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Is your goal to reach B2B audiences in the most impactful cost-effective way possible?
It starts with understanding who you’re targeting and how they behave, then using that information for data-led B2B media buying. However, there is no one-size fits all approach to Quora marketing because every B2B industry has different needs.
Our paid media team develops Quora marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.
Our media buying strategy is always focused on achieving the objectives of each campaign and the needs of the target audience. We conduct extensive research to understand the audience we are targeting such as their behaviours, preferences, and pain points.
Advant follows a 9 step process that will be adapted to your challenges.
Whether testing on one off campaigns, always-on activity, brand, demand or performance, our team will closely monitor campaigns, and you will have access to a real time reporting suite.
One key difference between the two platforms is the type of content that is shared. LinkedIn is primarily focused on career development and job opportunities, with users sharing updates on their professional achievements, industry news, and job postings. Quora, on the other hand, is focused on knowledge-sharing and crowd-sourcing information from a diverse community of users, with a broader range of topics discussed beyond just career-related subjects.
Another key difference is the way that users interact with content on each platform. LinkedIn relies heavily on connections and networks, with users often only seeing content from people they are connected with. Quora, on the other hand, uses an algorithm to surface content and topics based on user interests and engagement, allowing users to discover new information and perspectives from a wider range of sources.
Finally, Quora’s advertising platform allows for more granular targeting options, including targeting specific questions or topics, whereas LinkedIn’s advertising options tend to be more limited to job titles, industries, and company sizes.
We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH.
By incorporating these channels into your overall marketing strategy, we deliver a comprehensive, multi-channel approach that reaches your audience at every touchpoint, increasing the likelihood of conversion and maximizing your ROI.
Quora is a powerful platform for B2B marketing, but we know that a holistic channel strategy is essential for driving the best results.
We start by identifying the optimal channels for your brand based on your target audience, industry, and objectives. This might include leveraging LinkedIn for lead gen forms, Google Ads for search-driven customer acquisition, and programmatic advertising for increased brand awareness and personalized messaging, whilst Quora is used for specific keyword targeting and topic-based advertising across the funnel.
Our goal is to create a seamless customer journey that guides prospects from initial awareness to conversion, regardless of the channel they encounter your brand on. By monitoring the performance of each channel, we can make data-driven decisions to optimize your marketing mix, ensuring that your budget is allocated efficiently and your ROI remains high.
1 - Value
We understand that our clients are looking for cost-effective solutions that deliver a positive ROI. That’s why we work closely with our clients to develop customized Quora advertising strategies that are designed to maximize results while minimizing costs.
2- Service
We believe in providing our clients with exceptional service at every stage of the advertising process, from strategy development and implementation to ongoing campaign management and optimization. We pride ourselves on our responsiveness, attention to detail, and commitment to delivering the best possible outcomes for our clients.
3- Results
Our primary focus is on delivering results that matter to our clients, whether that’s increasing brand awareness, generating high-quality leads, or driving conversions. We use a range of tactics, including targeting specific topics and questions, to ensure that we’re reaching the right audience and delivering measurable results.
4- Expertise
Our team of experienced Quora advertising specialists has a deep understanding of the platform and the unique challenges and opportunities it presents for B2B marketers. We leverage this expertise to develop strategies that are tailored to our clients’ specific needs and goals, ensuring that they get the best possible results from their Quora advertising campaigns.
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What’s included in our agency's ongoing management?
Challenge:
NTT, a global technology solutions provider, needed to drive more cost-effective traffic to their website outside of paid search in order to achieve their web KPIs.
Solution:
Advant Technology developed a Quora advertising campaign that targeted several senior B2B buyers in 10 markets. Using keyword and topic targeting, we were able to create a highly effective campaign that delivered cost-effective traffic to NTT’s website.
Results:
Our campaign resulted in an 80% reduction in CPCs, meaning NTT’s budget went further and they were able to achieve their web KPIs. Through our targeted approach, we were able to drive high-quality traffic to NTT’s website, resulting in an increase in leads and conversions.
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