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AI is a great tool, it can help ideate, speed up your workflow and deliver greater efficiency. In particular, we’re fans of Chat GPT, let’s take a look at how it can be used across your B2B PPC campaigns

Streamlining Ad Copy Creation

One of the biggest ways we use Chat GPT is for creating killer ad copy. Writing compelling ads that grab attention and drive clicks is time-consuming. With Chat GPT, we can whip up engaging, relevant ad copy in no time.

Example: Let’s say we’re running a PPC campaign for a client in the SaaS industry. The client, XYZ Cloud Solutions, is launching a new project management tool. Chat GPT helps us generate multiple versions of ad text, each tailored to different buyer personas, such as project managers, IT directors, and startup founders. Here are some example prompts you can use:

Prompt: “Write an ad for project managers promoting XYZ Cloud Solutions’ project management tool. Emphasize collaboration and meeting deadlines.”

Generated Ad: “Streamline your projects with XYZ Cloud Solutions. Collaborate effortlessly and meet deadlines with ease.”

Prompt: “Create an ad for IT directors focusing on the security and scalability of XYZ Cloud Solutions’ project management tool.”

Generated Ad: “Secure and scalable project management in the cloud. XYZ Cloud Solutions ensures your data is safe and accessible.”

Prompt: “Develop an ad for startup founders highlighting the affordability and power of XYZ Cloud Solutions’ project management tool.”

Generated Ad: “Get your projects off the ground with XYZ Cloud Solutions. Affordable, powerful, and easy to use.”

By testing these different versions, we quickly identify which messages resonate best with each audience, optimizing ad performance and maximizing ROI.

Enhancing Keyword Research

Finding the right keywords is crucial for any PPC campaign. Chat GPT helps us dive deep into keyword research, uncovering not just the obvious choices but also those hidden gems that competitors might miss.

Example: For one of our clients in the cybersecurity space, we use Chat GPT to brainstorm and validate keywords. We start with basic keywords like “cybersecurity solutions” and “data protection.” Chat GPT then suggests additional long-tail keywords. Here is an example prompt you can use:

Prompt: “Generate long-tail keywords for a cybersecurity company focused on small businesses, AI-driven threat detection, and cloud security compliance.”

Generated Keywords:

  • “Prevent data breaches for small businesses”
  • “AI-driven threat detection”
  • “Cloud security compliance”

Data-Driven Insights and Reporting

Lastly, we use Chat GPT to analyze campaign data and generate insights. It can sift through heaps of data to identify trends, spot issues, and suggest improvements, making our reporting more insightful and actionable.

Example: After running a PPC campaign for a logistics client, we ran, Chat GPT to help us create detailed reports highlighting key metrics. We might discover that ads targeting “same-day delivery” perform better in urban areas, while “cost-effective shipping solutions” resonate more in rural regions.

Example Prompt: “Analyze PPC campaign data for a logistics company and provide insights on ad performance, highlighting key trends and recommendations for improvement.”

Generated Insights:

  • Trend: “Ads targeting ‘same-day delivery’ perform better in urban areas.”
  • Recommendation: “Increase budget allocation for ‘same-day delivery’ ads in urban regions.”
  • Trend: “Ads promoting ‘cost-effective shipping solutions’ resonate more in rural areas.”
  • Recommendation: “Focus on ‘cost-effective shipping solutions’ ads in rural regions to boost engagement.”

With these insights, we adjust ad targeting and messaging to improve overall campaign performance.

Need help implementing these strategies like a pro for your B2B PPC campaigns? Drop us a line.

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