2. Campaign set up
Setting up a programmatic campaign is not for the faint-hearted.
The DSPs we use are designed for professionals, like us, with experience and extensive training.
The correct implementation of tags, audience collection, usage, troubleshooting PMPs, optimisation across hundreds of thousands of data points is just the basics!
That’s why we use a best practice approach to our campaigns to ensure maximum efficiency in spend.
Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.
Allows for optimisation from start to finish using well-structured campaign variables
Dashboards that provide data in a clear and comprehensive way
A budget allowance % that allows you to test and learn
Automate simple tasks that will lower costs and increase KPIs
Use surveys to measure brand uplift where possible and feed findings back into the program
Clear KPIs and goals set out at the beginning of the campaign
Clear definition or audience targeting groups with a deep understanding of who you are addressing
Allow for flexibility in the media budgets minimising commitments
Data led approach at every level from planning to strategy to execution and learning
Use AI where possible to gain a competitive advantage
Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success.