Introduction In the ever-changing landscape of digital advertising, we at Advant Technology recognize that B2B brands like yours are constantly on the lookout for inventive
What is Bombora Intent Data and why is it Important for B2B Advertising? Bombora Intent Data Explained Bombora stands at the forefront of the intent
How To Choose a LinkedIn Marketing Agency LinkedIn isn’t just another social media platform; it’s a powerhouse for business-to-business marketing. With over 930 million professionals,
Strategies for Mastering Media Buying in B2B Marketing Introduction: The Evolving Landscape of B2B Media Buying In B2B commerce, we’re experiencing seismic shifts that redefine
Diving into B2B Advertising: An Overview Interactive Content: Breathing Life into B2B Advertising Hey there! In a world where there’s so much content flying around,
Programmatic Native Advertising: Key Concepts & B2B Benefits Introduction: A New Age of B2B Media Buying In the B2B domain, a seismic shift is redefining
Inspiring B2B Advertising Ideas: Rethinking Your Strategy The digital realm is always on the move, and as it evolves, so does the world of B2B
Master Google Ads for B2B SAAS Campaigns Are you a digital marketer looking to maximize your B2B SAAS campaigns using Google Ads? The Google Ads
How to calculate viewability for programmatic display & video ads As a programmatic agency, we often get asked about viewability and how to calculate it.
How to work out Click Through Rates for Programmatic Advertising To calculate the click-through rate (CTR) for programmatic display ads using a demand-side platform (DSP),
Conversion Rate Optimisation for B2B Landing Pages Improving conversion rates for B2B landing pages can be challenging, but with the right strategy and approach, it
How to use PPC to inform your Link Building Strategy PPC (pay-per-click) advertising, such as Google ads, can be a valuable tool for informing your
Growth Marketing Agency: Expert Consultants for Digital Growth If you’re looking for help with digital marketing growth, engaging, and acquiring customers at scale, you’ve come
Paid Social Agencies A paid social media agency is responsible for executing paid advertising across social media platforms. There are loads of digital marketing agencies
Data Insights Agency Helps Brands Generate Growth through Paid Media At our data insights agency, we understand that performance marketing is the key to growth
International Digital Marketing Agency Services Looking for a digital marketing agency that can help you with PPC, social media and programmatic advertising? Look no further!
How Are Online Ads Priced? Top 4 Advertising Models The world of advertising is changing. And in some ways, it’s becoming more complicated for advertisers
Your Guide To The Debate: Native Ads vs. Display Ads Native and display ads are two of the most popular forms of digital advertising. Both
Increase Your ROI with Programmatic Contextual Targeting If you want to increase your ROI on programmatic advertising, contextual targeting is a great place to start.
Comparing Cost-per-Mille (CPM) vs. Cost-per-View (CPV): Which Is Best? Are you wondering if CPM or CPV is the appropriate pricing model for your video advertising
The Ultimate Guide To Choosing The Best Programmatic Agency Are you a digital marketer looking for an expert programmatic advertising partner to develop a marketing
How to Find and Target Your Audience Online with a DSP Are you looking for a new way to target your audience? Or perhaps you’ve
Ultimate Guide To B2B Programmatic Advertising Are you a B2B Marketer wanting to learn more about how programmatic advertising can reach your highly niche target
Programmatic Advertising Introduction For Traditional Marketers Are you a traditional marketer who doesn’t really understand programmatic advertising? Are you tired of endless acronyms like SSP,
C-Suite Guide to Global Programmatic Media Advertising Established in 2014, Advant Technology Ltd has worked with some of the largest brands in the world and
How to Promote your Destination to Travellers with Digital Advertising As a travel company, it can feel like you have to do something new all
Building B2B Brand Awareness Across the Buyer Journey Are you a B2B company looking to grow your brand awareness? The way B2B buyers make decisions
CPCV Video Ads! Kick Charge Your Brand Awareness CPCV stands for “Cost Per Completed View”. It is a relatively new type of advertising that has
Is Native Advertising Ethical? An increasingly popular form of advertising that has the prospect of influencing consumer behaviour more than traditional advertising. Companies wanting to
CBD Digital Advertising Guide This digital CBD advertising guide will help you with your CBD marketing strategy if you are a CBD business online. We
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