The #1 LinkedIn Ads Agency
for Health Care & Medical Device Industries

Integrated with Your Health Care and Medical Device Team

At Advant Technology, we do more than manage your LinkedIn Ads—we become an integral part of your team to drive growth. With years of experience managing tens of millions in paid spend, we understand the complexities of the health care market.

We ensure your LinkedIn Ads are not just visible—they resonate with the decision-makers who matter most, from hospital administrators to health care professionals (HCPs), including physicians, specialists, and procurement managers.

Talk to us today
Ready to unlock the full power of LinkedIn for your health care or medical device company? Contact us today for a personalized LinkedIn Ads review. We’ll provide insights and recommendations specific to your business, helping you achieve higher ROI, better lead quality, and increased product adoption through expert LinkedIn advertising.

364+Campaigns
$17M Media Spent
61 Countries

364+Campaigns
$17M Media Spent
61 Countries

Harness LinkedIn’s Power for Health Care & Medical Device Marketing

LinkedIn is unparalleled in its ability to reach HCPs and decision-makers, making it an essential platform for companies in the health care, MedTech, and medical device sectors. We leverage LinkedIn’s advanced targeting capabilities—whether by job title, industry, company size, or even specific medical specialties and certifications—to ensure your ads reach the exact audience, such as biomedical engineers, health care IT directors, or telemedicine specialists. Beyond just targeting, we fully utilize LinkedIn’s unique features to craft high-impact campaigns that drive conversions and foster growth.

Tailored Strategies Leveraging LinkedIn’s Unique B2B Features

Our LinkedIn Ads strategies for the health care and medical device industries are built around the platform’s distinctive tools and features, designed to maximize your marketing outcomes:


  • Lead Gen Forms: We use LinkedIn’s Lead Gen Forms to streamline the lead capture process, making it easier for health care professionals to engage with your brand. These forms are pre-filled with LinkedIn profile data, reducing friction and increasing conversion rates. This feature is particularly powerful for capturing high-quality leads within the health care sector, where trust, patient outcomes, and compliance are crucial.
  • Sponsored Content and InMail: We craft compelling Sponsored Content that appears directly in your audience’s LinkedIn feed, seamlessly integrating with their professional updates. Additionally, we use Sponsored InMail to deliver personalized messages straight to the inboxes of key prospects, such as hospital administrators, medical practitioners, and health care IT professionals. These tools are essential for nurturing leads and guiding them through the decision-making process, particularly in the lengthy and complex purchase cycles typical of the health care industry.
  • Account-Based Marketing (ABM): LinkedIn’s ABM capabilities allow us to target specific organizations that are high-value prospects for your health care or medical device products. We create highly customized campaigns that engage decision-makers within these accounts, ensuring that your message reaches those with the highest potential to convert into customers, whether they are looking for telemedicine solutions, medical devices, or point-of-care diagnostics.

 

Bombora Display Ads: Supercharging Your ABM Strategy

At Advant Technology, we go beyond LinkedIn’s native data by incorporating Bombora display ads into your ABM strategy. Bombora’s intent data enables us to identify and target companies that are actively in-market for health care, MedTech, and medical device solutions. By integrating this data with LinkedIn’s targeting, we can create hyper-focused campaigns that reach decision-makers precisely when they’re ready to purchase, whether they’re involved in population health management or digital health initiatives.

  • Bombora Audiences: We import Bombora audiences directly into LinkedIn to enhance targeting. This allows us to concentrate your ad spend on businesses already showing interest in health care, medical equipment, or biomedical engineering solutions like yours, significantly improving the efficiency of your campaigns.
  • Multi-Channel ABM: By combining Bombora’s insights with LinkedIn’s powerful ABM tools, we create a multi-channel approach that ensures your message reaches the right people across different platforms. This integration greatly enhances your chances of engagement, resulting in higher-quality leads and a stronger sales pipeline, especially in sectors like healthcare data security and medical device sales.

 

Ad Formats that Deliver Impact

  • Dynamic Ads: We leverage LinkedIn’s Dynamic Ads to create personalized experiences that resonate with each viewer. By automatically incorporating the viewer’s LinkedIn profile data, these ads deliver relevant content that feels bespoke, significantly improving engagement rates. This format is particularly effective for building brand awareness among health care professionals and driving traffic to key content like clinical trial results, case studies, or product pages.
  • Video Ads: Video is a powerful medium for conveying complex health care solutions in a concise and engaging format. Our Video Ads are crafted to highlight your medical devices’ unique value propositions, whether it’s demonstrating a new technology or showcasing patient outcomes. With the ability to target by job title, medical specialty, and more, these ads ensure that your message reaches the right audience, from health care IT professionals to specialists in surgical instruments.
  • Carousel Ads: Carousel Ads allow you to showcase multiple aspects of your health care services or medical devices, or tell a broader story by featuring a series of cards in a single ad unit. This format is ideal for companies looking to highlight a range of products or different treatment applications, driving deeper engagement by encouraging users to swipe through each card, whether it’s for population health management or wearable medical devices.
  • Document Ads: LinkedIn Document Ads are a powerful tool for sharing in-depth content directly within the platform. These ads enable health care and medical device companies to distribute valuable resources such as whitepapers, research reports, clinical trial findings, and case studies. Document Ads are particularly effective for educating decision-makers and health care professionals about your solutions, offering them the opportunity to download or engage with the content without leaving LinkedIn. This format is ideal for conveying detailed information that supports complex purchasing decisions, such as new medical technologies or regulatory compliance strategies.
  • Text Ads: While simple, LinkedIn Text Ads can be highly effective for driving targeted traffic to your landing pages or lead capture forms. These ads are displayed in prominent positions on LinkedIn pages, making them a cost-effective way to reach health care professionals and decision-makers with clear, concise messaging.

Focused on Your Success

In the health care and medical device industries, metrics like customer acquisition cost (CAC), product adoption rates, and compliance with healthcare regulations are critical. That’s why our LinkedIn Ads strategies are designed not just to drive clicks, but to generate meaningful engagements that lead to conversions. We continuously optimize your campaigns, adjusting bids, creatives, and targeting based on real-time data to ensure that every aspect of your LinkedIn Ads contributes to your growth objectives, whether in value-based care or health care innovation.

Precision and Optimization: The Advant Technology Difference

  • Real-Time Optimization: We adopt a hands-on approach to campaign management. Using LinkedIn’s advanced bidding strategies and machine learning tools, we continuously optimize your campaigns in real-time. Whether it’s adjusting bids to maximize high-quality leads or refining ad creatives to better resonate with your audience, we ensure that your LinkedIn Ads are always performing at their best.
  • Ad Testing and Iteration: We conduct rigorous A/B testing on everything from ad copy to creative formats. By analyzing performance across different audience segments and ad variations, we refine our approach to increase engagement and conversions. Our iterative process ensures that your campaigns evolve with your business needs and market trends, whether in MedTech advancements or the latest in chronic disease management.

Pricing and Packages

Our services cater to companies with a monthly digital budget of at least $10,000. This investment allows us to deploy the strategies and resources necessary to drive significant growth and deliver a strong return on investment. Our pricing model is based on the scope of work, considering factors like the number of campaigns, target markets, and specific health care needs. We typically employ a hybrid pricing approach that combines account management fees with media commissions.

Feature Comparison Table
Feature Advant Technology (Us) Competitors (Them)
Advanced Audience Targeting We utilize LinkedIn's advanced targeting to reach specific healthcare roles, industries, and company sizes within the healthcare and medical device sectors, ensuring your ads engage decision-makers who matter most. Basic targeting often limited to general criteria, missing the nuances needed to effectively reach healthcare professionals.
Account-Based Marketing (ABM) Our ABM strategies are tailored to target high-value healthcare accounts, maximizing engagement and ROI through precise targeting. Limited or no ABM capabilities, leading to broader, less targeted campaigns that dilute marketing efforts.
Lead Gen Forms We optimize LinkedIn Lead Gen Forms for the healthcare sector, simplifying the lead capture process and improving conversion rates. Generic lead forms with little customization, often leading to lower engagement and higher drop-off rates.
Sponsored Content and InMail We craft personalized content and InMail campaigns that address specific healthcare pain points, driving deeper engagement. Standardized content that fails to resonate with the unique challenges faced by healthcare decision-makers.
Dynamic Ads and Video Ads We create personalized, engaging experiences using Dynamic Ads and Video Ads, which are highly effective for showcasing complex medical devices and healthcare solutions. Limited use of dynamic and video formats, resulting in less engaging and impactful campaigns.
Custom Reporting Our reports focus on healthcare-specific KPIs, providing actionable insights into metrics like CAC, lead quality, and pipeline growth. Basic reporting with limited customization, often overlooking key metrics crucial to healthcare and medical device companies.
Data-Driven Optimization We continuously refine your campaigns using advanced analytics, focusing on improving lead quality and reducing customer acquisition costs. Standard optimization techniques with limited use of data, often leading to suboptimal campaign performance.
Healthcare Expertise Our deep understanding of the healthcare and medical device landscape ensures our strategies are aligned with your industry needs. Generalized strategies that lack the specific focus and expertise needed to effectively market healthcare and medical device solutions.

How We Execute High-Performing LinkedIn Ad Campaigns for Health Care & Medical Device Industries

Step 1: Identify Your Ideal Health Care Customer

We start by understanding your business, key clients, and campaign goals to segment target audiences effectively, focusing on decision-makers like hospital administrators, health care IT directors, and health care professionals (HCPs).

Step 2: Craft Targeted Health Care Ads

Our team writes persuasive ad copy and designs creatives that resonate with health care professionals, ensuring alignment with your brand and industry-specific needs, whether in telemedicine or medical device sales.

Step 3: Launch and Manage Campaigns

We deploy your ads across LinkedIn, using multiple ad types, retargeting, and advanced audience targeting to reach specialists in fields such as digital health or value-based care.

Step 4: Optimize for Maximum ROI

We continually A/B test and refresh creatives, holding regular strategy calls to scale your results and maximize conversions, ensuring your message stays relevant in a rapidly evolving health care landscape.

REAL-TIME ANALYTICS & REPORTING

The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

How do we report on LinkedIn Ads

Regarding LinkedIn Ads, reporting is essential to track your progress and determine whether or not your campaigns are successful. Analytics and reporting can help you understand your audience, measure your results, and set benchmarks for future campaigns. Advant Technology uses custom reporting for all its B2B clients

  • Goals & KPIs defined 
  • Mapping available metrics & dimensions to goals & KPIs
  • Google Data Studio Dashboard design, setup & maintenance/update
  • EOC Reporting (pptx, screenshots, future recommendations)
Advant Technology Display Advertising Scaled 6

What's included in our Digital Marketing Services Setup?

  • Project Initiation – Audience development, KPI & Goals
  • Google Ads Ad platform set up, including logins where applicable 
  • Consultation on landing pages 
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What's Included in our LinkedIn Ads Service - Ongoing Management Plans

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Creative consulting based on the test results & learnings
  • Bid optimisation/Audience optimisation/Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • LinkedIn Ads rotation
  • LinkedIn Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

WHAT OUR CLIENTS SAY

We set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across premium publishers and the number of engagements and clicks associated with those impressions. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t
Head of Growth Marketing London Based App Store Optimisation Agency
Using native and video advertising they returned a ROAS of 2.8x and generated brand lift at the same time. Their innovative solutions helped drive sales through formats we hadn't previously been using thus providing increment sales
Ben Street
Ben StreetShore Projects
Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us. Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialise those.
Hawk
HawkPipar TBWA
Advant delivered much more than we were expecting in some cases and over delivered above targets! They hear our needs and try to understand them, which is an important thing. They give us ongoing live reporting which we can share with clients.
Christina S.Full Service Greek Agency Owner
We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets. Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with.
Richard Bloch
Richard BlochPokerstars
“After winning a competitive tender, the Advant Technology’s team really went the extra mile to make sure that the campaign they created was spot on. Because they are such a great listeners, they understood exactly what I was trying to achieve and I can’t praise their creativity highly enough. The campaign they run for us during the pandemic brought amazing results and hugely exceeded our expectations. I would recommend them wholeheartedly as a company which provides just the right balance of professionalism, creativity and customer service.”
Dorota Wojciechowska​
Dorota Wojciechowska​Head of Marketing, Polish Tourism Organisation​
"Advant Technology continues to be our programmatic advertising partner of choice because of the results they deliver. I don’t know another agency that can deliver 98% audible and viewable on completion and with a CTR of 8.6%. "
Michael Bonfils
Michael BonfilsCEO, SEM International
The quality ROI that we have achieved from our advertising campaign with Advant Technology demonstrates the high level of understanding and expertise that they have. The team at Advant were professional and helpful from the start, and were focused on getting us the best results possible. Their ability to spot opportunities and suggest small tweaks throughout our campaign was great as it meant that we could react where necessary to maximise results.
Campbell McLeish
Campbell McLeish Sales & Marketing Manager, Nolan Business Solutions
"If you're looking for the best advertising agency to increase ecommerce sales, look no further than Advant Technology. We worked with them to maximise sales during Covid-19 and are over the moon with the results!"
Dan M.
Dan M.CEO, Plastock.co.uk
Advant Technology Ltd is 100% reliable; we are very pleased with their work. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions. The are experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner.
Edina Jobbagy
Edina JobbagyNotus Media
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5/5
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5/5
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5/5
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OUR CLIENTS

SEE ALL CLIENTS

LET'S TALK ABOUT RESULTS

Reduced Cost per lead from €830 to €85

Reduced Cost per lead from €830 to €85

We helped Canon lower CPL by using content syndication instead of paid media. We identified relevant publishers, negotiated deals, and optimized content for lead generation. This strategy generated high-quality leads at a lower cost while building their sale pipeline.
<p style="font-size:43px; margin-top: 0px; margin-bottom:0px; "><strong><span style="color: #f25256;">Lowered CPL by 30%</span></strong></p>

Lowered CPL by 30%

By leveraging Quora as a platform for advertising, we successfully helped a B2B reseller of Oracle NetSuite ERP solutions lower their cost-per-lead (CPL) by an impressive 30% compared to using Google Ads. CPC bidding and applying a TAL helped to increase efficiency and narrow in on our target audience.
Lowered Google Ads CPC by 79%
By implementing country and bid optimization techniques, we successfully reduced the cost-per-click (CPC) for NTT by an impressive 79%. Through careful analysis of geographical data and bid adjustments, we targeted regions with higher conversion rates and adjusted bids accordingly.

What Makes You Different to other Linkedin Marketing Agencies?

Profit-Driven Approach 

The most successful companies take a profit-driven approach. This means identifying the right B2B customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.

Customer Service Teams 

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done. 

Independent & Agile LinkedIn Advertising Agency Services

Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.

Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Approach to LinkedIn Marketing 

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and B2B creative. To that end, we continuously hypothesise, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Ongoing Optimisation – Partner In Success 

As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and develop strategies for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online LinkedIn advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of LinkedIn digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.

This allows us to take a tailored, consultative approach to our LinkedIn services to deliver the best possible outcomes. We are committed to helping our clients succeed with LinkedIn ads, and we look forward to continuing to work together to achieve even greater success in the future.

 

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Frequently Asked Questions about LinkedIn Advertising

Finding and targeting your audience on LinkedIn starts with a clear understanding of your ideal customer profile (ICP) within the Health Care and Medical Device sectors. LinkedIn’s advanced targeting options allow you to segment your audience based on job titles, industries, company sizes, medical specialties, and certifications relevant to your products. Additionally, LinkedIn’s matched audiences feature enables you to retarget website visitors or upload custom lists of key decision-makers and health care professionals (HCPs). Continuously refining your targeting parameters based on campaign performance data is crucial for effectively reaching medical professionals and driving engagement with high-value prospects.

The choice between PPC (Pay-Per-Click) and LinkedIn Ads depends on your specific business objectives, target audience, and budget. PPC, particularly through platforms like Google Ads, is highly effective for capturing intent-based searches from individuals actively seeking medical devices or health care solutions. LinkedIn Ads, however, excel in B2B marketing by allowing you to target health care professionals based on their job roles, industries, and specialties—making it ideal for reaching decision-makers in hospitals, clinics, and health systems. For health care and medical device companies, LinkedIn Ads often deliver better ROI when the goal is to engage with key stakeholders and nurture long-term relationships, while PPC is more suited for capturing immediate demand and driving conversions. A strategic combination of both, tailored to your goals, often yields the best results.

Yes, Advant Technology offers comprehensive PPC services alongside LinkedIn Ads management. We specialize in developing and managing PPC campaigns across platforms such as Google Ads and Bing Ads, focusing on driving high-intent traffic and maximizing your return on ad spend. Our PPC approach is deeply data-driven, involving continuous optimization to ensure your ads reach the right audience in the health care and medical device sectors, effectively achieving your business goals. Whether you’re looking to capture search intent within the health care industry or boost visibility across multiple digital channels, we have the expertise to support your needs.

Success in a LinkedIn Ads campaign for the Health Care and Medical Device industries is measured by tracking key performance indicators (KPIs) that align with your business objectives. These KPIs typically include metrics such as click-through rate (CTR), cost per lead (CPL), conversion rate, and overall return on ad spend (ROAS). For health care and medical device companies, we also focus on more specific metrics like customer acquisition cost (CAC), lead quality, and the number of high-value leads generated. We provide detailed analytics and custom reports that offer insights into campaign performance, enabling continuous optimization and alignment with your growth objectives.

Our onboarding process starts with a deep-dive discovery session to fully understand your business goals, target audience, and current marketing strategies within the Health Care and Medical Device industries. We then conduct a thorough audit of your existing LinkedIn Ads or PPC campaigns to identify areas for improvement. Based on this analysis, we develop a tailored strategy that aligns with your specific objectives. Throughout the onboarding process, we maintain close communication with your team, ensuring that all stakeholders are aligned and that our strategy is set up to deliver measurable results from the start. We also establish robust tracking and analytics to monitor performance and make data-driven adjustments as your campaigns progress.

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