ACCOUNT-BASED MARKETING SERVICES

Partner with a specialised B2B ABM agency that leverages data-driven strategies to target high-value accounts and maximize ROI for SaaS businesses.
At Advant, we're a specialist B2B ABM agency delivering data-driven digital advertising strategies that align marketing and sales — turning your target account lists into revenue-driving relationships.

Unlike traditional broad-based campaigns, ABM focuses on a carefully selected set of target accounts — delivering hyper-personalized digital advertising that engages key decision-makers, builds stronger relationships, and drives higher ROI.

At Advant, we specialize in data-driven, ABM campaigns through LinkedIn and programmatic advertising that help B2B businesses like yours generate more leads, higher-quality pipeline, and accelerated revenue growth. Our expert team combines precision targeting with creative execution to deliver the results that matter most to your business.
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If your current ABM strategy isn't delivering the impact you need — or you're ready to take your campaigns to the next level — let's talk.


Drive Growth with Data-Driven ABM

Account-Based Marketing (ABM) is a strategic approach that targets your highest-value B2B accounts with hyper-personalized digital campaigns — delivering higher-quality leads, stronger engagement, and accelerated pipeline growth.

At Advant, we specialize in paid media-led ABM campaigns that align marketing and sales efforts to reach decision-makers within your target accounts. Using programmatic advertising, intent data from platforms like Bombora, and LinkedIn company targeting, we deliver precision messaging that connects with the right people at the right time.

Why partner with Advant for your B2B ABM digital campaigns?

At Advant, we use advanced data analytics and extensive audience research to fuel our paid media strategies. By understanding your target audience, their preferences, behaviours, and pain points, we can decide which channels to use, which messaging to deploy, and how to allocate our budget most effectively.

Moreover, we believe in regular testing and experimentation to uncover new opportunities for improving the performance of our media buying strategy and to stay ahead of the competition. Regular testing allows us to stay agile, responsive, and proactive, ensuring we are always one step ahead.

But it’s not just about setting up a campaign and letting it run. We believe in real-time optimization to continuously improve the performance of our media buying. We monitor each campaign closely, using data-led decisions to optimize media placements, adjust bids, and refine targeting parameters. This performance optimization is crucial for successful always-on activity and delivers an increased response rate vs our agency peers.

  • Data-driven audience insights

    Using firmographic, intent, and behavioral data to identify and engage decision-makers within your target accounts.

  • Precision Paid Media Execution

    Leveraging LinkedIn company targeting, programmatic advertising, and Bombora intent data to deliver the right message at the right time.

  • Always-On Optimization

    Real-time performance monitoring and campaign adjustments to maximize ROI.

  • Sales & Marketing Alignment

    Helping your teams speak with one voice and provide a seamless customer experience.

We leverage a range of paid media channels to deliver personalized, scalable ABM campaigns:

Achieving Account-Based Marketing excellence with paid media

In Account-Based Marketing (ABM), achieving excellence with paid media requires a comprehensive approach encompassing various channels and strategies. By harnessing the power of paid search, LinkedIn Bombora intent data, native advertising, display advertising, and video ads, you can fuel a highly effective ABM campaign. The integration of these channels allows you to reach your target accounts with precision and deliver tailored messages that resonate. As a result, you generate leads that are not only of higher quality but also more likely to convert. This strategic combination of paid media tactics ensures that your ABM efforts yield optimal results and drive growth for your business.

FAQ

Advant is a paid media agency specializing in programmatic advertising, paid search, and paid social .

Our agency has expertise in utilizing platforms like LinkedIn for precise company targeting and programmatic advertising with Bombora’s Surge Audiences and Demand Side Platform (DSP) integration. Advant’s approach involves data-driven decision-making, real-time campaign optimization, and continuous testing and experimentation to maximize media efficiency and drive success.

We generally only work with clients who have a monthly ad spend of at least $10,000 per month.

We can run ABM globally except for in China.

Advant caters specifically to B2B businesses that are seeking a strategic and targeted approach to their marketing efforts. The agency works with companies across various industries, such as SAAS, tech, manufacturing, finance and healthcare, with various company sizes and turnover. Advant’s expertise lies in understanding the unique needs and preferences of B2B clients and tailoring marketing strategies to engage and resonate with decision-makers and influencers within those target accounts.

LinkedIn’s company targeting feature is a powerful tool for ABM campaigns, enabling you to target your Target Account List (TAL) with precision. Its data-rich, professional environment helps you reach key decision-makers and influencers within your target accounts. By delivering tailored messages to the right people at the right companies, LinkedIn helps nurture relationships, accelerate sales cycles, and improve conversion rates.

 

Programmatic advertising elevates ABM campaigns by combining precision targeting with intent data. With Bombora’s Surge Audiences, you can identify companies actively researching your product category, signaling higher buying intent. Through Demand Side Platform (DSP) integration, these high-intent accounts can be targeted across various digital channels, ensuring your message reaches the right audience at the right time — driving more efficient and impactful engagement.

What’s included in our ABM campaign
set-up?

  • Project Initiation
  • Onboarding tracker customisation
  • Run through with the client to ensure all points are covered
  • Help facilitate with social channel creation incl logins
  • Consult & close work where required with Creative Team on digital assets & content including landing pages
  • Invoicing setup for each platform as well as internal systems for tracking spend & payments schedules
  • Tracking strategy & pixel implementation
  • Advertising accounts creation & set up
  • Campaigns structure setup, all strategies and corresponded assets upload, push live
  • Platform approvals expediting where required/applicable

What’s included in our ongoing ABM management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Ad hoc meetings
  • Creative consulting based n the test results & learnings
  • Bid optimisation
  • Audience optimisation 
  • Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

WHAT OUR CLIENTS SAY

We set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across premium publishers and the number of engagements and clicks associated with those impressions. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t
Head of Growth Marketing London Based App Store Optimisation Agency
Using native and video advertising they returned a ROAS of 2.8x and generated brand lift at the same time. Their innovative solutions helped drive sales through formats we hadn't previously been using thus providing increment sales
Ben Street
Ben StreetShore Projects
Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us. Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialise those.
Hawk
HawkPipar TBWA
Advant delivered much more than we were expecting in some cases and over delivered above targets! They hear our needs and try to understand them, which is an important thing. They give us ongoing live reporting which we can share with clients.
Christina S.Full Service Greek Agency Owner
We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets. Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with.
Richard Bloch
Richard BlochPokerstars
“After winning a competitive tender, the Advant Technology’s team really went the extra mile to make sure that the campaign they created was spot on. Because they are such a great listeners, they understood exactly what I was trying to achieve and I can’t praise their creativity highly enough. The campaign they run for us during the pandemic brought amazing results and hugely exceeded our expectations. I would recommend them wholeheartedly as a company which provides just the right balance of professionalism, creativity and customer service.”
Dorota Wojciechowska​
Dorota Wojciechowska​Head of Marketing, Polish Tourism Organisation​
"Advant Technology continues to be our programmatic advertising partner of choice because of the results they deliver. I don’t know another agency that can deliver 98% audible and viewable on completion and with a CTR of 8.6%. "
Michael Bonfils
Michael BonfilsCEO, SEM International
The quality ROI that we have achieved from our advertising campaign with Advant Technology demonstrates the high level of understanding and expertise that they have. The team at Advant were professional and helpful from the start, and were focused on getting us the best results possible. Their ability to spot opportunities and suggest small tweaks throughout our campaign was great as it meant that we could react where necessary to maximise results.
Campbell McLeish
Campbell McLeish Sales & Marketing Manager, Nolan Business Solutions
"If you're looking for the best advertising agency to increase ecommerce sales, look no further than Advant Technology. We worked with them to maximise sales during Covid-19 and are over the moon with the results!"
Dan M.
Dan M.CEO, Plastock.co.uk
Advant Technology Ltd is 100% reliable; we are very pleased with their work. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions. The are experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner.
Edina Jobbagy
Edina JobbagyNotus Media
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5/5
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5/5
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5/5
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5/5
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5/5

OUR CLIENTS

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LET'S TALK ABOUT RESULTS

Lowered CPC by 75%

Lowered CPC by 75%

Instead of relying on Google Ads, we strategically shifted the budget to Quora for our advertising campaign. By leveraging Quora's highly targeted keyword advertising, we achieved a significant 75% reduction in cost-per-click (CPC).
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