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B2B Quora Creative Insights: Practical Examples

Quora B2BQuora ad campaign examples

Looking to run B2B ads on Quora? Get inspired by these real examples.

As we delve into this article, get ready to:

  1. Explore real-world examples of B2B ad campaigns on Quora.
  2. Discover the different ad formats available, including text, image, and video ads.
  3. Gain insights into where your ads could be placed within Quora’s platform for maximum visibility and engagement.
  4. Get tips and tricks for crafting compelling ad copy that grabs the attention of Quora users and drives clicks.
  5. Find inspiration from ad designs and creative visuals used by top B2B brands to capture Quora users’ attention.
 

As we examine these ads, a few key trends emerge:

  • A clear and concise message that highlights the service or product’s benefits or solutions to common pain points faced by the target audience.
  • Crisp CTAs that align with the ad’s message, creating urgency and a desire to click.
  • The visuals in the ads are consistent with the brand identity and message. They effectively represent the product or its benefits, reinforcing the ad’s overall theme.
  • Trust is built through various means, such as featuring testimonials, mentioning reputable brand names, and using language that implies reliability and success.
  • Keywords center on benefits and outcomes, making the ads all the more enticing.

Quora B2B ad examples

To become a Quora ads pro, let’s draw inspiration from real B2B Quora ad examples.

Monday.com Quora image ad:

Monday.com is an open cloud-based platform enabling users to create their own applications and project management solutions.

Monday.com Quora B2B ad

Our take on this ad:

The visual of this image ad is clean and aligns with the brand’s identity, displaying a project management platform. The ad is effective due to its clear message about the product’s purpose, highlighting how it benefits teams and featuring a direct call to action: “Try it now”. Positioned on the right side of the screen, it remains fixed as users scroll through their feed.

Lumen Quora image ad: 

Lumen is a multinational technology company specialising in advanced application delivery architecture to help organisations unlock the potential of data and adopt transformative technologies.
 
Lumen Quora ad

Our take on this ad:

Concise, direct, and imbued with a sense of urgency, this image ad speaks directly to time-strapped business leaders, highlighting the power of simplicity in B2B marketing.

Quora B2B Video Ad Example: Aspose

Aspose is a software development company that provides a range of APIs for developers.

Aspose Quora ad

Our take on this ad:

The video ad effectively utilises the video format to provide in-depth product information, something that’s not as achievable with a static ad. However, it’s worth mentioning that the text is quite lengthy, potentially causing the key message to get lost in the mix. One possible solution might involve incorporating more icons or images to make the content more digestible.

Quora B2B Ad Example: SonarCloud

SonarCloud is a cloud-based code analysis service for identifying coding issues in multiple programming languages.

SonarCloud Quora ad

Our take on this ad:

The ad copy effectively hones in on developers seeking clean code and instant feedback. The visuals maintain clarity, aligning seamlessly with the ad’s overall message. As for that “Start free now” button? It’s a clear and compelling call to action – who doesn’t love a good freebie, after all?

Quora B2B Ad Example: DataFeedWatch by Cart.com

DataFeedWatch is a feed marketing solution that specialises in data transformation and optimisation, offering valuable support and guidance to empower Merchants and Agencies in the competitive world of e-commerce.

DataFeedWatch Quora ad

Our take on this ad:

The messaging packs a punch with its straightforward promise of driving sales, outperforming competitors, and thriving. What’s even better is that users have the opportunity to test the product for free! Incorporating a testimonial into an ad serves as a powerful means to infuse a friendly and relatable vibe, while also boosting credibility and reinforcing the product’s effectiveness and trustworthiness.

Quora B2B Ad Example: Amazon Web Services:

Amazon Web Services (AWS) offers scalable cloud computing platforms and APIs to individuals, companies, and governments on a pay-as-you-go basis. AWS Quora ad

Our take on this ad:

The AWS ad shines a light on its startup-friendly perks: the opportunity to expand without initial costs, backed by strong support and expert guidance. The rocket visuals perfectly complement the message, emphasising the product’s advantages. It’s a prime (no Amazon puns intended!) illustration of a B2B image ad executed well!

Quora B2B Ad Example: Flockler:

Flockler is a social media aggregator that assists marketers in creating and displaying social media feeds and displays user-generated content on websites, mobile apps, intranets and digital screens.

Flockler Quora ad

Our take on this ad:

This ad conveys a message that’s clear and to the point. Visually, it stays true to the brand’s identity while effectively showcasing the social media aggregator tool. The recurring theme of boosting marketing strategies runs consistently throughout the ad, and the inviting low-commitment Free Trial offer is set to drive conversions.

Feeing inspired?

Let these advertising examples be a source of inspiration for your Quora campaigns. If you have any questions, ideas, or need assistance with launching your own Quora ads campaign, don’t hesitate to reach out to our knowledgeable team today!

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