Programmatic DOOH Advertising Agency.
Out of Home Isn't Dead

Founded in 2014, we’re a programmatic advertising agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to¬†digital out-of-home¬†marketing because every industry has different needs.

Our expert paid media team develops PDOOH marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Digital Out Of Home can be a real asset to any company's marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy using a specialist programmatic DOOH marketing agency.

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Our team is dedicated to helping your business grow.

$17M Media Spent
61 Countries

The best programmatic advertising companies could be the key to transforming your business.

In the digital age, a solid¬†DOOH advertising¬†strategy is one of the most critical channels alongside display; Google/Bing paid search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers.¬†

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If you’re looking to reach your growth goals faster, an¬†effective digital out of home marketing strategy¬†is critical whether you are a B2C¬†or B2B¬†brand.

You need to create ads that pack a punch and cut through outdoor media. The best advertising agencies will focus on quality screens with high visibility. That’s where our paid media professionals come in.¬†

Advant Technology has its own in-house full-time, dedicated paid media team. We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class agency uses a unique proprietary approach to DOOH advertising campaign setup and optimisation. 

We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH.


We are committed to¬†empowering our clients¬†with the most innovative and¬†sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.

We take this approach by taking advantage of a given media type’s available inventory and¬†cost efficiencies. This allows us to provide¬†greater transparency¬†on how often messages appear throughout different ad platforms.

Audience Definition

Advant Technology is a programmatic advertising agency. We take a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey. 


With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within each platform, such as Google DV360, Facebook/Meta or Google Ads Google Display Network. We can use your existing first-party customer data or work with third-party DMPs such as LiveRamp, Bombora, Oracle, etc. Our optimisation team, leans heavily on platform DSP algorithms, machine learning and custom bidding to lower costs and increase results.

Our programmatic digital out-of-home advertising service uses a proprietary approach to target audiences. 


Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.


Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.


Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.

Contextual / Keyword

Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.

Carrier & ISP

Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).

Retargeting / Sequential

Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.


Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.

Audience lookalike

Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.


In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.


Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.


Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).

Supply type

The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.


Language targeting is the process of targeting audiences based on their language preference.

Whitelist / Blacklist

Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.

Viewability threshold

Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.

Advant Technology Display Advertising Scaled 3


1 - Campaign Planning and Strategy

Planning and strategising is the first step in the PDOOH advertising media buying process. This is where our media buyers will develop an advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.

2- Bidding and negotiating

The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.

3- Campaign Management

Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.

4- Measuring Sales & Results

The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite. 

5- Refining the plan

The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.

What's included in our onboarding/agency setup?

  • Project Initiation – Audience development, KPI & Goals
  • Ad platform set up, including logins where applicable¬†
  • Consultation on landing pages¬†
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What’s included in our agency's ongoing management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Creative consulting based on the test results & learnings
  • Bid optimisation/Audience optimisation/Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required


The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

Advant Technology Display Advertising Scaled 6


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International Programmatic Ad Experts:
Why choose Advant Technology as your
programmatic advertising agency?

Profit-Driven Approach. DOOH Programmatic Agency.

The most successful companies take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.

Customer Service Teams 

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done.

Independent & Agile

Unlike some of the world’s¬†largest advertising agencies,¬†Advant¬†Technology¬†is¬†independent, nimble and proactive in meeting¬†your needs. We can scale our resources up or down depending on what will¬†best serve you.

Our¬†proven processes¬†give us the foundation we need to be¬†successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Approach to Programmatic Ad Campaigns

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and creative. To that end, we continuously hypothesise, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Ongoing Optimisation РPartner In Success 

As an¬†extension of our client’s teams, we work together to drive great results, achieve business objectives, and strategise for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a¬†trusted partner¬†to secure online advertising space transparently that our clients can rely on and that helps them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can¬†deeply understand their unique needs and challenges.

This allows us to take a tailored, consultative approach to our services to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater success in the future.

Paid Media Best Practices to Ensure The Best Results

Clear KPIs and goals set out at the beginning of the campaign.

Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.

Clear definition of audience targeting groups with a deep understanding of who you are addressing

Complete tracking allows for optimisation from start to finish using well-structured campaign variables

Dynamic budgets allow for flexibility in the media budgets minimising commitments 

Dashboards that provide data in a clear and comprehensive way

A budget allowance % that allows you to test and learn

Data led approach at every level from planning to strategy to execution and learning

Automate simple tasks that will lower costs and increase KPIs

Smart bidding use AI where possible to gain a competitive advantage 

Use surveys to measure brand uplift where possible and feed findings back into the program

Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success

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Frequently Asked Questions about DOOH

Programmatic DOOH advertising is the automated selling of DOOH ad space.
PDOOH advertising is potent because it enables brands to target their ads precisely, using data such as demographics, location, time of day, and weather conditions.

Out Of Home is one of the one oldest forms of advertising and is still one of the most effective. OOH advertising can reach people where they live, work, and play.

OOH advertising is a great way to reach people on the go, and can be very effective in reaching target audiences that are difficult to reach with other forms of advertising; whilst not very targeted it is a mass-reach medium. Programmatic aims to be more targeted using data we know about audiences in a more dynamic way.

Programmatic DOOH advertising costs can vary depending on several factors, including the type of campaign, the targeting options, and the DSP ad platforms you use. However, programmatic advertising generally is more cost effective than traditional advertising methods. Programmatic advertising is generally bought per thousand ad impressions (CPM). How much you invest should be based on your goals, business and audience.

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia


Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

There are many benefits of using a digital agency. Digital agencies have the experience and knowledge to help you create you reach a wider audience with your marketing budget and spend it on the right screens. Additionally, provide you with valuable insights and feedback about your audio marketing campaigns.

We will provide a list of DOOH media carefully chosen and intelligently selected to reach your audience, all part of our media planning service.

No, DOOH ads are not clickable but you can use QR codes allowing users to directly go to your landing page. QR codes can be scanned with a smartphone and takes the user to your website.

Traditional out-of-home advertising is a great way to reach a large audience, but programmatic digital out-of-home offers the ability to target specific audiences, making it more effective. Programmatic digital out-of-home also has the ability to measure results in real time so you can fine-tune your campaign as it progresses. Programmatic DOOH, in particular, is quick to market vs printing ads and pasting them onto old skool boards.

Advant focuses on distributing ads but does not produce ad content in-house. Instead, we work with award-winning production agencies.

  • Puts the advertiser in control¬†
  • Non-intrusive and engaging¬†
  • Easy, cost-effective and quick to launch

Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.


Ready for advertising that really works? Take advantage of our FREE programmatic or paid social review.