Social Media advertising

With 3.8 billion active social media users (that’s nearly half of the world’s population!), it’s no longer an option not to use paid social as part of your marketing strategy.

We’ve been working with brands across the globe, utilising both global as well as local social media channels. We’d love to have a chat about your objectives to help you come up with a paid social media strategy that works best for you.

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WHY INVEST IN SOCIAL MEDIA ADVERTISING?
  • Increases brand recognition and loyalty
  • Offers high conversion rates
  • Helps grow your social following
  • Cost-effective
  • Allows you to hone in on specific audiences
  • High engagement rates
  • Drives high-quality traffic that converts
  • Allows for A/B testing different audiences and different creatives

Our team has vast experience strategising and setting up social media advertising campaigns for B2B and B2C businesses in various industries such as Polish National Tourism Organisation and Laureus Sports Awards.

See the results in our case studies.

Speak to our sales team about your requirements, and we’ll help you find the perfect solution.

HOW WE CAN HELP

Our experienced team have set up campaigns on various social media platforms including: 

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter
  • Reddit
  • Pinterest

Depending on the platform, paid social ads offer a range of formats including: 

  • Static image
  • Video
  • Carousel
  • Story 

Frequently Asked Questions
about Social Media Advertising

Each social media platform presents an opportunity to target audiences with accuracy at scale. By utilizing the data that each platform holds about its users ads will perform better giving advertisers a stronger ROI. Examples of data include interests, behaviour and demographics.

Social media platforms are one of the most important places to advertise, due to the time spent in social platforms. Using each platform’s advertising tools, you can place your brand in front of your target audience. Of course it’s not enough to get infront of the user, campaigns must be optimised and utilize a creative that is likely to result in a conversion.

The simple answer is, there is no “best” social media platform. Each platform has its own advantages depending on your target audience and campaign goals. If you are unsure which platform is best for your business, please feel free to contact us for assistance with your channel strategy and execution!

A great example of what social media marketing can achieve is the Facebook campaign we ran for the Polish National Tourism Board. The campaign objective was to inspire British tourists to one day resume their travels to Poland, during a time when the UK was coming out of its first Covid-19 lockdown. 

A memorable, fun and inspiring video was created to encourage shares and conversations on social media. Dubbed “Re-Lose Yourself in Poland”, the theme of the video was focused around the relatable elements of the first lockdown where banana bread making, jigsaw puzzles and Zoom quizzes became our ‘new normal’.

  • The video resulted in over 6.1 million impressions (1.1m above target)
  • The ad generated nearly 350,000 reactions on social media, showing clear signs of how relatable the content was

Looking for an advertising agency to boost your social media campaigns?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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