USER ACQUISITION APP MARKETING

User Acquisition App Marketing Agency
Quality Growth Specialists

Founded in 2014, we’re a programmatic app marketing agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to user acquisition marketing because every mobile app sector has different needs.

Our paid media team develops app marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Mobile app advertising can be a real asset to any company's marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy.

We're a world-class programmatic marketing agency that can generate more sales and growth for your app. Our team is dedicated to helping your business grow.

364+Campaigns
$17M Media Spent
61 Countries

The best mobile app marketing agency could be the key to transforming your business.

Mobile Marketing Agency

If you’re looking to reach your mobile app business growth goals faster, an¬†effective user acquisition marketing strategy could be¬†critical.¬†

You need to create ads that pack a punch and focus on¬†maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content tailored to your¬†target buyer persona¬†and drives the actions you’re looking for, whether that’s installs, downloads, IAP in-app purchases or subscriptions.¬†

Advant Technology has its own¬†in-house full-time, dedicated paid media team;¬†however, if you’re looking for App Store Optimisation, you’ll need to look elsewhere. We just do paid user acquisition.¬†

We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class mobile agency uses a unique proprietary approach to mobile user acquisition campaigns setup and optimization. We don’t rely on pre-set rules or optimization methodologies that have been used time and time again. Instead, we use a bespoke consultative approach for each and every one of our clients.

Our team will also work with you to create engaging ad content relevant to your target audience. 

We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH. (INTERNAL LINKS)

User Acquisition Marketing Services

We are committed to¬†empowering our clients¬†with the most innovative and¬†sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.

Audience Definition 

Advant Technology is a paid user acquisition advertising agency that takes a data-first approach. By analyzing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey. 

 

CAMPAIGN AUDIENCE TARGETING

Our global app marketing agency uses a unified mobile audience strategy; we translate the insight into mobile app targeting by identifying relevant opportunities within each platform that we know drive user acquisition at scale. The principal paid user acquisition platforms we utilize are Meta Ads (Facebook & Instagram), Google Ads, Universal App Campaigns, YouTube and paid search/PPC, TikTok, Twitter, Apple Search Ads and mobile DSPs such as Google DV360. We can use your existing first-party customer data or work with third-party DMPs such as LiveRamp, Bombora, Oracle, etc. Our optimization team leans heavily on platform DSP algorithms, machine learning and custom bidding to lower costs and increase results.

Our mobile user acquisition advertising service uses a proprietary approach to target audiences, and we have at our disposal several targeting methods to deliver programmatic app ads, including but not limited to:

Demographic

Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.

Category

Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.

Device

Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.

Contextual / Keyword

Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.

Carrier & ISP

Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).

Retargeting / Sequential

Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.

Browser

Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.

Audience lookalike

Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.

In-market

In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.

Geo-targeting

Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.

Income

Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).

Supply type

The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.

Language

Language targeting is the process of targeting audiences based on their language preference.

Whitelist / Blacklist

Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.

Viewability threshold

Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.

CAMPAIGN PROCESS‚Äč

1 - Campaign Planning and Strategy

Planning & mobile strategy is the first step in the app advertising media buying process. This is where our mobile media buyers will develop a well-thought-out bespoke advertising media plan. The media plan will address your target audience across different media publishers to maximize return on investment against your marketing objectives. Killer, thumb-stopping Ads should be developed that will convert high-quality users.

2- Bidding and negotiating

The second step is bidding and negotiating. Our media buying agency creates a plan and selects channels/media, negotiates rates with mobile ad networks and then secures the mobile inventory. 

3- Campaign Management

Before going live, we deploy pixels to begin data collection or integrate with your mobile attribution platforms such as Kochava, Appsflyer or Google Firebase. A small paid test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.

4- Measuring Sales & Results

The fourth step is measuring results, which is key to any successful mobile app media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, downloads, subscriptions, and in-app purchases. Insights are available via our in-house data-rich analytics suite. 

5- Refining the plan

The fifth step is refining the user acquisition plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning to drive further growth and increase your monthly average users. We analyze results to look at loyalty & retention. Deep links are used to direct traffic to the perfect destination. 

REAL-TIME ANALYTICS & REPORTING

The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

Mobile App Marketing Set Up

  • Project Initiation – Audience development, KPI & Goals
  • Pinterest Channel Creation
  • Google Ads Ad platform set up, including logins where applicable¬†
  • Consultation on landing pages¬†
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

Mobile App Marketing On-Going Management

  • Account Management
  • Weekly/Bi-weekly catch-up & optimization calls
  • Creative consulting based on the test results & learnings
  • Bid optimization/Audience optimization/Whitelist optimization
  • Ads review/pause/refresh/new to test
  • Pinterest Ads rotation
  • Budget optimization between strategies
  • Placement and creative optimization
  • Frequency optimization
  • Monitoring & refreshing audiences if required

WHAT OUR CLIENTS SAY

Google Logo
5/5
Facebook Logo
5/5
5/5
Glassdoor Logo
5/5
5/5

OUR CLIENTS

What Makes You Different to other Mobile App Marketing Agencies?

Profit-Driven Approach 

The most successful app companies take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this profit-driven approach can companies hope to achieve long-term success.

Customer Service Teams 

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done. 

Independent & Agile Pinterest Marketing Services

Unlike some of the world’s¬†largest advertising agencies,¬†Advant¬†Technology¬†is¬†independent, nimble and proactive in meeting¬†your needs. We can scale our resources up or down depending on what will¬†best serve you.

Our¬†proven processes¬†give us the foundation we need to be¬†successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Approach to Mobile User Acquisition 

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and creative. To that end, we continuously hypothesize, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Mobile Apps Ongoing Optimisation РPartner In Success 

As an¬†extension of our client’s teams, we work together to drive great results, achieve business objectives, and strategize for future business success. In this regard, we are different to other mobile app marketing companies. We pride ourselves on being a¬†trusted partner¬†to secure online advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can¬†deeply understand their unique needs and challenges.

This allows us to take a¬†tailored, consultative approach¬†to our services to deliver the best possible outcomes. We are committed to helping our clients succeed in their paid user acquisition strategies; we look for long-term relationships, not short-term projects. Drop us a line to see if you’re mobile app is a good fit for our marketing agency.¬†

 

LET'S TALK ABOUT RESULTS

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YOUR CONVERSIONS AND ROI

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Frequently Asked Questions Mobile App Marketing

Advertising costs can vary depending on several factors, including the type of campaign and the targeting options. However, programmatic user acquisition advertising generally is more cost-effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC, CPA, cost per install or cost per download.

Our paid marketing services generally span the following:

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia

APAC

Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

+ others

 

There are many benefits of using a mobile specialist digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective marketing campaigns. They can also help you reach a wider audience with your app marketing efforts. Additionally, the best mobile app marketing agency can provide you with valuable insights and feedback about your user acquisition efforts.

Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in an effort to drive relevant traffic to an app store and convert new users. The new users who download an app via this journey are known in the industry as ‘paid installs. The most effective paid user acquisition strategies are based on a deep understanding of mobile user behaviour, along with rigorous testing and iteration. At its best, paid user acquisition is a highly efficient way to grow an active user base for a mobile app. However, designing and executing a successful paid UA campaign requires expertise and experience. As a result, many app developers choose to work with a specialized agency that offers UA services. By partnering with a UA agency, developers can focus on building great products while entrusting the user acquisition process to experts.

User acquisition can be a tough nut to crack for businesses. With so much competition, it’s essential to have a strategy that is data-driven and can find trends and patterns that work. Cut out the guesswork with a user acquisition agency that will help you boost app discovery and convince users to install your app. The process of optimization is an essential component of success when it comes to user acquisition. Finding the means to increase your app’s visibility while also providing users with a compelling reason to install it are key ingredients in the recipe for success. Let a user acquisition agency help you take your business to the next level.

In a rapidly evolving digital landscape, it is more important than ever for businesses to have a user acquisition strategy for their mobile app. With billions of active users globally, the potential reach is massive. However, standing out in such a crowded marketplace is no easy feat. That’s where mobile app marketing comes in. Working with an experienced agency can help you to identify your target audience, craft effective messaging, and choose the right channels for promotion.

No. But we can recommend specialists who offer app store optimization. Advant Technology only works with paid mobile app marketing.

Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.

Beauty
Business
Communication
Dating
Education
Entertainment
Health & Fitness
Lifestyle
Maps & navigation
Medical
E-Commerce & Shopping
Travel & Local

Yes, we can integrate with your app attribution platform. Typically we work with Kochava, Appsflyer, Adjust, Firebase & Branch.

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