Programmatic advertising news, insights and practical guides from the Advant Technology team. We have been buying media programmatically since 2014, and this blog is where we share what we learn from running campaigns across display, native, video, audio, DOOH, LinkedIn and search.
Expect clear, hands-on articles on B2B strategy, audience targeting, account-based marketing, measurement and the platforms that matter, from DSPs to paid social. For industry standards and definitions we recommend the IAB, and if you want help applying any of it, explore our services or see our case studies.
The programmatic landscape changes fast. Cookie deprecation, new privacy rules, retail media, connected TV and AI-driven bidding all affect how your budget performs. Our programmatic advertising news cuts through the noise and explains what each change means for B2B marketers in practical terms, with examples from real campaigns.
New articles are added regularly, so bookmark this page to stay up to date with the latest programmatic advertising news and insights.
Have a question about a trend or platform you would like us to cover? Contact us and our paid media team will be happy to share their view, or suggest a topic for a future article. We read every message and often turn the best questions into new posts.
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