Case Studies
Visit Cyprus: Programmatic Display Advertising
We drove visitors to the Visit Cyprus Tourism Information Page through display advertising.
We worked with the Eastern Macedonia & Thrace tourism board via an agency partner in Greece acting as a white label solution. The campaign created brand awareness through native advertising formats. The campaign was delivered across tier 1 travel-related websites in Turkey.
CHALLENGE
Eastern Macedonia and Thrace were looking to increase their brand exposure across Turkey. They had a set timeline to achieve an increase in the number of bookings to the region, and thus, we were appointed to reach people who intend to book a holiday abroad in the near future.
By using contextual audience we are effectively targeting users who are in the middle of the path to purchase for purchasing travel services.
SOLUTION
The campaign was delivered to only one market, using contextual rather than demographics. We targeted people who have a strong intent of travelling in the near future or who have a strong interest in travelling abroad.
RESULT
We achieved 700,000 impressions from native advertising with a 0.25% CTR. This is way above the market average of 0.16%.
The use of banners as an addition to the native advertising resulted in a total of 1,300,000 impressions and 3,000 new potential customers to Eastern Macedonia & Thrace.
We worked with the Eastern Macedonia & Thrace tourism board via an agency partner in Greece acting as a white label solution. The campaign created brand awareness through native advertising formats. The campaign was delivered across tier 1 travel-related websites in Turkey.
CHALLENGE
Eastern Macedonia and Thrace were looking to increase their brand exposure across Turkey. They had a set timeline to achieve an increase in the number of bookings to the region, and thus, we were appointed to reach people who intend to book a holiday abroad in the near future.
By using contextual audience we are effectively targeting users who are in the middle of the path to purchase for purchasing travel services.
SOLUTION
The campaign was delivered to only one market, using contextual rather than demographics. We targeted people who have a strong intent of travelling in the near future or who have a strong interest in travelling abroad.
RESULT
We achieved 700,000 impressions from native advertising with a 0.25% CTR. This is way above the market average of 0.16%.
The use of banners as an addition to the native advertising resulted in a total of 1,300,000 impressions and 3,000 new potential customers to Eastern Macedonia & Thrace.
We drove visitors to the Visit Cyprus Tourism Information Page through display advertising.
We drove brand awareness across France through programmatic display banners and achieved nearly six million impressions.
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