Our approach is centered around data, innovation and continuous learning.
By utilizing ABM strategies and intent data insights, we deliver personalized and impactful display & native campaigns that drive demand generation and brand awareness for your organization.
To better understand your business we ask questions that help get under the skin of what’s truly going to work best for you. This then feeds into a well thought out media plan aligned to your goals and objectives.
Sample questions we may ask during client onboarding.
Both native and display advertising play important roles in a well-rounded B2B programmatic campaign.
Display ads are ideal for raising brand awareness and capturing the audience’s attention with eye-catching visuals. On the other hand, native ads prioritize valuable content and a user-friendly experience, which can lead to higher engagement rates and stronger credibility.
By incorporating both native and display advertising into our programmatic strategies, our B2B agency ensures that our clients benefit from the strengths of each format has to offer. This balanced approach allows us to reach a wider audience more efficiently through greater inventory supply from the real time bidding exchanges.
Being a B2B-focused independent agency specialized in display and native programmatic advertising, we recognize the significance of really understanding the B2B buyer and their buyer journey.
The B2B buyer journey is a complex and multifaceted process, involving numerous touchpoints across a multitude of channels. Navigating this intricate landscape can be challenging, but at Advant, we have the expertise and tools necessary to effectively target and engage your high-value audience throughout their entire buying path.
Our approach begins with a comprehensive analysis of the acquisition process, meticulously mapping out the key touchpoints and decision-making stages that buyers typically go through.
By gaining a thorough understanding of your target audience’s motivations, pain points, and preferences, we can tailor our strategies to effectively resonate with them at each stage of their journey, ultimately driving more meaningful connections and higher conversion rates.
By leveraging Bombora’s intent data and targeting data on top of our display & native campaigns we’re able to deliver highly targeted campaigns.
This data-driven approach is applied across all our display & native campaigns. We can create highly targeted and personalized campaigns that capture the attention of your high-value prospects, effectively guiding them through the B2B buyer journey and ultimately driving demand for your products and service solutions.
The past few years have witnessed a significant transformation in the world of programmatic banner and native advertising, offering unparalleled targeting capabilities that bring remarkable advantages to your business. With advancements in technology and data analysis, you can now precisely target your B2B audience based on various parameters such as demographics, interests, browsing behavior, and intent signals.
This level of precision enables you to deliver highly relevant and personalized ads to the right prospects at the right time, enhancing engagement and driving conversions. Moreover, programmatic display and native advertising provide the flexibility to optimize your campaigns in real-time, allowing you to adjust targeting strategies, creative elements, and messaging to achieve optimal results. By harnessing these advanced targeting capabilities, your business can reach the most valuable B2B prospects, maximize advertising efficiency, and ultimately accelerate growth and success.
As a leading B2B programmatic agency, we understand the crucial role that data plays in driving successful campaigns.
Our performance dashboards are designed to be visually appealing and user-friendly.
Our dashboards offer an all-encompassing view of campaign performance.
We leverage advanced optimization techniques such as bid caps to maximize the efficiency of your programmatic advertising.
Ultimately, the approach of our B2B programmatic agency towards measurement and reporting equips clients with a clear understanding of campaign performance.
Solution: Our B2B programmatic agency devised a comprehensive campaign strategy that incorporated Bombora intent data to effectively target key decision-makers in NTT’s target markets. We began by analyzing the B2B buyer journey, mapping out key touchpoints and decision-making stages to create a tailored audience strategy. NTT created ads to our specification with messaging that would resonate with their target audience.
Using the Google DV360 DSP we ran our campaign across industry leading b2b publisher titles carefully selected to ensure there was a contextual fit. The right audience at the right time.
Reduced Cost per lead from €830 to €85
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