USER ACQUISITION APP MARKETING

Mobile app install advertising specialists

Founded in 2014, we’re a programmatic app marketing agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to user acquisition marketing because every mobile app sector has different needs.

Our paid media team develops app marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Talk to us today
Mobile app advertising Mobilecan be a game-changer for your marketing strategy, but if it’s not delivering results, it’s time for a new approach.

As a top-tier programmatic marketing agency, we specialize in driving sales and growth for your app. Let us help your business thrive

Advant Technology experience

Partnering with the best mobile app marketing agency can take your business to the next level.

App Advertising Agency

If you’re seeking to supercharge your mobile app’s performance, a strategic user acquisition marketing approach is crucial. Our mobile marketing agency specializes in creating high-impact ads that drive maximum engagement and conversions.

We craft targeted advertising solutions that speak directly to your ideal user persona, focusing on critical metrics like app installs, downloads, in-app purchases, and subscriptions. Our data-driven methodology goes beyond generic approaches, leveraging:

  • Comprehensive keyword research
  • Precise audience targeting
  • Multi-channel advertising expertise

Our proprietary approach to mobile user acquisition means we don’t just follow standard practices – we create custom strategies tailored to your unique business goals. We excel in managing diverse advertising channels, including programmatic display, video, native, search, social, and more.

By combining cutting-edge technology with deep market insights, we deliver sustainable programmatic advertising solutions that transform your app’s market presence. Our data-first approach ensures every campaign is precisely calibrated to reach and convert your most valuable users.

Partner with us to turn your mobile app marketing from potential to performance.

 
Technology Display Advertising

CAMPAIGN AUDIENCE TARGETING

Our global app marketing agency employs a unified mobile audience strategy, turning insights into targeted campaigns by identifying platform-specific opportunities that drive scalable user acquisition. Key paid acquisition platforms include Meta Ads (Facebook & Instagram), Google Ads, Universal App Campaigns, YouTube, PPC, TikTok, Twitter, Apple Search Ads, and mobile DSPs like Google DV360. We leverage first-party customer data or collaborate with third-party DMPs such as LiveRamp, Bombora, and Oracle. Our optimization team uses DSP algorithms, machine learning, and custom bidding to maximize results while minimizing costs.

Our mobile user acquisition service offers various targeting methods to deliver effective programmatic app ads, including:

Demographic

Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.

Category

Category targeting is the process of targeting audiences based on their interests, as determined by the types of apps, websites and pages they visit.

Device

Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.

Contextual / Keyword

Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.

Carrier & ISP

Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).

Retargeting / Sequential

Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.

Browser

Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.

Audience lookalike

Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.

In-market

In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.

Geo-targeting

Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.

Income

Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).

Supply type

The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.

Language

Language targeting is the process of targeting audiences based on their language preference.

Whitelist / Blacklist

Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.

Viewability threshold

Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.

APP INSTALL CAMPAIGN PHASES

1 - STRATEGIC PLANNING

Mobile app advertising begins with precision-targeted strategic planning. Our expert media strategists develop a custom advertising blueprint that surgically targets your ideal user demographics across multiple digital platforms. We design compelling, conversion-driven advertisements guaranteed to capture user attention and drive high-quality app installations.

 

2- BIDDING & NEGOTIATING

Our team identifies and secures optimal media channels, leveraging sophisticated negotiation techniques to maximize inventory value. We strategically interface with premium mobile ad networks, ensuring cost-effective and performance-driven media placements.

3- Campaign management

We implement advanced tracking infrastructure by integrating mobile attribution platforms like Kochava, Appsflyer, and Google Firebase. Comprehensive pixel deployment enables precise data collection. Our pre-launch testing guarantees seamless tracking accuracy before full-scale campaign activation.

 

4- PERFORMANCE ANALYTICS

Through programmatic technologies, we provide real-time campaign data. Our analytics suite delivers granular insights across critical metrics: click-through rates, viewability, reach, impressions, conversion rates, downloads, subscriptions, and in-app purchase performance.

5- REFINING THE PLAN

We continuously refine user acquisition strategies. Our machine learning algorithms dynamically adjust targeting, optimize engagement patterns, and drive sustained user growth. Deep-link technologies ensure precision traffic routing, maximizing user retention and lifetime value.

WHAT OUR CLIENTS SAY

We set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across premium publishers and the number of engagements and clicks associated with those impressions. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t
Head of Growth Marketing London Based App Store Optimisation Agency
Using native and video advertising they returned a ROAS of 2.8x and generated brand lift at the same time. Their innovative solutions helped drive sales through formats we hadn't previously been using thus providing increment sales
Ben Street
Ben StreetShore Projects
Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us. Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialise those.
Hawk
HawkPipar TBWA
Advant delivered much more than we were expecting in some cases and over delivered above targets! They hear our needs and try to understand them, which is an important thing. They give us ongoing live reporting which we can share with clients.
Christina S.Full Service Greek Agency Owner
We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets. Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with.
Richard Bloch
Richard BlochPokerstars
“After winning a competitive tender, the Advant Technology’s team really went the extra mile to make sure that the campaign they created was spot on. Because they are such a great listeners, they understood exactly what I was trying to achieve and I can’t praise their creativity highly enough. The campaign they run for us during the pandemic brought amazing results and hugely exceeded our expectations. I would recommend them wholeheartedly as a company which provides just the right balance of professionalism, creativity and customer service.”
Dorota Wojciechowska​
Dorota Wojciechowska​Head of Marketing, Polish Tourism Organisation​
"Advant Technology continues to be our programmatic advertising partner of choice because of the results they deliver. I don’t know another agency that can deliver 98% audible and viewable on completion and with a CTR of 8.6%. "
Michael Bonfils
Michael BonfilsCEO, SEM International
The quality ROI that we have achieved from our advertising campaign with Advant Technology demonstrates the high level of understanding and expertise that they have. The team at Advant were professional and helpful from the start, and were focused on getting us the best results possible. Their ability to spot opportunities and suggest small tweaks throughout our campaign was great as it meant that we could react where necessary to maximise results.
Campbell McLeish
Campbell McLeish Sales & Marketing Manager, Nolan Business Solutions
"If you're looking for the best advertising agency to increase ecommerce sales, look no further than Advant Technology. We worked with them to maximise sales during Covid-19 and are over the moon with the results!"
Dan M.
Dan M.CEO, Plastock.co.uk
Advant Technology Ltd is 100% reliable; we are very pleased with their work. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions. The are experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner.
Edina Jobbagy
Edina JobbagyNotus Media
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5/5
Facebook Logo
5/5
Trustpilot Logo
5/5
Glassdoor Logo
5/5
Clutch Logo
5/5

OUR CLIENTS

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Frequently Asked Questions Mobile App Marketing

Advertising costs can vary depending on several factors, including the type of campaign and the targeting options. However, programmatic user acquisition advertising generally is more cost-effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC, CPA, cost per install or cost per download.

Our paid marketing services generally span the following:

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia

APAC

Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

+ others

There are many benefits of using a mobile specialist digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective marketing campaigns. They can also help you reach a wider audience with your app marketing efforts. Additionally, the best mobile app marketing agency can provide you with valuable insights and feedback about your user acquisition efforts.

Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in an effort to drive relevant traffic to an app store and convert new users. The new users who download an app via this journey are known in the industry as ‘paid installs. The most effective paid user acquisition strategies are based on a deep understanding of mobile user behaviour, along with rigorous testing and iteration. At its best, paid user acquisition is a highly efficient way to grow an active user base for a mobile app. However, designing and executing a successful paid UA campaign requires expertise and experience. As a result, many app developers choose to work with a specialized agency that offers UA services. By partnering with a UA agency, developers can focus on building great products while entrusting the user acquisition process to experts.

User acquisition can be a tough nut to crack for businesses. With so much competition, it’s essential to have a strategy that is data-driven and can find trends and patterns that work. Cut out the guesswork with a user acquisition agency that will help you boost app discovery and convince users to install your app. The process of optimization is an essential component of success when it comes to user acquisition. Finding the means to increase your app’s visibility while also providing users with a compelling reason to install it are key ingredients in the recipe for success. Let a user acquisition agency help you take your business to the next level.

In a rapidly evolving digital landscape, it is more important than ever for businesses to have a user acquisition strategy for their mobile app. With billions of active users globally, the potential reach is massive. However, standing out in such a crowded marketplace is no easy feat. That’s where mobile app marketing comes in. Working with an experienced agency can help you to identify your target audience, craft effective messaging, and choose the right channels for promotion.

No. But we can recommend specialists who offer app store optimization. Advant Technology only works with paid mobile app marketing.

Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.

Beauty
Business
Communication
Dating
Education
Entertainment
Health & Fitness
Lifestyle
Maps & navigation
Medical
E-Commerce & Shopping
Travel & Local

Yes, we can integrate with your app attribution platform. Typically we work with Kochava, Appsflyer, Adjust, Firebase & Branch.

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