VIDEO ADVERTISING

Programmatic Display Advertising - Video Advertising Agency

Founded in 2014, we’re a programmatic video advertising agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to video marketing because every industry has different needs.

Our expert paid media team develops video marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Video advertising is essential to any company's marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy using a specialist video marketing agency.

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Our team is dedicated to helping your business grow.

364+Campaigns
$17M Media Spent
61 Countries

The best programmatic advertising companies could be the key to transforming your business.

In the digital age, a solid¬†video advertising¬†strategy is one of the most critical channels alongside display, Google/Bing paid search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers.¬†

Technology Display Advertising

WE GET YOUR ADS TO WHERE
YOUR AUDIENCE IS MOST LIKELY TO CONVERT

If you’re looking to reach your growth goals faster, an effective display advertising strategy is key. You need to create ads that really pack a punch; you need to focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content that’s tailored to your target buyer persona and which drives the actions you’re looking for.

Advant Technology’s in-house full-time, dedicated paid media team knows how to research the best keywords, find the best sites and apps and understand the most relevant data to use to better understand where your target audience is present. With world-class creatives and a unique proprietary approach to campaign setup and optimisation, you’re in great hands.¬†

We can help you succeed by simultaneously managing multiple advertising channels, programmatic display, video, native, audio, CTV, search, social and DOOH. 

PROGRAMMATIC MEDIA BUYING

We are committed to¬†empowering our clients¬†with the most innovative and¬†sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.

We take this approach by taking advantage of a given media type’s available inventory and¬†cost efficiencies. This allows us to provide¬†greater transparency¬†on how often messages appear throughout different ad platforms.

Audience Definition

Advant Technology is a programmatic advertising agency. We take a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey. 

CAMPAIGN AUDIENCE TARGETING

With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within each platform, such as Google DV360, Facebook/Meta or Google Ads Google Display Network. We can use your existing first-party customer data or work with third-party DMPs such as LiveRamp, Bombora, Oracle, etc. Our optimisation team leans heavily on platform DSP algorithms, machine learning and custom bidding to lower costs and increase results.

Our video advertising service uses a proprietary approach to target audiences. We have at our disposal several targeting methods to deliver programmatic video ads.

Demographic

Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.

Category

Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.

Device

Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.

Contextual / Keyword

Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.

Carrier & ISP

Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).

Retargeting / Sequential

Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.

Browser

Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.

Audience lookalike

Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.

In-market

In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.

Geo-targeting

Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.

Income

Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).

Supply type

The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.

Language

Language targeting is the process of targeting audiences based on their language preference.

Whitelist / Blacklist

Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.

Viewability threshold

Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.

Advant Technology Display Advertising Scaled 3

CAMPAIGN PROCESS

1 - Campaign Planning and Strategy

Planning and strategising is the first step in the video advertising media buying process. This is where our media buyers will develop a video advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.

2- Bidding and negotiating

The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.

3- Campaign Management

Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.

4- Measuring Sales & Results

The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite. 

5- Refining the plan

The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.

What’s included in our programmatic agency set-up?

  • Project Initiation – Audience development, KPI & Goals
  • Ad platform set up, including logins where applicable¬†
  • Consultation on landing pages¬†
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What’s included in our agency's ongoing management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Creative consulting based on the test results & learnings
  • Bid optimisation/Audience optimisation/Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

REAL-TIME ANALYTICS & REPORTING

The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

Advant Technology Display Advertising Scaled 6

WHAT OUR CLIENTS SAY

Google Logo
5/5
Facebook Logo
5/5
Trustpilot Logo
5/5
Glassdoor Logo
5/5
Clutch Logo
5/5

OUR CLIENTS

LET'S TALK ABOUT RESULTS

International Programmatic Ad Experts:
Why choose Advant Technology as your
programmatic advertising agency?

Increase yours viewable video advertising

In today’s business world, the most successful companies are those that take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success. Traditional KPIs alone will not lead to the desired results. Instead, a combination of technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven Approach can companies hope to achieve long-term success.

Digital Intelligence (DI) & Client Services Teams 

Advant Technology provides a suite of world-class services that enhances all digital marketing efforts. Our account directors are high-level, business-savvy marketers who have the boardroom presence and problem-solving skills to get the job done.

In addition, our digital intelligence team includes analytics experts who ensure that clients use accurate data that tells the correct story. With Advant Technology on your side, you can be confident that your digital marketing efforts are in good hands.

Scale Across Your Target Audience

Unlike some of the world’s largest advertising agencies, Advant Technology is independent and is, therefore nimble and proactive in meeting the needs of our clients. We have the ability to scale our resources up or down, depending on what will best serve our clients.

Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will benefit our clients. At the end of the day, we always put our clients’ needs first!

If you’re looking for a performance-focused partner, Advant Technology will work with you to develop high-performing ad campaigns that reach your target audience across all channels.

Data-Driven Approach to Programmatic Ad Campaigns

At Advant, we believe that the best campaigns are a mix of technology and human intuition. We use data to glean insights and drive strategy, but we also believe that expert human marketers are essential to creating compelling messages, content, and creative. To that end, we continuously hypothesize, test, and repeat based on the results.

Our goal is to find the sweet spot where technology and human intuition intersect to create optimal campaigns. By leaning on both elements, we can create more effective campaigns that drive better results.

Partner In Success

As an extension of our clients’ teams, we work together to drive great results, achieve business objectives, and strategize for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on and who helps them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we are able to gain a deep understanding of their unique needs and challenges.

This allows us to take a consultative tailored approach to our services, to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater successes in the future.

Paid Media Best Practices to Ensure The Best Results

Clear KPIs and goals set out at the beginning of the campaign.

Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.

Clear definition of audience targeting groups with a deep understanding of who you are addressing

Complete tracking allows for optimisation from start to finish using well-structured campaign variables

Dynamic budgets allow for flexibility in the media budgets minimising commitments 

Dashboards that provide data in a clear and comprehensive way

A budget allowance % that allows you to test and learn

Data led approach at every level from planning to strategy to execution and learning

Automate simple tasks that will lower costs and increase KPIs

Smart bidding use AI where possible to gain a competitive advantage 

Use surveys to measure brand uplift where possible and feed findings back into the program

Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success

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TO SKYROCKET
YOUR CONVERSIONS AND ROI

CONTACT US

Schedule your free media review

Frequently Asked Questions about Display Advertising

Programmatic video advertising is the automated buying or selling of online advertising placements. Automating transactions using data is an efficient and effective way to make those decisions.

We work with blacklists and partner with IAS, MOAT and DoubleVerify. We can also apply negative keywords to ensure your ads don’t appear against the wrong kind of content.

There are many benefits to using video advertising, including the ability to reach a broad user base, increased brand awareness, and improved engagement.

Programmatic video advertising costs can vary depending on several factors, including the type of campaign, the targeting options, and the DSP ad platforms you use. However, programmatic advertising generally is more cost-effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you invest should be based on your goals, business and audience.

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia

APAC

Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

There are many benefits of using a video marketing company. Video marketing companies have the experience and knowledge to help you create engaging and effective video content. They can also help you reach a wider audience with your video marketing campaigns. Additionally, video marketing companies can provide you with valuable insights and feedback about your video marketing campaigns.

The cost of a video marketing campaign will depend on several factors, including the length of the video, the number of videos produced, the size of the target audience, and the geographic location. However, video marketing generally is more cost-effective than traditional advertising methods.

The cost of advertising on YouTube will vary depending on the length of the video, the targeting options, and the DSP ad platforms you use. Cost per completed views normally starts from $0.01 CPCV. Using a programmatic video agency will generally be more cost-effective as they have the specialist knowledge to reach your audience efficiently and set the campaign up for success.

Advant focuses on distributing video content but does not produce video content in-house. Instead, we work with award-winning video production agencies to produce marketing videos. These can include animated videos, explainer videos and long-form high-quality brand video ads.

  • Puts the advertiser in control¬†
  • Non-intrusive and engaging¬†
  • They offer great flexibility
  • Easy, cost-effective and quick to launch
  • In-stream¬†video ads are ads that appear either before the video has started, part-way through the video, or after the video has ended.
  • PRE-ROLL: The most common type of video advertising, pre-rolls are a great option for brands looking to boost brand awareness and conversions. Pre-rolls are typically between 15-60 seconds long and can be both skippable and non-skippable, it‚Äôs vital that the first few seconds of the video are as attention-grabbing and engaging as possible. In that way, even if a user doesn‚Äôt watch the full video ad, they‚Äôll leave a positive impression of your brand.
  • MID-ROLL: As the name suggests, mid-roll video ads play in the¬†middle¬†of a video and tend to be shorter than pre-rolls. As the users have already invested time in watching the first part of the intended video, abandonment rates tend to be lower and completion rates higher. They are therefore, a great option for brands wanting their full ad to be viewed.
  • POST-ROLL: Post-rolls are the least common in-stream video format and play at the end of a video. It may seem odd to play an ad¬†after¬†the video is finished, but with the right approach, post-roll ads can go a long way and are often As users have already consumed the content they wanted to watch and are ready to move on, they are more likely to click through to your website. For this reason, post-rolls are particularly favourable when you‚Äôre looking to boost conversion rates and have a clear CTA in place.
  • OPT-IN/REWARDED VIDEO:¬†For this type of ad, the user must choose (or opt-in) to view a video ad in exchange for a reward such as in-game currency for a mobile game.
  • OUTSTREAM VIDEO ads are the ads that pop up in the middle of online articles and web pages and, as such, are not limited to being placed in another video.Other types:

Other types:

  • Video feed ads¬†
  • Video Wallpapers/skin
  • Video interstitial¬†
  • LinkedIn Video Ads
  • Facebook & Instagram Video ads
  • YouTube Video Ads¬†
  • Native Video Ads¬†
  • YouTube
  • TikTok
  • Meta – Facebook & Instagram
  • Teads
  • Unruly
  • Pinterest

The point of video advertising is to raise awareness of your brand, increase engagement, and ultimately improve conversions.

Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.

Our video marketing agency takes a consultative approach to video marketing services. Before answering this question, we’ll look to understand your objectives and your audience and then decide on a video strategy. Video length is just a small part of this. Any top video marketing agency worth its salt will take an audience-first approach to developing a video marketing strategy. This means developing video for the audience and medium, not the other way around.

When you’re looking to hire a video advertising agency, there are a few key things you need to keep in mind. First and foremost, you need to make sure that the agency you’re considering has experience in video advertising. Secondly, you’ll want to ask about the agency’s creative capabilities. Lastly, you’ll want to inquire about the agency’s ability to track and measure results.

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