Display/rich media
advertising

One of the most favourable and widely used types of online advertising, display advertising comes in a variety of formats  including banners, images, videos and rich media. 

The visual assets are distributed across specific websites, apps or social media platforms. 

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What is display advertising? 

Distributed across the web through a demand side platform such as Google DV360, the targeting for display ads is incredibly versatile. They can come in a variety of different formats including: 

  • Banner ads
  • Interstitial ads
  • Rich media ads

Speak to our sales team about your requirements, and we’ll help you find the perfect solution.

 

What are the benefits of display advertising?
  • Visually appealing and attention-grabbing 
  • Allows for effective targeting and retargeting
  • Increases brand awareness and visibility 
  • Great for maximising the number of impressions/reach
  • Easy to track, monitor and optimise
banner ads

Banner ads are image-based ads that appear at the top, bottom or sides of a publisher website. They come in various sizes and shapes. The horizontal ones are leaderboards, while vertical banners are called skyscrapers. 

INTERSTITIAL ADS 

These are the full-screen ads that pop up on a website or app interface before a user reaches the page they were intending to visit. Due to their high impact and visibility, they tend to achieve a high click-through rate.

rich media ads

What makes rich media ads different to static banner ads is that they include advanced features such as audio, video or interactive CTA buttons. The format is designed to encourage users to interact and engage with the content. 

What we offer

Our team has been working with brands all across the globe to deliver successful display ad campaigns. To ensure we get your ads in front of the right audience at the right time, we utilise a variety of targeting solutions including: 

  • Audience-based targeting
  • Contextual targeting
  • Keyword targeting
  • Domain targeting 
  • Retargeting
  • Whitelist/Blacklist

Throughout the campaign, we monitor and analyse the performance to ensure we optimise the campaign, providing our clients with the best possible ROI.

We’ve been running display ad campaigns for a mixture of b2c brands such as VISAAlpari and Visit Cyprus as well as b2b brands including NTT Ltd and Medtronic. Read more about our planning and strategy processes here.

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Frequently Asked Questions about Display Advertising

Display advertising is a form of online advertising that involves the display of banner ads on websites.

Display advertising is often used to generate brand awareness and sales, and it is frequently used in conjunction with other marketing campaigns. 

In recent years, programmatic advertising has become increasingly popular among businesses.

This type of display advertising uses algorithms to automatically place ads on websites, based on factors such as the user’s location, demographics, and browsing history. Programmatic advertising can be effective in reaching potential customers who are most likely to be interested in the products or services being advertised. It’s a powerful marketing tool that can be used to reach a large audiences with relatively little effort.

Display advertising is a form of paid online advertising that uses text, images, or videos to encourage site visitors to visit a landing page and take the desired action. This type of advertising is mostly bought via a demand side platform (DSP). It is an effective way to reach consumers who are interested in your product or service. Display advertising is a great way to increase brand awareness and generate leads.

Display advertising can be used to target specific audiences based on their interests, demographics, or location. When creating a display ad campaign, businesses should consider their goals and objectives. They should also create compelling ads that are relevant to their target audience. Display advertising is a powerful tool that can help businesses reach their goals.

When used effectively, display advertising can be a great way to increase brand awareness, generate leads, and drive sales.

One example we can give is the Google Display Network. On the Google Display Network, display campaigns provide aesthetically appealing adverts. The Google Display Network allows you to target consumers when they are browsing millions of websites, applications, and other Google-owned assets (such as YouTube and Gmail).

We can list the benefits of display advertising as the following:

  • Visually appealing and attention-grabbing
  • Allows for effective targeting and retargeting
  • Increases brand awareness and visibility
  • Great for maximising the number of impressions/reach

Easy to track, monitor and optimise

No, facebook ads are generally considered to be native ads that can include text, image or videos.

Display advertising enables eye-catching messages, as well as images, video, and your company’s logo, to stand out and draw attention. They make your target audience aware of your brand.

Looking for an advertising agency to boost your digital advertising campaigns?

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At Advant Technology, we help you to increase your number of app installs even in the most competitive keywords and areas, with the power of programmatic advertising

If you’d like to learn more about our services, talk to us today! 

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