B2B PPC Advertising Agency
Demand Gen Specialists

Founded in 2014, we’re a B2B PPC Ads agency that takes a targeted, audience-first approach to integrated marketing.

Is your goal to reach B2B audiences for your SaaS/IT/Technology product in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led B2B media buying. However, there is no one-size fits all approach to PPC advertising because every B2B industry & customer has different needs.

Our media team develops PPC marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Google Ads advertising can be a real asset to your B2B marketing strategy. But if you're not seeing the results that matter to your business, it might be time for a change in strategy.

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Our team is dedicated to helping your business grow.

$17M Media Spent
61 Countries

The best programmatic advertising companies could be the key to transforming your business.

B2B PPC Agency

If you’re looking to reach your growth goals faster, an¬†effective PPC marketing strategy could be¬†critical to success in driving high-quality leads.

Quality headlines & descriptions that pack a punch targeted to a well research audience will¬†help drive efficiency.¬†That’s where our media professionals come in. We’ll help you develop ad content tailored to your¬†target buyer persona¬†and drives the results you’re looking for.

Advant Technology, a leading global PPC agency, has its own in-house full-time, dedicated paid media team. 

As b2b PPC experts, we know how important it is to choose the right keywords for your campaigns. We research and analyze your B2B market to identify the most relevant, high-converting keywords that will drive leads and whitepaper downloads for your sales and marketing teams to follow up on. With our help, you can maximize your B2B PPC campaigns to generate more leads, convert more prospects, and close more deals.

Our world-class agency has the expertise and experience to get the most out of your ad spend. We repeatedly outperform incumbent agency PPC strategy setups. Our unique proprietary approach to structure and optimization across Search Ads and the Google Display Network is designed to maximize your ROI and help you meet your business goals.

Our B2B PPC agency can help you succeed by simultaneously managing multiple B2B advertising channels, including programmatic display, video, native, audio, CTV, Google Ads search, social and event digital out-of-home for geo-targeting your industry trade events. (INTERNAL LINKS)

Paid Advertising Marketing Services

We are committed to¬†empowering our clients¬†with the most innovative and¬†sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all digital channels without sacrificing quality or consistency.

Paid Search Audience Definition 

Advant Technology offers a data-first approach to B2B PPC campaign management. By analyzing existing audience data, conducting client stakeholder interviews, category research & in-depth keyword research, we create data-led target audiences. These serve as the basis for PPC campaign targeting that will outperform the search engine marketing landscape competition. This allows us to develop custom-built marketing strategies around the customer-buyer journey rather than relying on generic target audiences that may not be relevant to your business. As a result, our PPC campaigns are more effective and efficient, helping you to get the most out of your paid advertising campaigns.


5 Step Paid Search Campaign Process

1 - Campaign Planning and Strategy

Planning and strategizing is the first step in the media buying process. This is where our paid search expert media buyers will develop a search advertising media plan. The media plan will address your target audience across different media publishers to maximize return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.

2- PPC Bidding & Set Up

Campaign execution is the act of putting your PPC plan into action. This step involves setting up your campaign structure, keyword research, ad copywriting, and bid strategies. We deploy advanced setups encompassing broad match, phrase match, exact match, and negative match. 

3- Campaign Management

Before going live, we deploy pixels to begin data collection. We connect Google Ads with Google Analytics. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted for approval, working with Google account management support if necessary. 

4- Measuring Sales & Results

The fourth step is our ad spend results. Google Ads/ Microsoft Bing advertising affords us real-time campaign data. We can see the effectiveness of our PPC strategy, and our clients get transparency to campaign metrics such as click-through rates (CTRs), reach, impression share, impressions, conversion rates, leads generated and sales revenue, including ROAS. Unlike some other PPC agencies, we create an in-house data-rich analytics suite, giving your sales and marketing teams instant access to your paid ads performance. 

5- Refining the plan

The fifth step is refining our B2B PPC campaigns. Historical data from the paid media ads will fuel insights to adjust buying decisions and improve machine learning.


The most critical aspect of real-time reporting for Advant is how PPC data is leveraged for optimization. Our paid ads reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our expert media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimization gives Advant a unique stance in a marketplace filled with over-siloed agencies. 

  • Goals & KPIs defined¬†
  • Mapping available metrics & dimensions to goals & KPIs
  • Google Data Studio Dashboard design, setup & maintenance/update
  • EOC Reporting (pptx, screenshots, future recommendations)
Advant Technology Display Advertising Scaled 6

What's included in our PPC Agency Setup?

  • Project Initiation – Audience development, KPI & Goals
  • Google Ads Ad platform set up, including logins where applicable¬†
  • Consultation on landing pages¬†
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What's Included in our PPC Agency - Ongoing Management

  • Account Management
  • Weekly/Bi-weekly catch-up & optimization calls
  • Creative consulting based on the test results & learnings
  • Bid optimization/Audience optimization/Whitelist optimization
  • Ads review/pause/refresh/new to test
  • B2B Ads rotation
  • PPC Budget optimization between strategies
  • Placement and creative optimization
  • Frequency optimization
  • Monitoring & refreshing audiences if required

What Makes You Different to other PPC Marketing Agencies?

Profit-Driven Approach to Search Ads

The most successful companies take a profit-driven approach. This means identifying the right B2B customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this profit-driven approach can companies hope to achieve long-term success.

Senior Customer Service Teams

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, business to business savvy marketers with real-world problem-solving skills to get the job done. 

Independent & Agile B2B PPC Agency 

Unlike some of the world’s¬†largest advertising agencies,¬†Advant¬†Technology¬†is¬†independent, nimble and proactive in meeting¬†your needs. We can scale our resources up or down depending on what will¬†best serve you.

Our¬†proven PPC services¬†give us the foundation we need to be¬†successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Keyword Research

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and B2B creative. To that end, we continuously hypothesize, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Ongoing Optimization РPartner In Success 

As an¬†extension of our client’s teams, we work together to drive great results, achieve business objectives, and develop strategies for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a¬†trusted partner¬†to secure online LinkedIn advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can¬†deeply understand their unique needs and challenges.

This allows us to take a tailored, consultative approach to our LinkedIn services to deliver the best possible outcomes. We are committed to helping our clients succeed with LinkedIn ads, and we look forward to continuing to work together to achieve even greater success in the future.


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Best Practices to Ensure The Best Results

Clear KPIs and goals set out at the beginning of the campaign.

Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.

Clear definition of audience targeting groups with a deep understanding of who you are addressing

Complete tracking allows for optimisation from start to finish using well-structured campaign variables

Dynamic budgets allow for flexibility in the media budgets minimising commitments 

Dashboards that provide data in a clear and comprehensive way

A budget allowance % that allows you to test and learn

Data led approach at every level from planning to strategy to execution and learning

Automate simple tasks that will lower costs and increase KPIs

Smart bidding use AI where possible to gain a competitive advantage 

Use surveys to measure brand uplift where possible and feed findings back into the program

Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success

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Schedule your free media review

Frequently Asked Questions about PPC Advertising

Google Ads offers a few different pricing models, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA).

We have varying models depending on the complexity of the setup required. Typically either a day rate or a % of media spends; the greater the spend, the lower our media fee as a percentage.

Our paid marketing services generally span the following:

North America 

United States/US & Canada

Western Europe

The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy

Northern Europe

Sweden, Norway, Denmark, Finland,

Eastern Europe 

Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia


Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America 

Argentina, Brazil, Chile, Colombia, Mexico

+ others

There are many benefits of using a PPC Ads digital agency. Digital agencies have the experience and knowledge to help you create engaging and effective PPC campaigns. The best PPC marketing agency can provide valuable insights through keyword research and feed this into the setup.

Yes, we have run B2B paid advertising on LinkedIn, Facebook Ads, Instagram, Twitter, YouTube and Quora.

es, we do this via the Google Display network or our DSP, such as Google DV360.

Yes. We can set up brand lift/ search lift studies for your PPC campaigns. This will help you understand how effective your PPC campaigns are.

Unlike other PPC agencies, we can design, build, and create ad copy for your LinkedIn marketing campaigns, including dynamic native creatives.

Paid search is an excellent platform for businesses in a variety of industries, including:

Air Quality
Clinical & Diagnostics
Data Management & Analysis
Supply Chain
Agriculture Energy & Construction
Manufacturing & Supply Chain
Data Center
Product Development & QA
Software Engineering

As a professional PPC advertising agency, we will analyze your goals and industry before marketing, defining how long your PPC ad campaign should run. We generally aim for an always-on approach to lead generation with paid advertising instead of short-term projects.


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