WHAT DO QUORA ADS LOOK LIKE?
An example of how an ad could be displayed in the right context through Quora.
Scenario:
A construction business looking to increase conversions for their new range of floor tiles.
Their ad could be displayed alongside questions such as:
- How to choose the right floor tiles?
- Which material is best for floor tiles?
- What is the best thickness for floor tiles?
Users who are reading these types of questions are likely themselves to be on the hunt for floor tiles, and displaying your ads alongside this type of content can be effective contextual targeting method of delivering your ads to a relevant audience and ultimately driving new sales outside of the typical performance channels such as Google Ads and Facebook Ads.