Account-Based Marketing (ABM) is a strategic approach that targets your highest-value B2B accounts with hyper-personalized digital campaigns — delivering higher-quality leads, stronger engagement, and accelerated pipeline growth.
At Advant, we specialize in paid media-led ABM campaigns that align marketing and sales efforts to reach decision-makers within your target accounts. Using programmatic advertising, intent data from platforms like Bombora, and LinkedIn company targeting, we deliver precision messaging that connects with the right people at the right time.
At Advant, we use advanced data analytics and extensive audience research to fuel our paid media strategies. By understanding your target audience, their preferences, behaviours, and pain points, we can decide which channels to use, which messaging to deploy, and how to allocate our budget most effectively.
Moreover, we believe in regular testing and experimentation to uncover new opportunities for improving the performance of our media buying strategy and to stay ahead of the competition. Regular testing allows us to stay agile, responsive, and proactive, ensuring we are always one step ahead.
But it’s not just about setting up a campaign and letting it run. We believe in real-time optimization to continuously improve the performance of our media buying. We monitor each campaign closely, using data-led decisions to optimize media placements, adjust bids, and refine targeting parameters. This performance optimization is crucial for successful always-on activity and delivers an increased response rate vs our agency peers.
Using firmographic, intent, and behavioral data to identify and engage decision-makers within your target accounts.
Leveraging LinkedIn company targeting, programmatic advertising, and Bombora intent data to deliver the right message at the right time.
Real-time performance monitoring and campaign adjustments to maximize ROI.
Helping your teams speak with one voice and provide a seamless customer experience.
We leverage a range of paid media channels to deliver personalized, scalable ABM campaigns:
Company targeting, Matched Audiences, and Sponsored Content.
Powered by Bombora Surge intent data to reach high-intent accounts.
Contextually relevant placements that engage buyers across B2B media sites.
Precision-targeted display ads served across premium networks.
Captivating video content to drive engagement across social and programmatic channels.
Re-engage warm leads with hyper-personalized email campaigns.
In Account-Based Marketing (ABM), achieving excellence with paid media requires a comprehensive approach encompassing various channels and strategies. By harnessing the power of paid search, LinkedIn Bombora intent data, native advertising, display advertising, and video ads, you can fuel a highly effective ABM campaign. The integration of these channels allows you to reach your target accounts with precision and deliver tailored messages that resonate. As a result, you generate leads that are not only of higher quality but also more likely to convert. This strategic combination of paid media tactics ensures that your ABM efforts yield optimal results and drive growth for your business.
Advant is a paid media agency specializing in programmatic advertising, paid search, and paid social .
Our agency has expertise in utilizing platforms like LinkedIn for precise company targeting and programmatic advertising with Bombora’s Surge Audiences and Demand Side Platform (DSP) integration. Advant’s approach involves data-driven decision-making, real-time campaign optimization, and continuous testing and experimentation to maximize media efficiency and drive success.
We generally only work with clients who have a monthly ad spend of at least $10,000 per month.
We can run ABM globally except for in China.
Advant caters specifically to B2B businesses that are seeking a strategic and targeted approach to their marketing efforts. The agency works with companies across various industries, such as SAAS, tech, manufacturing, finance and healthcare, with various company sizes and turnover. Advant’s expertise lies in understanding the unique needs and preferences of B2B clients and tailoring marketing strategies to engage and resonate with decision-makers and influencers within those target accounts.
LinkedIn’s company targeting feature is a powerful tool for ABM campaigns, enabling you to target your Target Account List (TAL) with precision. Its data-rich, professional environment helps you reach key decision-makers and influencers within your target accounts. By delivering tailored messages to the right people at the right companies, LinkedIn helps nurture relationships, accelerate sales cycles, and improve conversion rates.
Programmatic advertising elevates ABM campaigns by combining precision targeting with intent data. With Bombora’s Surge Audiences, you can identify companies actively researching your product category, signaling higher buying intent. Through Demand Side Platform (DSP) integration, these high-intent accounts can be targeted across various digital channels, ensuring your message reaches the right audience at the right time — driving more efficient and impactful engagement.
What’s included in our ABM campaign
set-up?
What’s included in our ongoing ABM management?
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