create was the most effective at driving users to Amazon where they could make the purchase. 

RESULTS

We delivered large volumes of traffic as low as £0.03. 

8% of users went off to Amazon to hopefully make a purchase, effectively we managed to achieve a cost per warmed lead to Amazon at just £0.24.