We’re an agency that takes a targeted, audience-first approach
to integrated marketing.
We start by understanding who the client’s target audiences are so they can be reached in impactful ways across all media mix disciplines which will lead us towards more strategic creative messaging and media planning strategies together driving business outcomes for our clients’.
PROGRAMMATIC MEDIA BUYING PROCESS
We are committed to empowering our clients with the most innovative and sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.
We take this approach by taking advantage of not only any given media type’s (display, video & native) available inventory but also its cost efficiencies which allow us to provide you greater transparency on how often messages will appear throughout different ad platforms.
The best programmatic advertising companies could be the key to transforming your business.
In the digital age, a strong display advertising strategy is one of the most important channels alongside search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers. A specialist programmatic display agency could be your best chance of staying ahead of the curve.
WE GET YOUR ADS TO WHERE
YOUR AUDIENCE IS MOST LIKELY TO CONVERT
If you’re looking to reach your growth goals faster, an effective display advertising strategy is key. You need to create ads that really pack a punch; you need to focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content that’s tailored to your target buyer persona and which drives the actions you’re looking for.
Advant Technology’s in-house full-time, dedicated paid media team knows how to research the best keywords, find the best sites and apps and understand the most relevant data to use to better understand where your target audience is present. With world-class creatives and a unique proprietary approach to campaign setup and optimisation, you’re in great hands.
We can help you succeed by simultaneously managing multiple advertising channels, programmatic display, video, native, audio, CTV, search, social and DOOH.
CAMPAIGN AUDIENCE TARGETING
With a unified audience strategy in place, we then translate the insight into media targeting by identifying relevant opportunities that exist within each platform, such as Google DV360, Facebook/Meta or Google Ads Google Display Network. Our paid media agency partners with third-party data providers (Data Management Platforms, DMPs such as LiveRamp, Bombora and Oracle etc) to tap into rich segments of information across social networks and programmatic markets so you can make smarter decisions about your programmatic ad spend! Our programmatic agency campaign team lean into the DSP platform algorithms to lower programmatic advertising costs and increase efficiency.
Our agency uses a proprietary approach to target audiences and has at our disposal a number of targeting methods to deliver programmatic ads.
Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.
Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.
Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.
Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.
Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).
Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.
Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.
Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.
In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.
Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.
Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).
The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.
Language targeting is the process of targeting audiences based on their language preference.
Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.
Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.
CAMPAIGN PROCESS
1 - Planning and strategising
The first step in the media buying process is planning and strategising. This is where the buyer develops a media plan for the client, outlining what they are looking to achieve. The media plan should address the target audience across different media outlets to maxmise return on investment against the marketing objectives.
2- Bidding and negotiating
The second step is bidding and negotiating. The media buying agency puts together a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.
It might involve applying special discounts for larger ad spend. It can also include looking at the technical specifications of ad space, such as page layout if the ad placement is print or file size if the creative needs to be delivered digitally.
Today most buying of media is done digitally, so the bidding is done in a live auction in real-time against other advertisers, called real-time bidding in programmatic advertising.
3- Executing the campaign
The third step is to execute the campaign. Where an ad creative is either provided to the publisher or the ad is purchased through technology if it is a digital media buy, which is the case in programmatic media buys.
The buyer needs to ensure that ads are being seen by target customers and that tracking is in place to monitor how effective the campaign is.
4- Measuring results
The fourth step is measuring results, which is key to any successful media buying campaign. From a digital perspective, the buyer needs to look at things like click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales closed due to the advertising. This information can then be used to adjust the campaign for future buys.
5- Refining the plan
The fifth step is refining the plan, where necessary. If results from a particular media buy are not as good as expected, the buyer needs to go back to the drawing board and tweak the plan accordingly. This might involve changing the target audience, altering the creative or switching to a different media type.
What’s included in our programmatic agency set-up?
What’s included in our agency's ongoing management?
ANALYTICS & REPORTING DASHBOARD OPTIMISATION
The most important aspect of real-time reporting for Advant is how those reports are leveraged for optimization purposes. This level of reporting allows us to rapidly shift dollars from one channel to another. These shifts in strategy and budget are enabled by our media strategists who work across all channels for a given client. This focus on media agility and cohesive optimization gives Advant a unique stance in a marketplace filled with over-siloed agencies.
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
Conversion rate 150% above forecast
7000% Search Lift and 30.7% increase in engagement
83% viewability and 10,800,000 impressions
Profit-Driven Approach
In today’s business world, the most successful companies are those that take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success. Traditional KPIs alone will not lead to the desired results. Instead, a combination of technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven Approach can companies hope to achieve long-term success.
Advant Technology provides a suite of world-class services that enhances all digital marketing efforts. Our account directors are high-level, business-savvy marketers who have the boardroom presence and problem-solving skills to get the job done.
In addition, our digital intelligence team includes analytics experts who ensure that clients use accurate data that tells the correct story. With Advant Technology on your side, you can be confident that your digital marketing efforts are in good hands.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent and is, therefore nimble and proactive in meeting the needs of our clients. We have the ability to scale our resources up or down, depending on what will best serve our clients.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will benefit our clients. At the end of the day, we always put our clients’ needs first!
If you’re looking for a performance-focused partner, Advant Technology will work with you to develop high-performing ad campaigns that reach your target audience across all channels.
At Advant, we believe that the best campaigns are a mix of technology and human intuition. We use data to glean insights and drive strategy, but we also believe that expert human marketers are essential to creating compelling messages, content, and creative. To that end, we continuously hypothesize, test, and repeat based on the results.
Our goal is to find the sweet spot where technology and human intuition intersect to create optimal campaigns. By leaning on both elements, we can create more effective campaigns that drive better results.
As an extension of our clients’ teams, we work together to drive great results, achieve business objectives, and strategize for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on and who helps them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we are able to gain a deep understanding of their unique needs and challenges.
This allows us to take a consultative tailored approach to our services, to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater successes in the future.
Paid Media Best Practices to Ensure The Best Results
Clear KPIs and goals set out at the beginning of the campaign.
Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.
Clear definition of audience targeting groups with a deep understanding of who you are addressing
Complete tracking allows for optimisation from start to finish using well-structured campaign variables
Dynamic budgets allow for flexibility in the media budgets minimising commitments
Dashboards that provide data in a clear and comprehensive way
A budget allowance % that allows you to test and learn
Data led approach at every level from planning to strategy to execution and learning
Automate simple tasks that will lower costs and increase KPIs
Smart bidding use AI where possible to gain a competitive advantage
Use surveys to measure brand uplift where possible and feed findings back into the program
Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success
TO SKYROCKET
YOUR CONVERSIONS AND ROI
CONTACT US
Schedule your free paid media review
Programmatic advertising is the automated buying or selling of online advertising placements. Automating transactions with the use of data is an efficient and effective way to make those decisions.
We work with blacklists and partner with IAS, MOAT and DoubleVerify. We can also apply negative keywords to ensure your ads don’t appear against the wrong kind of content.
Display advertising is a type of online advertising that comes in many forms, including banner ads, rich media ads, video ads, and more.
There are many benefits to using display advertising, including the ability to reach a wide audience, increased brand awareness, and improved engagement.
Programmatic advertising costs can vary depending on a number of factors, including the type of campaign, the targeting options, and the platforms you use. However, in general, programmatic advertising is more cost-effective than traditional advertising methods. Programmatic advertising is bought normally on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you should invest should be decided on based on your goals, your business and your audience.
North America
United States/US & Canada
Western Europe
United Kingdom UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil , Chile , Colombia , Mexico
Yes, we can design and build as well as create ad copy for your marketing campaigns including dynamic creatives.
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