App Install Advertising

You’ve worked incredibly hard to develop your app, and it’s so great that it should be climbing the top lists on app stores. But in an increasingly competitive environment, you’ll find it difficult to grow the number of downloads even with the most well-developed app. This is when application install advertising will save the day. 

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What is app install advertising? 

Our service is designed to drive app installs outside of the most common app install solutions like Google UAC and Facebook Ads.

The campaigns often generate results quickly and efficiently, increasing the app’s ranking in app stores and can be bought on a cost per install or in app action such as signing up and making a purchase. Contact us now to find out what in app actions we can help you scale.

Did you know that app install campaigns also help increase organic traffic, which in turn, further increases the exposure and number of downloads.

Speak to our sales team about your requirements whether iOS or Android, and we’ll help you find the perfect solution. To learn more about our processes, check out our services page.

What are the benefits of app install advertising?
  • Increases the number of downloads 
  • Generates results quickly 
  • Boosts app store rankings
  • Allows for sophisticated and effective targeting solutions 
  • On-the-go location specific targeting 
  • High engagement rates
  • Increases organic traffic

Frequently Asked Questions
about App Install Advertising

Any ad with the goal of driving app installs.

App install advertising can be an effective tool for boosting app discovery and downloads. By targeting potential users with ads, you can reach a larger audience and encourage more people to download and use your app.

There are many benefits of app install advertising, including:


– Increasing the number of app downloads

– Generating results quickly

– Boosting app store rankings

– Allowing for sophisticated and effective targeting solutions

– On-the-go location specific targeting

– Increasing organic traffic

A form of advertising where you only pay for a user who successfully downloads and opens the app.


As a business owner, you want to get your product or service in front of as many people as possible. And what better way to do that than by advertising on apps? There are millions of apps out there, and each one has its own unique audience. So depending on who you’re targeting, you can select the app that’s right for you and promote your brand through paid ads or paid install!

When it comes to advertising, there’s no one-size-fits-all answer. The cost of advertising on an app depends on a variety of factors, including the country you’re targeting and the type of ad you’re using. 

Expect to pay between $2-8CPM for programmatically bought ads across app display inventory.

There are a few different ways that mobile app publishers can make money from their apps. in-app advertising, in-app purchases and the subscription model are the most common. Each method has its own advantages and disadvantages, so it is important to understand which option will work best for your app. Keep in mind that there is no one “right” way to make money from an app – it all depends on your business strategy and the needs of your customers.

As an app developer, one of your primary goals is to get as many people as possible to install your app. One way to do this is by running a Google Ads campaign specifically designed to promote your app. App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.

If you’re looking to start a successful app marketing campaign, you’ve come to the right place! 

When it comes to app marketing, the first thing you need to do is identify your target audience. Once you know who you’re targeting, you can start creating content that appeals to them. If you’re not sure where to start, consider using social media platforms like Facebook and Twitter to reach out to potential users. 

Programmatic advertising can be a great way to reach your target audience. With programmatic advertising, you can target users based on their interests, demographics, and even location. This ensures that your ads are being seen by the people who are most likely to be interested in your app.

For a more detailed approach in how to start app marketing campaign reach out to our team so we can help you achieve your goals.

An app install ad is a type of advertising that promotes the installation of a mobile app. These ads are typically served on platforms such as Facebook, Instagram, or Google. App install ads are a great way to reach potential customers who might be interested in your product or service.

One of the great things about app install ads is that they can be targeted to a specific audience. For example, if you have a new game app, you could target ads to people who have previously installed other games. This ensures that your ad is being seen by people who are more likely to be interested in what you’re offering.

App install ads are an effective way to reach potential customers and promote your mobile app. If you’re not already using them, we recommend giving them a try.

When you’re running an app advertising campaign, it’s important to understand how cost per install is calculated. This will help you determine whether or not your campaign is successful and how to make it more profitable. 

Cost per install (CPI) is a metric that measures the cost of acquiring a new user for your app. In other words, it’s the amount of money you spend on advertising divided by the number of installs you generate from that advertising. For example, if you spend $100 on ads and get 100 downloads, your CPI is $1. Cost per install is a useful metric because it allows you to track the effectiveness of your marketing campaigns and compare them against each other. It’s also helpful in determining your return on investment (ROI).

There are a few things to keep in mind when calculating cost per install. First, you need to make sure that you’re only including paid installs in your calculation, since we’re referring to paid advertising here. An organic install is someone who downloads your app from an app store or another website without being prompted by an ad. If you include non-organic installs in your cost per install calculation, it will skew your results and make it difficult to accurately track the effectiveness of your marketing campaigns, however the halo affect of paid installs is worth taking into account. 

Second, you need to account for any Attribution Windows that are set up in your app store. An attribution window is the amount of time that elapses between when a user sees an ad and when they install the app. For example, if you’re running a cost per install campaign on Facebook and have set up a 14-day attribution window, then any installs that occur within 14 days of seeing the ad will be attributed to that campaign. If you don’t account for attribution windows, you may end up under- or over-estimating your cost per install.

Third, you need to make sure that you’re including all of your ad spend in your calculation. This includes any money that you spent on designing and creating the ad, as well as any money that you spent on running the ad campaign. For example, if you spent $100 on designing and creating the ad, $50 on the ad campaign, and generated 100 installs, your cost per install would be $1.50.

Looking for an advertising agency to boost your app installs?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 


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