FOUNTAIN OF HYGIENE

Fountain of Hygiene: Bridging Art and Hygiene Amidst COVID

In light of COVID-19, Bompas & Parr, together with the Design Museum, organised the competition Fountain of Hygiene to raise funds for the British Red Cross.

The competition invited creatives, designers and makers to explore the aesthetic, functional and social possibilities of enhanced hygiene this crisis have brought upon us.

When we were asked to partner with Bompas & Parr to help raise awareness of the Fountain of Hygiene competition, it was a given for us.

To maximise the number of competition entries, our strategy included using contextual targeting to run display banners on websites where we knew designers and creatives would spend their time, and in the end, our awareness campaign helped secure an impressive 182 entries.

Terry Hearnshaw’s unit dose dispensing system won the London & Partners Sustainable Design category

Once the contestants had submitted their works, they were evaluated by a panel of eminent judges including:

Jules Chappell OBE
Managing Director of the Mayor Of London’s Promotional And Economic Development Agency, London & Partners

Marcus Fairs
Founder and Editor-in-Chief of Dezeen

Tim Marlow OBE
Chief Executive and Director, Design Museum

Harry Parr
Architect and Founder of Bompas & Parr

Deb Pellen
Global Director, Innovation at Bacardi

Serena Rees
British Businesswoman and Founder of les boys les girls

Prof Charles Spence
Experimental Psychologist and Head of the University of Oxford’s Crossmodal Research Laboratory

Bee Wilson
Food Journalist, Author and Historian

The winners were shortlisted by the jury based on four criteria including innovation, functionality, social impact and aesthetics.

With so many beautiful, whacky, innovative designs, it’s no exaggeration to say that the competition was fierce.

Check out the winning entries here.

Read some of our customer success stories where we’ve also used display banners.