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YouTube advertising helps you connect with your audiences through powerful storytelling.
The videos can either be displayed in a pre-roll (before the intended video starts), mid-roll (mid-way through) or post-roll (after the intended video finished playing).
The most common type of YouTube advertising, pre-rolls are a great option for brands looking to boost brand awareness, recollection and conversions.
Pre-rolls are typically between 15-60 seconds long and can be both skippable and non-skippable. To create a successful YouTube ad campaign, it’s vital that the first few seconds of the video are as attention-grabbing and engaging as possible. In that way, even if a user doesn’t watch the full video ad, they’ll leave with a positive impression of your brand.
As the name suggests, mid-roll video ads play in the middle of a video and tend to be shorter than pre-rolls. As the users have already invested time in watching the first part of the intended video, abandonment rates tend to be lower and completion rates higher. They are therefore a great option for brands wanting their full ad to be viewed.
Post-rolls are the least common in-stream video format and play at the end of a video. It may seem odd to play an ad after the video is finished, but with the right approach, post-roll ads can go a long way.
As users have already consumed the content they wanted to watch and are ready to move on, they are more likely to click through to your website. For this reason, post-rolls are particularly favourable when you’re looking to boost conversion rates and have a clear CTA in place.