B2B Quora Advertising

Founded in 2014, we’re a Quora Ads agency that takes a targeted, audience-first approach to integrated marketing.

Is your goal to reach B2B audiences in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led B2B media buying. However, there is no one-size fits all approach to Quora marketing because every B2B industry has different needs.

Our paid media team develops Quora marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

Our media buying strategy is always focused on achieving the objectives of each campaign and the needs of the target audience. We conduct extensive research to understand the audience we are targeting such as their behaviours, preferences, and pain points.

Book a free consultation session with our strategist now to uncover the missing components of your paid advertising.

We start by understanding who the client’s target audiences are so they can be reached in impactful ways across all media mix disciplines which will lead us towards more.

Advant follows a 9 step process that will be adapted to your challenges.

  • Goals & Objectives
  • Target Audience Insights, Research & Education
  • Strategy
  • Channel Strategy
  • Content Strategy
  • Reporting
  • Program Optimisation
  • New Opportunities & Education
    Innovation & Continuous learning

Whether testing on one off campaigns, always-on activity, brand, demand or performance, our team will closely monitor campaigns, and you will have access to a real time reporting suite.

Quora Lead Generation B2B With Our Company

One key difference between the two platforms is the type of content that is shared. LinkedIn is primarily focused on career development and job opportunities, with users sharing updates on their professional achievements, industry news, and job postings. Quora, on the other hand, is focused on knowledge-sharing and crowd-sourcing information from a diverse community of users, with a broader range of topics discussed beyond just career-related subjects.

Another key difference is the way that users interact with content on each platform. LinkedIn relies heavily on connections and networks, with users often only seeing content from people they are connected with. Quora, on the other hand, uses an algorithm to surface content and topics based on user interests and engagement, allowing users to discover new information and perspectives from a wider range of sources.

Finally, Quora’s advertising platform allows for more granular targeting options, including targeting specific questions or topics, whereas LinkedIn’s advertising options tend to be more limited to job titles, industries, and company sizes.

Combining Quora Ads with Programmatic Native/Display

We can help you succeed by simultaneously managing multiple advertising channels, including programmatic display, video, native, audio, CTV, search, social and DOOH. 

By incorporating these channels into your overall marketing strategy, we deliver a comprehensive, multi-channel approach that reaches your audience at every touchpoint, increasing the likelihood of conversion and maximizing your ROI.

Quora is a powerful platform for B2B marketing, but we know that a holistic channel strategy is essential for driving the best results. 

We start by identifying the optimal channels for your brand based on your target audience, industry, and objectives. This might include leveraging LinkedIn for lead gen forms, Google Ads for search-driven customer acquisition, and programmatic advertising for increased brand awareness and personalized messaging, whilst Quora is used for specific keyword targeting and topic-based advertising across the funnel. 

Our goal is to create a seamless customer journey that guides prospects from initial awareness to conversion, regardless of the channel they encounter your brand on. By monitoring the performance of each channel, we can make data-driven decisions to optimize your marketing mix, ensuring that your budget is allocated efficiently and your ROI remains high.

Advantages of Quora Lead Generation

  1. Cost-effective: Compared to other advertising platforms like LinkedIn and Google Ads, Quora advertising can be more cost-effective, with lower CPCs (cost per click) and CPMs (cost per thousand impressions).
  2. Quality Leads: Quora users are actively seeking answers and information on specific topics, making them more likely to engage with relevant content and convert into leads. Quora also provides advertisers with the ability to target users based on specific topics or questions they have interacted with, allowing for highly targeted lead-generation campaigns.

Why us? What makes our approach to Quora different from other agencies?

1 - Value

We understand that our clients are looking for cost-effective solutions that deliver a positive ROI. That’s why we work closely with our clients to develop customized Quora advertising strategies that are designed to maximize results while minimizing costs.

2- Service

We believe in providing our clients with exceptional service at every stage of the advertising process, from strategy development and implementation to ongoing campaign management and optimization. We pride ourselves on our responsiveness, attention to detail, and commitment to delivering the best possible outcomes for our clients.

3- Results

Our primary focus is on delivering results that matter to our clients, whether that’s increasing brand awareness, generating high-quality leads, or driving conversions. We use a range of tactics, including targeting specific topics and questions, to ensure that we’re reaching the right audience and delivering measurable results.

4- Expertise

Our team of experienced Quora advertising specialists has a deep understanding of the platform and the unique challenges and opportunities it presents for B2B marketers. We leverage this expertise to develop strategies that are tailored to our clients’ specific needs and goals, ensuring that they get the best possible results from their Quora advertising campaigns.

What’s included in our programmatic agency set-up?

  • Project Initiation
  • Onboarding tracker customisation
  • Run through with the client to ensure all points are covered
  • Google Data Studio Dashboard design, setup
  • Help facilitate with social channel creation incl logins
  • Consult & close work where required with Creative Team on digital assets & content including landing pages
  • Invoicing setup for each platform as well as internal systems for tracking spend & payments schedules
  • Tracking strategy & pixel implementation
  • Advertising accounts creation & set up
  • Campaigns structure setup, all strategies and corresponded assets upload, push live
  • Platform approvals expediting where required/applicable

What’s included in our agency's ongoing management?

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Ad hoc meetings
  • Creative consulting based n the test results & learnings
  • Bid optimisation
  • Audience optimisation 
  • Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • Ads rotation
  • Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

Quora Advertising Case Study


NTT, a global technology solutions provider, needed to drive more cost-effective traffic to their website outside of paid search in order to achieve their web KPIs.


Advant Technology developed a Quora advertising campaign that targeted several senior B2B buyers in 10 markets. Using keyword and topic targeting, we were able to create a highly effective campaign that delivered cost-effective traffic to NTT’s website.



Our campaign resulted in an 80% reduction in CPCs, meaning NTT’s budget went further and they were able to achieve their web KPIs. Through our targeted approach, we were able to drive high-quality traffic to NTT’s website, resulting in an increase in leads and conversions.

Advant Technology Display Advertising Scaled 6


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