Data-Driven Programmatic Display Advertising Agency for Brands
We are a data-driven programmatic display advertising agency that can help you reach your target audience with accuracy.
With a deep understanding of your market, audience and competition from in-depth research into the latest technology trends as well as our own expertise across industries, we help you reach more potential customers with display ads.
We’ll build out your campaign from the ground up across all display channels. We’re experts in finding creative ways to reach potential customers.
- Google DV360 & Xandr
- Google Ads – Google Display Network
- Facebook Ads
- Apple Search Ads
Display Advertising Case Studies
We have worked with many different clients to increase the number of impressions using Display Advertising. Here are two examples from Chelsea FC and Aegean Airlines. You can click on them to learn more about the campaigns.
Benefits of Display Advertising
Advant’s technology-driven growth marketing solutions are designed to deliver measurable results with an unprecedented return on investment. Our innovative strategies underpinned by data, as well as creative and informed media buying, will ensure your display ads reach the right audience at just the perfect time!
We’re not just a display advertising agency.
We create engaging campaigns that get results for some of the best-known brands in the world across digital channels, and we’ve been doing that since 2014.
What Is Display Advertising?
Display advertising is a type of online advertising that comes in several ad formats, including display banner ads, video ads, native ads, Connected TV and programmatic audio Ads.
Programmatic Advertising Agency
Display advertisements can be bought through programmatic advertising technology called a Demand Side Platform (DSP). Ads are normally bought in real time and paid for on a CPM basis.
Why Use Display Advertising?
There are many benefits of display advertising when used as part of an integrated marketing campaign.
Some of the key benefits include:
- Reaching a large audience with your message
- A cost-effective way to reach potential customers
- Increase brand awareness and recall
- Drive traffic to your website or landing page
- Generate leads and sales
Build Brand Awareness
The journey to purchasing begins when you have first exposed the brand, and because display advertising has a high reach and excellent targeting, it is a useful tool for building that initial awareness.
The power of display ads can’t be overlooked. These innovative and creative formats help you reach new customers and build positive brand perceptions among consumers who see your advertisement on any device they use throughout the day – even if it’s not their computer!
The more visibility created, the better the recall rates for brands.
Reach Your Target Audience
With display advertising, brands can reach the right audience at scale with a range of ad formats that are relevant for every stage of your customer’s journey. The targeting capabilities of the display through programmatic are endless and go way beyond the Google Display Network (GDN), which is what most agencies use when running display campaigns.
Story Telling: Display advertising is a great way to tell your brand’s story and engage with customers in new and creative ways. Because there are so many different ad formats, you can really get creative with your display campaigns.
Rather than blending in with the other content on your site, display advertisements are designed to stand out and attract attention.
Adding animation allows you to tell a more complex story, which is great for B2B brands.
Display Retargeting Campaigns
Retargeting is one of the most effective uses of display advertising, and with our data-driven solutions, we can help you set up responsive display ads so that not only are you targeting the right audiences, you’re doing it with the right ads. Retargeting is great for moving users down the purchase funnel.
Display Formats our Agency Offers
The most common type of digital advertising that can be used to drive awareness and consideration with the highest reach across internet users. They have lower CPMs and are, therefore, great for use across the marketing funnel.
A fantastic way to create awareness, they are predominately used in the mid to upper funnel. Video is very powerful and can be used to tell a story (in 30 seconds or less) that engages viewers in an interactive way. We are experts in buying both instream and outstream and even offer video ads on a cost-per-completed view (CPCV).
Dynamic Display Ads
A great way to drive conversions as they are personalised for each user. They can be used as a retargeting tool or to increase brand awareness and consideration.
As the name suggests, these ads look very similar to the content that surrounds them on the publisher’s website, which can help to create a less intrusive experience.
Using specialist ad-serving technology to create ads that are highly engaging where users can fill out forms, play games and more, all inside the walls of a banner ad.
A new, emerging ad format that enables brands to reach consumers through audio channels. Programmatic audio ads are generally non-clickable and are, thus, mostly a branding tool. They run across mobile apps such as Spotify, Deezer and Acast.
Connected TV Ads
The future of TV is here with the use of connected TV devices such as AppleTV, Amazon Firestick and Roku. CTV ads can be served across connected TV ads.
Free Paid Media Review
We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.