AUSTROTHERM: NATIVE, DISPLAY AND
PROGRAMMATIC VIDEO

Insulation pioneer, Austrotherm, is one of our longest-standing clients. They’ve been with us since the very start of our journey (the golden days of 2015) and run native, display and video ad campaigns with us on a monthly basis.

Challenge

Austrotherm may not be a mainstream brand like Coca-Cola, but it’s the place to go to if you’re looking for insulation.

Because of the nature of the business, Austrotherm needs to balance their marketing efforts and make sure not to spend their budget on creating awareness to a too wide audience. Instead, we help them focus on getting attention from individuals who have just been starting to make construction or renovation plans.

Solution

To do this, our strategy is to distribute ads through a predetermined list of publishers where these audiences congregate.

Depending on the target group and interests, we use contextual targeting to establish which selling points to focus on and which section to the website to send them to. Essentially different optimised landing pages for different target groups.

Results

To us, nothing says ‘success’ like client retention and this is something we’re incredibly proud to say we’re smashing! We’ve been managing Austrotherm’s campaigns since we opened up our doors as an agency, and look forward to many more years of collaboration.

Check out our case studies from some of our other long-standing clients including Gerard.