The best programmatic advertising companies could be the key to transforming your business.
In the digital age, a solid native advertising strategy is one of the most critical channels alongside display, Google/Bing paid search and social media. It’s crucial that you’re driving awareness for your brand while also converting traffic into customers.
If you’re looking to reach your growth goals faster, an effective native advertising strategy is critical whether you are a b2c or b2b brand.
You need to create ads that pack a punch and focus on maximum engagement. That’s where our paid media professionals come in. We’ll help you develop ad content tailored to your target buyer persona and drives the actions you’re looking for.
Advant Technology has its own in-house full-time, dedicated paid media team. We know how to research the best keywords, find the best sites/apps and use the most relevant data to find and target your audience. Our world-class agency uses a unique proprietary approach to native advertising campaign setup and optimisation.
We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH.
We are committed to empowering our clients with the most innovative and sustainable programmatic advertising solutions. For nearly a decade, we’ve been using programmatic ad buying as an efficient way of expanding reach across all channels without sacrificing quality or consistency.
We take this approach by taking advantage of a given media type’s available inventory and cost efficiencies. This allows us to provide greater transparency on how often messages appear throughout different ad platforms.
Advant Technology is a programmatic advertising agency. We take a data-first approach. By analysing existing audience data, conducting client stakeholder interviews and category research, we create data-led target audiences to use as the basis for paid media targeting, an entirely custom-built strategy around the customer buyer journey.
With a unified audience strategy, we translate the insight into media targeting by identifying relevant opportunities within each platform, such as Google DV360, Facebook/Meta or Google Ads Google Display Network. We can use your existing first-party customer data or work with third-party DMPs such as LiveRamp, Bombora, Oracle, etc. Our optimisation team leans heavily on platform DSP algorithms, machine learning and custom bidding to lower costs and increase results.
Our native advertising service uses a proprietary approach to target audiences. We have at our disposal several targeting methods to deliver programmatic native ads.
Demographic targeting is the process of targeting audiences based on specific characteristics like age, gender, location and more.
Category targeting is the process of targeting audiences based on their interests, as determined by the types of websites and pages they visit.
Device targeting is when we target audiences based on the type of device they use, such as desktop, laptop, mobile or tablet.
Contextual targeting is the process of targeting audiences based on the specific context of their websites and apps using keywords.
Carrier & ISP is the process of targeting audiences based on their specific internet service provider (ISP).
Retargeting is the process of targeting audiences that have already shown interest in your product or service by visiting your website or app.
Browser targeting is the process of targeting audiences based on the type of web browsers in use, such as Chrome, Safari or Firefox.
Lookalike targeting is the process of targeting audiences that share similar characteristics to your existing customers.
In-market targeting is when we target audiences that are actively researching and considering products or services in a specific category.
Geo-targeting is the process of targeting audiences based on their location. This can be done at the country, state, city or even zip/post code level.
Income targeting is the process of targeting audiences based on their income level. This is available from some DMPs, such as LiveRamp & Facebook (US ONLY).
The supply type targets specific ad exchanges, such as Magnite, Pubmatic, Amazon Publisher, Xandr & Verizon.
Language targeting is the process of targeting audiences based on their language preference.
Whitelist / Blacklist is the process of targeting or excluding audiences based on specific websites or apps. Our team will develop the lists for more effective ad campaigns.
Viewability threshold is the process of targeting audiences based on the amount of time an audience spends viewing an ad and whether or not it is above or below the fold.
Planning and strategising is the first step in the native advertising media buying process. This is where our media buyers will develop a native advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite.
The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
The most successful companies take a profit-driven approach. This means identifying the right customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.
Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.
Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!
At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and creative. To that end, we continuously hypothesise, test, and repeat based on the results.
We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.
As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and strategise for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online advertising space transparently that our clients can rely on and that helps them navigate the ever-changing landscape of digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.
This allows us to take a tailored, consultative approach to our services to deliver the best possible outcomes. We are committed to helping our clients succeed, and we look forward to continuing to work together to achieve even greater success in the future.
Clear KPIs and goals set out at the beginning of the campaign.
Tailored to specific audiences allowing us to understand which audiences are best performing and where we are seeing the biggest engagement.
Clear definition of audience targeting groups with a deep understanding of who you are addressing
Complete tracking allows for optimisation from start to finish using well-structured campaign variables
Dynamic budgets allow for flexibility in the media budgets minimising commitments
Dashboards that provide data in a clear and comprehensive way
A budget allowance % that allows you to test and learn
Data led approach at every level from planning to strategy to execution and learning
Automate simple tasks that will lower costs and increase KPIs
Smart bidding use AI where possible to gain a competitive advantage
Use surveys to measure brand uplift where possible and feed findings back into the program
Creatives are the foundation of success, working closely with the creative team and the concept builders sets the path to success
Programmatic advertising is the automated buying or selling of online advertising placements. Automating transactions with the use of data is an efficient and effective way to make those decisions.
We work with blacklists and partner with IAS, MOAT and DoubleVerify. We can also apply negative keywords to ensure your ads don’t appear against the wrong kind of content.
There are many benefits to using native advertising, including the ability to reach a broad user base, increased brand awareness, and improved engagement.
Programmatic native advertising costs can vary depending on several factors, including the type of campaign, the targeting options, and the DSP ad platforms you use. However, programmatic advertising generally is more cost-effective than traditional advertising methods. Programmatic advertising is generally bought on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you invest should be based on your goals, business and audience.
Programmatic advertising costs can vary depending on a number of factors, including the type of campaign, the targeting options, and the platforms you use. However, in general, programmatic advertising is more cost-effective than traditional advertising methods. Programmatic advertising is bought normally on a per thousand ad impression basis (CPM) but can be traded on a CPC depending on the demand side platform. How much you should invest should be decided on based on your goals, your business and your audience.
United States/US & Canada
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Sweden, Norway, Denmark, Finland,
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Argentina, Brazil, Chile, Colombia, Mexico
The official definition from the Native Advertising Institute:
“Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.”
Native advertising can take many different forms but is generally distinguished from other forms of online advertising by its focus on delivering an unobtrusive and relevant message to users. Native ads are often less interruptive than traditional banner ads and can provide a more seamless experience for users. This experience usually helps to get better leads and conversion rates.
While native advertising can be an effective way to reach target audiences, it is important to ensure that native ads are clearly identified as such to avoid misleading users. Native advertising can also be controversial, and some critics argue that it blurs the line between editorial content and advertising. Nonetheless, native advertising is a growing trend in online advertising and is expected to continue to grow in popularity in the coming years.
The native advertising article format is the format you will come across on many blogs and news sites. They paid ads that are most akin to an advertorial if you would compare it to print advertising.
Google Ads vary in shape and size. However, when we think about how they are shown, we can certainly say that most Google ads are native. One example is Gmail Ads. Gmail Ads are shown in our emails as if they were another email in our email list, another example is Google Search ads.
Yes, we can design, build, and create ad copy for your marketing campaigns, including dynamic native creatives.