Frequently Asked Questions

Advant Technology is an international media buying and planning agency specialising in programmatic advertising.

We look to form long term mutually beneficial working relationships with our partners.

Advant Technology has always been committed to providing excellent value for money while delivering high-quality performance.

We work on some of the biggest advertising campaigns globally, and we’re always looking for great partners. We hope you find our FAQ useful but if there is anything else you want to know, reach out and we’d be happy to answer your questions.

If you’re looking for an international programmatic media agency to help plan, buy, execute and report on display, video, audio or native campaigns we’d love to help.

Does Advant Technology work with both advertisers and agencies?

We partner with advertisers directly or via many types of agencies including:

  1. SEO
  2. Creative
  3. Traditional Media Buying agencies / Offline Media Agencies
  4. PPC agencies
  5. Social media agencies
  6. PR agencies
  7. Full-service agencies
  8. Branding
  9. Influencer
  10. We even partner with other programmatic agencies
Who does Advant Technology run campaigns for?

Advant Technology has run campaigns for the likes of:

 

B2C

Destination Canada

Tunisia Tourism

Diadora

Cyprus Tourism Organisation

Alpari/ FXTM

Aegan Airlines

B2B

Canon

Nolan Business Solutions

NTT Ltd

What is Advant Technology's minimum spend?

We don’t have a minimum spend per see but our advertiser and agency partners tend to run campaign budgets between $5000 a month per brand to $5,000,000.

It varies from brand to brand and category to category and whether the campaign is brand or performance.

What are your prices?

Since our services differ depending on the needs of each client, it is difficult to give an overall price range. You can receive a quote with one of our strategists by telling us about your goals and objectives for programmatic advertising.

What countries/regions/markets does Advant Technology operate in?

Advant Technology has run programmatic advertising campaigns in over 60 countries.

 

Our main focus is

 

Europe

  1. UK
  2. Greece
  3. Hungary
  4. Russia
  5. Germany
  6. France
  7. Spain
  8. Italy
  9. Scandinavia
  10. Poland
  11. +others

 

Americas

  1. USA
  2. Canada
  3. Brazil
  4. Mexico
  5. Chile
  6. Columbia
  7. Argentina
  8. Peru
  9. Bolivia
  10. Uruguay
  11. +others

 

Asia + Middle East

  1. Singapore
  2. Thailand
  3. Vietnam
  4. China
  5. India
  6. Japan
  7. Turkey
  8. Israel
  9. Sri Lanka
  10. Malaysia

 

Africa

  1. South Africa
  2. Nigeria
  3. Tunisia
  4. Egypt
  5. Morocco
  6. + others
What industries does Advant Technology service?

We service both B2B and B2C industries.

Do you offer an account based marketing (ABM) approach?

Yes, we can offer ABM marketing for B2B campaigns, we have extensive experience in planning ABM based campaigns designed to reach a small group of strategic accounts and niche industries.

Can Advant Technology run mobile app campaigns?

Yes, some of our campaigns are mobile app only.

What agency pricing models does Advant Technology offer?

We offer a number of pricing models depending on the scope of the project, the audience and the channel. Pricing models generally include:

 

Percentage of media budget / Agency fee

 

Hourly / Day rate

 

Hybrid of percentage of media budget + hourly rate

 

Hybrid of fee + percentage of sales generated from paid media managed by Advant Technology

 

CPV – Cost-per-view

 

CPCV – Cost-per-completed-view

 

CPC – Cost-per-click

 

CPE – Cost-per-Engagement

 

CPI – Cost-per-install

 

Fixed CPM Cost-per-mille

Do you offer attribution modelling?

Advant Technology is experienced at implementing attribution modelling across its campaigns. We use floodlights to tag media across campaigns and ensure we have a full line of sight across impressions and clicks leading to your landing page.

Does your agency offer programmatic audits?

Yes, we offer a complete audit of your existing campaign structure and programmatic advertising technology (adtech, ad-tech) stack. Audits will undergo the following checks:

 

  • Demand-side platform (DSP) agreements
  • Billing & transparency
  • Data usage audit
  • Data cost
  • Optimisation opportunities
  • Domain/URL analysis
  • Time/Data analysis
  • Geo-targeting analysis
  • Strategy
  • Reporting
  • Creative
  • Campaign structure
  • Channel usage
  • Supply chain
  • Media inventory performance
  • Scope of work review
  • Roles & responsibilities
  • Viewability goals
  • Attribution
  • Invalid traffic
  • Brand safety
Can you audit our existing agency?

Yes, assuming we are given proper access we can audit your existing agency. Audits will undergo the following checks:

 

  • Demand-side platform (DSP) agreements
  • Billing & transparency
  • Data usage audit
  • Data cost
  • Optimisation opportunities
  • Domain/URL analysis
  • Time/Data analysis
  • Geo-targeting analysis
  • Strategy
  • Reporting
  • Creative
  • Campaign structure
  • Channel usage
  • Supply chain
  • Media inventory performance
  • Scope of work review
  • Roles & responsibilities
  • Viewability goals
  • Attribution
  • Invalid traffic
  • Brand safety
Do you offer brand uplift surveys?

Yes. We can work with 3rd parties who can implement surveys to understand the impact of our campaigns on brand metrics such as:

 

  • Awareness
  • Top of mind awareness
  • Consideration
  • Purchase intent
  • Likelihood to recommend
  • Brand affinity/brand equity
  • Perception of product / brand attributes
  • Positive and negative word of mouth & social voice
  • We can also facilitate 360° studies with a combination of our content and 3rd party research. As part of the study we ensure that we capture pre-campaign data along with post campaign data so the impact on brand metrics can be measured.
  • The agency has a client who wants to work with you on a performance-based campaign. What does this mean?
What is Advant Technology's approach to campaigns?

Advant Technology’s campaign planning involves extensive research into each brand, existing media mix and competitor activity in order to propose a truly unique integrated plan of action. We work with you to define measurable goals (increased sales, for example) and then devise a unique, integrated approach to deliver those goals.

Do you offer a media buying service?

Yes, we have developed a proprietary technique that allows us to purchase the specific ad space that is most relevant for your brand via programmatic. Should you wish to work with publishers directly through manual insertion orders. We can buy ads on websites and apps, which allows our customers to achieve growth across multiple channels resulting in a well-rounded ROI.

Will you be my outsourced marketing team?

Advant Technology only offers the most efficient digital advertising solutions in addition to world-class consulting, managing and executing on these campaigns. Our clients are free to implement any other marketing initiatives they feel are relevant for their business. This way, our clients can receive the best of both worlds: world-class consulting, campaign management and execution in addition to the freedom and flexibility that comes with any outsourced agency.

Who are Advant Technology's competitors?

Every agency that provides programmatic services. We have our own unique approach that sets us apart from other digital agencies however, there are hundreds of other agencies that provide programmatic services.

Can you work with my business model?

We have worked across many industries but if your target audience is so niche that no one knows about it and we cannot find a way to target them via the existing use of data available to us, there is a chance we may not be able to help you. We only work with campaigns in where we are confident we will deliver excellent results.

How do I know you are not like other agencies?

We feel that the most valuable part of our services is the transparency. We will always offer every client a detailed monthly report which allows you to see exactly what we are doing, why we are doing it and how much it is costing you in addition to any recommendations for future campaigns.

Will your reports be easier to understand?

We hope so! Our reporting has been developed specifically with managers and marketers in mind. All reports are generated by software and can be accessed, filtered and exported however you like within seconds. After your campaign is completed, you will receive a detailed monthly report where we break down every detail about your specific campaigns including the number of clicks, cost-per-click (CPC), etc.

We also provide detailed insight and recommendations that accompany these reports.

Am I tied into a long term contract?

You will not be tied into long term contracts. We manage one-off campaigns as well

How do you measure the ROI of my campaigns?

The metrics we set out to track at the start of the campaign can be used to calculate your return on investment (ROI).

 

If you’re an e-commerce company, calculating your return on investment is simple: divide your advertising spend against your revenue to calculate your ROI.

 

If you not selling anything directly on your site we can look at the number of leads generated and later attribute sales from those leads to track the ROI.

 

For organisations that do not sell e.g. charities or governments, we can look at brand uplift. By tracking changes in brand awareness and reputation over time, it’s possible to see whether your adverts are having an impact on perception of your brand.

 

If you need any help calculating the ROI for your campaigns then we can be contacted at any point during or after the campaign is complete. This will allow our team to assist you with tracking results

No matter where you are in the world at Advant Technology we’re constantly looking for the best advertising talent to join our tribe! Check out our careers page here.

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