In this slice of digital marketing heaven, let’s compare Display Ads and Video Ads by taking a delicious bite out of our global pizza company campaign. Spoiler: one’s got the sizzle, the other’s got the sauce, but together, they make the perfect combo for any digital marketing agency running brand awareness campaigns.

Display Ads: The Mozzarella of Marketing Think of display ads as the trusty mozzarella on your pizza—consistent, reliable, covering all the essentials. These graphical little beauties pop up on high-traffic websites, flashing those irresistible pizza images topped with brand new, seasonal ingredients. Display ads are the unsung heroes of awareness marketing, getting your product noticed like that first whiff of pizza when you step into a restaurant. In our media agency case study, these ads were strategically placed on sports and local news sites, reaching potential customers precisely where they were already hungry (for both pizza and football scores). That’s some solid media planning right there.

Video Ads: The Emotional Cheese Pull If display ads are the mozzarella, video ads are that dramatic, slow-motion cheese pull. You know, the one that makes everyone in the room stop and stare. Our brand marketing strategy included video ads that didn’t just show pizza—they told a pizza story. Think: a group of friends gathered for the big game, laughter, camaraderie, and of course, pizza. The emotional resonance video ads create is like the cheese holding the whole slice together—sticky, irresistible, and highly engaging. For our global pizza client, these video ads didn’t just boost brand awareness; they led to a 6% increase in app downloads and a 7% bump in online sales. Turns out, people don’t just want pizza—they want the lifestyle that comes with it.

The Retargeting Sauce: Display Ads Get Savvy And while video ads are busy pulling at emotional strings, let’s not forget the strategic genius of display ads when it comes to retargeting. Here’s where media planning kicks into high gear. Our digital marketing agency didn’t just let potential customers slip away after their first visit. Display ads were the savory scent that followed them around the internet, serving up reminders (and promotional discounts!) like an Italian waiter who knows you’re not done with that pizza just yet. This approach turned cold leads into hot sales, with a 4% lift in conversions among users who clicked through retargeting ads. Think of these ads as the pizza dough, creating the structure that holds the whole brand marketing campaign together.

Combining the Perfect Ingredients: Media Agency Case Study At the end of the day, it’s not about choosing between display and video ads, it’s about using both to cook up a winning brand awareness campaign. Display ads build steady visibility across the web, while video ads serve as the knockout punch that drives engagement and conversions. Together, they form a multi-layered strategy that delivers results.

For any brand looking to increase awareness through a well-balanced media planning approach, these two formats should be part of the recipe. Consider this your media agency case study on how to blend awareness marketing with direct response tactics for maximum impact.

Check out some of the screen shots of the campaign which ran in none other than Sweden.

Thanks for tuning in and hey, before you go grab yourself a Pizza drop us a line!