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Founded in 2014, we’re a Quora advertising agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?
It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to Quora marketing because every industry has different needs.
Our expert paid media team develops Quora marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
364+Campaigns
$17M Media Spent
61 Countries
The best programmatic advertising companies could be the key to transforming your business.
In the digital age, a solid video strategy is one of the most critical channels alongside display, Google/Bing paid search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers.
If you’re looking to reach your growth goals faster, an effective Quora marketing strategy could be critical whether you are a b2c or b2b brand.
You need to create ads that pack a punch and focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content tailored to your target buyer persona and drives the actions you’re looking for.
Advant Technology has its own in-house full-time, dedicated paid media team. We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class agency uses a unique proprietary approach to Quora Ads campaign setup and optimisation.
We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH.
We are committed to empowering our clients with the most innovative and sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.
Advant Technology is a Quora advertising agency. We take a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey.
With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within Quora.
Our digital marketing service uses a proprietary approach to target audiences. We have at our disposal several targeting methods to deliver Source: Quora ads.
Contextual: Place ads on pages related to specific topics, keywords, or questions.
Targeting Types: Topic Targeting, Keyword Targeting, and Question Targeting
Audience: Control who, or what type of user, sees your ad on Quora.
Targeting Types: Website Traffic Audience, Lookalike Audience, and List Match Audience
Behavioral: Show ads to users based on their behavior on Quora.
Targeting Types: Interest Targeting, Keyword History, Question History
Broad: Show ads across the widest possible audience on Quora to maximise impressions.
Targeting Type: Broad
CAMPAIGN PROCESS
1 - Campaign Planning and Strategy
Planning and strategising is the first step in the PDOOH advertising media buying process. This is where our media buyers will develop an advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
2- Bidding and negotiating
The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.
3- Campaign Management
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
4- Measuring Sales & Results
The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite.
5- Refining the plan
The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.
REAL-TIME ANALYTICS & REPORTING
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
What's included in our onboarding/agency setup?
What’s included in our agency's ongoing management?
The most successful companies take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.
Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.
Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!
At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and creative. To that end, we continuously hypothesise, test, and repeat based on the results.
We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.
As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and strategise for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.
This allows us to take a tailored, consultative approach to our services to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater success in the future.
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
Tech B2B Conversions delivered at £43.87
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YOUR CONVERSIONS AND ROI
CONTACT US
Schedule your free paid media review
Advertising costs can vary depending on several factors, including the type of campaign and the targeting options. However, programmatic advertising generally is more cost effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you invest should be based on your goals, business and audience.
Our paid marketing services generally span the following:
North America
United States/US & Canada
Western Europe
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil, Chile, Colombia, Mexico
+ others
There are many benefits of using a digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective video content. They can also help you reach a wider audience with your video marketing campaigns. Additionally, the best Quora marketing agency can provide you with valuable insights and feedback about your Quora ad campaign.
Some of the benefits of Quora marketing include:
Build Visibility Online: Quora has a strong reach with millions of users. By advertising on Quora, you can increase your brand’s visibility and reach a wider audience.
Engagement: Quora ads are designed to encourage users to engage with your brand. Quora ads allow you to answer related questions with paid ads and help start a conversation.
Lead generation: Quora marketing can be an effective way to generate leads for your business. Quora allows you to target users based on their interests, demographics, and location.
Quora offers a variety of advertising formats to reach your target audience, including:
– Sponsored Questions
– Promoted Answers
– Display Ads
– Carousel Ads
– Video Ads
– Lead Generation Forms
Quora also offers retargeting capabilities. Advertisers can target users who have visited their website or app, engaged with their content, or have taken a specific action. Additionally, Quora’s Lookalike Audience tool allows advertisers to reach new users who are similar to their existing audiences.
Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.
Potentially yes. Quora paid ads allow you to reach potential customers based on the exact keywords relevant to your product or service area. Therefore you can target your niche audience with precision and drive traffic. The scale might be limited, though, so layering on additional targeting can help you scale.
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