Programmatic
Trends in programmatic 2021
TRENDS IN PROGRAMMATIC 2021 Last year, we took it upon us to predict some of the most exciting trends we believed would dominate the programmatic
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TRENDS IN PROGRAMMATIC 2021 Last year, we took it upon us to predict some of the most exciting trends we believed would dominate the programmatic
A GUIDE TO CONTEXTUAL TARGETING An ad for a stroller displayed on a site for expecting parents or a shampoo ad shown before a hair
A GUIDE TO OUTSTREAM ADVERTISING Ever been reading an article on an editorial site and a video ad starts playing when you scroll over it?
A GUIDE TO IN-STREAM ADVERTISING In-stream video advertising is the most common form of video advertising and comes in three forms: pre-roll, mid-roll and post-roll.
WIN-WIN: REWARDED VIDEO ADVERTISING Think you crushed your last candy? Think again.Ever played a game and ran out of lives and got angry birds at
FOUNTAIN OF HYGIENE In light of COVID-19, Bompas & Parr, together with the Design Museum, organised the competition Fountain of Hygiene to raise funds for the
OPEN AUCTIONS I know what you’re thinking. A digital advertising phrase that is not an acronym? What is going on? Calm down there cowboy. You can always
PRIVATE MARKETPLACE DEALS (PMPs) A guide to private marketplace deals If you’re new to the world of digital advertising, you may have noticed that the
TOURISM INDUSTRY MARKETING: WHY WIKIPEDIA MATTERS Here at Advant Technology, we specalise in paid digital media but we still keep our ear to the ground
TRENDS IN PROGRAMMATIC 2020 2020 is an exciting year with continued growing investment in the programmatic advertising space. Millions of apps, sites and endless formats
BASIC TARGETING METHODOLOGY USING A DSP A DSP aka demand side platform allows you to target users via multiple formats that generally include display banners,
BENEFITS OF PROGRAMMATIC ADVERTISING Programmatic advertising has been for many years been a medium to buy advertising online, however, in the past couple of years
MACHINE LEARNING AND AI IN PROGRAMMATIC Programmatic is the process of using software to buy digital advertising. Here at Advant Technology, we specialise in programmatic
