Data-Driven Programmatic Display Advertising Agency for Brands
Share This Post

At our data insights agency, we understand that performance marketing is the key to growth for any brand.

That’s why we focus exclusively on paid media performance campaigns. We use the latest data tools and techniques to help our clients achieve their desired results.

Whether you’re looking to increase website traffic, boost sales, or better understand your customers, we can help. Contact us today to learn more about how we can help you grow your organization!

Let’s start with the basics…

Data insight agency

We believe that data should be the driving force behind all decisions. As an agency, our job is to help you find ways of unlocking its power and making it work for your benefit both now and in future endeavours.

We use proprietary technology and a process-driven system that relies on big data to gain a deep understanding of your target audience.

Understanding the customer journey is key to success in an online world.

Data is essential to understand where your traffic, leads and sales come from and what the different journeys are for each platform customers use. All of this allows us to optimize to take actionable insights on how we spend marketing budgets with media partners/platforms so that you get the best possible ROI. 

Actionable Insights

Reams of data can be hard to understand and even harder to put into meaningful insights.

For larger organizations, it’s tough figuring out which arm is impacting the company. Our agency‘s involvement can help add clarity by helping you make sense of the data that will have an impact on your business growth. We help you avoid data overload so you can focus on your day-to-day tasks.

This skill and knowledge in handling data are what separates us as a growth marketing agency from other agencies. 

Analytics

One way our agency team helps you to better understand the impact of performance campaigns is through our market-leading real-time reporting dashboards. 

Through hundreds of advertising campaigns over more than seven years, Advant Technology has first-hand data on what clients need in their campaign reports.

We’ve learnt that by being able to visualize relevant information in a clear, cohesive way, brands can use the data properly for value creation in a quick, efficient manner. 

This helps marketers spend less time reporting so they can focus on their product/service. It’s just one way we create value as a growth marketing agency.

Access Integrated Platform Data

GA4 implementation

Google Tag manager

Facebook Ads reporting

Google Data Studio Data Visualisation

Supermetrics

Google DV360

Demand Side platform reporting – Display, video, native

Pinterest Ads reporting

Twitter Analytics

Quora Ads reporting

TikTok Ads reporting

Google Ads reporting

Campaign manager

Floodlight reporting

Search console reporting

Data Insight Intelligence

Buyer Persona research

User journey behaviour analysis

Measure ad effectiveness

Creative concept testing

Develop attribution modelling

Develop customer segmentation

Multivariate testing

Data-Driven Solutions Agency

Paid Media performance campaigns

Media Buying

Programmatic ad serving

Ad tech consultancy

Tracking & data integration

Bid management automation

Audience development

Marketing strategy development

Analyze site conversion rate optimization

If your brand needs an agency to help you grow rapidly and scale your digital marketing with fact-based decision-making, drop us a line only. Our services can help brands prepare to invest in a data-driven approach.

Free Paid Media Review

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.

Market & Structure Tool

Advant Technology — LinkedIn Ads for Enterprise Technology

Which markets change your campaign, and how

A working companion to the multi-market playbook. Explore what actually differs between the UK, US, DACH and APAC — or answer four questions to see whether your account list needs one campaign structure or several.

United Kingdom

UK
Message-based formats
Available

Outside the EU/EEA/Switzerland exclusion since Brexit, so Conversation Ads (successor to Message Ads) are not caught by the EU restriction that applies to Germany.

Governing regime

UK GDPR. Standard UK GDPR employee-data handling applies; no equivalent to Germany's works-council co-determination layer.

Decision culture

Closer to US pace. Single decision-maker with committee sign-off is common; buying-group validation is typically faster than DACH.

Localization

English-native. No localisation tax on creative or landing pages for UK-only targeting.

United States

US
Message-based formats
Available

Conversation Ads run without the EU/EEA/Switzerland restriction.

Governing regime

CCPA / CPRA. California's B2B and employee-data exemptions expired 1 Jan 2023 (AB 25 / AB 1355 / AB 1281 not renewed). Business-contact data in ABM lists touching California residents is now in scope.

Decision culture

Fast-moving, champion-led. Often an internal champion drives the process with executive sign-off, rather than slower group consensus.

Localization

English-native. Tone and proof points differ from UK (ROI framing, case-study style) but no language barrier.

Germany-led DACH

DACH
Message-based formats
Unavailable in EU/EEA/CH

Following a Nov 2021 CJEU ruling that native inbox advertising needs direct-marketing consent under the ePrivacy framework, LinkedIn stopped EU-targeted Message/Conversation Ads (new campaigns blocked 15 Dec 2021, existing ones suspended 10 Jan 2022).

Governing regime

GDPR + BDSG. Germany's Federal Data Protection Act adds works-council (Betriebsrat) co-determination rights over some employee-data processing. A works agreement cannot itself legitimate otherwise-inadmissible processing (German court ruling reported Jan 2025).

Decision culture

Consensus-driven. Formal sign-off and longer internal validation typically precede commercial conversations — plan reporting windows accordingly.

Localization

German materially outperforms English. True below enterprise-only accounts; enterprise buying groups are more English-tolerant, but mid-market is not.

Singapore-led APAC

APAC
Message-based formats
Confirm in Campaign Manager

Singapore sits outside the EU/EEA/Switzerland exclusion, so formats are presumed available — but coverage isn't centrally documented by geography, so verify before planning.

Governing regime

PDPA (Singapore). A distinct consent-and-purpose-limitation regime, not equivalent to GDPR. Treat as its own compliance track, not a GDPR analogue.

Decision culture

Not representative of wider APAC. Singapore is English-language and Western-business-norm-adjacent; this does not extend to Japan, Korea or Greater China buying culture.

Localization

English viable — for Singapore only. Do not treat English-only creative as a proxy for the rest of APAC if the account list extends beyond Singapore/Hong Kong hubs.

Decision-culture notes are directional, not universal — treat as a planning prior, not a rule for every account.

Is the target account list evaluated by one centralised, cross-border buying committee, or by in-market/regional committees?

Does the plan rely on message-based formats (Conversation Ads) in any EU/EEA/Switzerland market?

Does language localisation materially change conversion quality in at least one target market (e.g. DACH below enterprise, or APAC beyond Singapore/Hong Kong)?

Is your target-account list in every market comfortably above LinkedIn's practical minimum audience size (commonly cited around 300)?

Recommendation

Answer the questions above

Select one answer for each question to see the recommendation.

Recommendation

A unified structure fits your answers

Your account list is centrally decided, doesn't depend on a restricted message format, and localisation isn't a material factor — the exception case for a single, unified campaign structure.

  • None of the market-splitting triggers apply — re-check this if your account list or market mix changes.

Recommendation

Split by market: separate campaign groups, budgets and thresholds

At least one structural factor makes a shared template unreliable across your markets.

  • Regional buying committees mean each market is a separate decision unit — a shared campaign group would blend distinct audiences.
  • A message-format plan cannot run as one structure if it includes an EU/EEA/Switzerland market — Conversation Ads aren't available there, so at minimum that market needs a different format mix.
  • Where localisation changes conversion quality, a shared budget and qualification threshold will misread the localised market's real performance.
  • At least one market may sit below the practical minimum audience size — consider folding that market into a regional structure rather than giving it a standalone campaign group.
  • Check each market's target-account list against LinkedIn's minimum audience guidance before finalising how many standalone campaign groups to build.

READY TO TAKE ADVANTAGE?

Ready for advertising that really works? Take advantage of our FREE programmatic or paid social review.