PPC ADVERTISING

B2C Paid Search Advertising Agency
Demand Gen Specialists

Founded in 2014, we’re a B2C PPC ads agency that takes a targeted, audience-first approach to integrated marketing.

Is your goal to reach B2B audiences for your SaaS/IT/Technology product in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led B2B media buying. However, there is no one-size fits all approach to PPC advertising because every B2B industry & customer has different needs.

Our media team develops PPC marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Google Ads advertising can be a game-changer for your B2C marketing strategy. But if your campaigns aren’t delivering the sales and conversions you need, it may be time for a new approach.

We are a world-class programmatic marketing agency specializing in B2C PPC advertising that drives real results. Our expert team is dedicated to growing your business through high-performing ad campaigns.

364+Campaigns
$17M Media Spent
61 Countries

The best programmatic advertising agencies  can help scale your business by reaching the right customers at the right time. 

B2C PPC Agency

If you’re looking to scale your business and increase sales, an effective PPC marketing strategy is essential. Our expertise in Google Ads, social media advertising, and programmatic display ensures your brand reaches high-intent consumers.

Compelling ad creatives, data-driven audience targeting, and optimized bidding strategies are the foundation of success. That’s where our PPC professionals come in. We craft high-converting ad campaigns that resonate with your target audience and maximize ROI.

Advant Technology, a global PPC agency, has an in-house team dedicated to B2C paid media success.

Data-Driven Keyword & Audience Targeting

As B2C PPC experts, we understand the importance of selecting the right keywords and audience segments for maximum conversion. We conduct deep market research to identify high-value keywords and optimize campaigns to drive e-commerce sales, lead generation, and customer acquisition.

Our agency specializes in outperforming legacy PPC strategies through a proprietary optimization approach across Google Search Ads, Google Shopping, Display Network, and social media platforms.

We manage multiple B2C advertising channels simultaneously, including:

For nearly a decade, we’ve helped B2C brands expand their digital reach with innovative, data-driven PPC campaigns that drive real sales.

Advant Technology uses a data-first approach to PPC campaign management. By analyzing existing customer data, conducting consumer behavior research, and leveraging keyword insights, we create hyper-targeted campaigns that outperform the competition.

This ensures that our PPC efforts align with the customer journey, delivering higher conversion rates and stronger return on ad spend (ROAS)

 

5 Step Paid Search Campaign Process

1 - Planning and Strategy

We begin with in-depth audience research and media planning to maximize ad efficiency. Our team develops a comprehensive PPC media plan aligned with your business goals to drive measurable results.

2- PPC Bidding & Setup

Execution involves structuring campaigns, conducting keyword research, crafting ad copy, and optimizing bid strategies. We implement advanced targeting strategies, including broad match, phrase match, and exact match, while refining audience segments for precision targeting.

3- Campaign Management

Before launching, we deploy tracking pixels to collect data, integrate Google Ads with Google Analytics, and run test campaigns to ensure optimal performance. Our team works closely with Google account managers for seamless campaign execution.

4- Measuring Sales & Results

Google Ads and Microsoft Bing provide real-time insights into campaign performance. We offer full transparency into key PPC metrics, including CTR, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Our in-house analytics suite ensures instant access to campaign performance data.

5- Continuous Optimization

We leverage historical data to refine PPC campaigns, adjusting audience targeting, bidding strategies, and creative assets to improve efficiency and scale revenue.

REAL-TIME ANALYTICS & REPORTING

Real-time reporting is crucial for optimizing PPC campaigns. Our advanced data analysis allows us to shift budgets dynamically between channels, ensuring optimal ad spend efficiency.

  • Goals & KPIs defined 
  • Mapping available metrics & dimensions to goals & KPIs
  • Google Data Studio Dashboard design, setup & maintenance/update
  • EOC Reporting (pptx, screenshots, future recommendations)
Advant Technology Display Advertising Scaled 6

What's included in our PPC Agency Setup?

  • Project Initiation – Audience development, KPIs & goal setting
  • Google Ads account setup
  • Landing page consultation
  • Ad creative design & development
  • Ad platform invoicing setup
  • Tracking strategy & pixel implementation
  • Campaign structure setup & platform approval
  • Google Data Studio dashboard integration

What's Included in our PPC Agency - Ongoing Management

  • B2B Ads rotation
  • Account management with weekly/bi-weekly optimization calls
  • Creative consulting based on campaign insights
  • Bid, audience, and ad placement optimization
  • Ad review, refresh, and A/B testing
  • PPC budget reallocation between strategies
  • Audience refinement & retargeting

What Makes You Different to other PPC Marketing Agencies?

Profit-Driven Approach to PPC

Our strategy is centered on maximizing profitability by attracting high-intent buyers. We go beyond traditional KPIs, combining advanced analytics with machine learning to drive sustainable business growth.

Senior Customer Service Teams

Advant Technology provides world-class account management with experienced digital marketers who understand B2C business challenges and deliver real solutions.

Independent & Agile PPC Agency 

Unlike large, bureaucratic agencies, we are agile, independent, and proactive in our approach. We adapt strategies based on performance data and evolving consumer trends.

Data-Driven Keyword Research

We combine technology with human expertise to create compelling ad campaigns. Our iterative approach to A/B testing ensures continuous improvement and maximized ad performance.

Ongoing Optimization – Your Partner in Success

We work as an extension of your team, providing transparent insights, strategic recommendations, and expert guidance to help your business grow. Our tailored approach ensures your PPC campaigns are always optimized for success.

 

WHAT OUR CLIENTS SAY

Google Logo
5/5
Facebook Logo
5/5
Trustpilot Logo
5/5
Glassdoor Logo
5/5
Clutch Logo
5/5

OUR CLIENTS

Best Practices to Ensure The Best Results

Clear KPIs and goals set out at the beginning of the campaign.

Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.

Clear definition of audience targeting groups with a deep understanding of who you are addressing

Complete tracking allows for optimisation from start to finish using well-structured campaign variables

Dynamic budgets allow for flexibility in the media budgets minimising commitments 

Dashboards that provide data in a clear and comprehensive way

A budget allowance % that allows you to test and learn

Data led approach at every level from planning to strategy to execution and learning

Automate simple tasks that will lower costs and increase KPIs

Smart bidding use AI where possible to gain a competitive advantage 

Use surveys to measure brand uplift where possible and feed findings back into the program

Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success

Advant Logo

TO SKYROCKET
YOUR CONVERSIONS AND ROI

CONTACT US

Schedule your free media review

Frequently Asked Questions about Our PPC Advertising services

Google Ads offers a few different pricing models, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA).

We have varying models depending on the complexity of the setup required. Typically either a day rate or a % of media spends; the greater the spend, the lower our media fee as a percentage.

Our paid marketing services generally span the following:

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia

APAC

Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

+ others

There are many benefits of using a PPC Ads digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective PPC campaigns. The best PPC marketing agency can provide valuable insights through keyword research and feed this into the setup.

Yes, we do this via the Google Display network or our DSP, such as Google DV360.

Yes. We can set up brand lift/ search lift studies for your PPC campaigns. This will help you understand how effective your PPC campaigns are.

Unlike other PPC agencies, we can design, build, and create ad copy for your LinkedIn marketing campaigns, including dynamic native creatives.

Paid search is an excellent platform for businesses in a variety of industries, including:

AgriTech
Air Quality
Bioproduction
Clinical & Diagnostics
InstrumentsLab
AutomationLab
Data Management & Analysis
Aerospace
Manufacturing
Telecommunications
Energy
Engineering
Supply Chain
Agriculture Energy & Construction
Manufacturing & Supply Chain
Data Center
Product Development & QA
Robotics
Software Engineering
BioTech
Energy/Construction/Manufacturing
Media
Technology

As a professional PPC advertising agency, we will analyze your goals and industry before marketing, defining how long your PPC ad campaign should run. We generally aim for an always-on approach to lead generation with paid advertising instead of short-term projects.

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