At Advant Technology, we do more than manage your LinkedIn Ads—we become an integral part of your manufacturing and industrial services team to drive growth. With years of experience managing tens of millions in paid spend, we understand the complexities of the manufacturing industry, from supply chain management to advanced manufacturing technologies. We ensure your LinkedIn Ads are not just visible—they resonate with the decision-makers who matter most, from plant managers to procurement officers, and engineers.
364+Campaigns
$17M Media Spent
61 Countries
364+Campaigns
$17M Media Spent
61 Countries
LinkedIn is unparalleled in its ability to reach manufacturing professionals and decision-makers, making it an essential platform for companies in the manufacturing, industrial automation, and supply chain sectors. We leverage LinkedIn’s advanced targeting capabilities—whether by job title, industry, company size, or specific engineering disciplines and certifications—to ensure your ads reach the exact audience, such as operations managers, mechanical engineers, or supply chain directors. Beyond just targeting, we fully utilize LinkedIn’s unique features to craft high-impact campaigns that drive conversions and foster growth.
Our LinkedIn Ads strategies for the manufacturing and industrial services industries are built around the platform’s distinctive tools and features, designed to maximize your marketing outcomes:
At Advant Technology, we go beyond LinkedIn’s native data by incorporating Bombora display ads into your ABM strategy. Bombora’s intent data enables us to identify and target companies that are actively in-market for manufacturing and industrial services solutions. By integrating this data with LinkedIn’s targeting, we can create hyper-focused campaigns that reach decision-makers precisely when they’re ready to purchase, whether they’re involved in process optimization or adopting new manufacturing technologies.
In the manufacturing and industrial services industries, metrics like customer acquisition cost (CAC), product adoption rates, and operational efficiency are critical. That’s why our LinkedIn Ads strategies are designed not just to drive clicks, but to generate meaningful engagements that lead to conversions. We continuously optimize your campaigns, adjusting bids, creatives, and targeting based on real-time data to ensure that every aspect of your LinkedIn Ads contributes to your growth objectives, whether in advanced manufacturing or supply chain management.
Our services cater to companies with a monthly digital budget of at least $10,000. This investment allows us to deploy the strategies and resources necessary to drive significant growth and deliver a strong return on investment. Our pricing model is based on the scope of work, considering factors like the number of campaigns, target markets, and specific industrial needs. We typically employ a hybrid pricing approach that combines account management fees with media commissions.
| Feature | Advant Technology (Us) | Competitors (Them) |
|---|---|---|
| Advanced Audience Targeting | We utilize LinkedIn's advanced targeting to reach specific manufacturing roles, industries, and company sizes, ensuring your ads engage decision-makers who matter most, such as plant managers, engineers, and procurement officers. | Basic targeting often limited to general criteria, missing the nuances needed to effectively reach manufacturing professionals. |
| Account-Based Marketing (ABM) | Our ABM strategies are tailored to target high-value manufacturing accounts, maximizing engagement and ROI through precise targeting. | Limited or no ABM capabilities, leading to broader, less targeted campaigns that dilute marketing efforts. |
| Lead Gen Forms | We optimize LinkedIn Lead Gen Forms for the manufacturing sector, simplifying the lead capture process and improving conversion rates. | Generic lead forms with little customization, often leading to lower engagement and higher drop-off rates. |
| Sponsored Content and InMail | We craft personalized content and InMail campaigns that address specific manufacturing pain points, driving deeper engagement. | Standardized content that fails to resonate with the unique challenges faced by manufacturing decision-makers. |
| Dynamic Ads and Video Ads | We create personalized, engaging experiences using Dynamic Ads and Video Ads, which are highly effective for showcasing complex manufacturing solutions, such as process automation or industrial equipment. | Limited use of dynamic and video formats, resulting in less engaging and impactful campaigns. |
| Custom Reporting | Our reports focus on manufacturing-specific KPIs, providing actionable insights into metrics like CAC, lead quality, and pipeline growth. | Basic reporting with limited customization, often overlooking key metrics crucial to manufacturing and industrial services. |
| Data-Driven Optimization | We continuously refine your campaigns using advanced analytics, focusing on improving lead quality and reducing customer acquisition costs. | Standard optimization techniques with limited use of data, often leading to suboptimal campaign performance. |
| Manufacturing Expertise | Our deep understanding of the manufacturing and industrial services landscape ensures our strategies are aligned with your industry needs. | Generalized strategies that lack the specific focus and expertise needed to effectively market manufacturing and industrial solutions. |
Step 1: Identify Your Ideal Manufacturing Customer
We start by understanding your business, key clients, and campaign goals to segment target audiences effectively, focusing on decision-makers like plant managers, manufacturing engineers, and operations directors.
Step 2: Craft Targeted Manufacturing Ads
Our team writes persuasive ad copy and designs creatives that resonate with manufacturing professionals, ensuring alignment with your brand and industry-specific needs, whether in industrial automation or supply chain optimization.
Step 3: Launch and Manage Campaigns
We deploy your ads across LinkedIn, using multiple ad types, retargeting, and advanced audience targeting to reach specialists in fields such as lean manufacturing, robotics, or industrial IoT.
Step 4: Optimize for Maximum ROI
We continually A/B test and refresh creatives, holding regular strategy calls to scale your results and maximize conversions, ensuring your message stays relevant in a rapidly evolving industrial landscape.
REAL-TIME ANALYTICS & REPORTING
The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies.
Regarding LinkedIn Ads, reporting is essential to track your progress and determine whether or not your campaigns are successful. Analytics and reporting can help you understand your audience, measure your results, and set benchmarks for future campaigns. Advant Technology uses custom reporting for all its B2B clients
What's included in our Digital Marketing Services Setup?
What's Included in our LinkedIn Ads Service - Ongoing Management Plans
WHAT OUR CLIENTS SAY
LET'S TALK ABOUT RESULTS
Reduced Cost per lead from €830 to €85
Lowered CPL by 30%
The most successful companies take a profit-driven approach. This means identifying the right B2B customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.
Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.
Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done.
Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.
Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!
At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and B2B creative. To that end, we continuously hypothesise, test, and repeat based on the results.
We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.
As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and develop strategies for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online LinkedIn advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of LinkedIn digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.
This allows us to take a tailored, consultative approach to our LinkedIn services to deliver the best possible outcomes. We are committed to helping our clients succeed with LinkedIn ads, and we look forward to continuing to work together to achieve even greater success in the future.
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Finding and targeting your audience on LinkedIn begins with a clear understanding of your ideal customer profile (ICP) within the manufacturing and industrial services sectors. LinkedIn’s advanced targeting options allow you to segment your audience based on various factors such as job titles, industries, company sizes, and even specific technical skills or certifications relevant to your products and services. Additionally, LinkedIn’s matched audiences feature enables you to retarget website visitors or upload custom lists of key decision-makers and industrial professionals. Continuously refining your targeting parameters based on campaign performance data is crucial for effectively reaching manufacturing professionals and driving engagement with high-value prospects.
The choice between PPC (Pay-Per-Click) and LinkedIn Ads depends on your specific business objectives, target audience, and budget. PPC, particularly through platforms like Google Ads, is highly effective for capturing intent-based searches from individuals actively seeking manufacturing solutions. LinkedIn Ads, however, excel in B2B marketing by allowing you to target professionals based on their job roles, industries, and company sizes—making it ideal for reaching decision-makers in the manufacturing and industrial services space. For manufacturing companies, LinkedIn Ads often deliver better ROI when the goal is to engage with key stakeholders such as plant managers, engineers, and procurement officers, and nurture long-term relationships, while PPC is more suited for capturing demand and driving immediate conversions. Often, a strategic combination of both, customized to your goals, yields the best results.
Yes, Advant Technology offers comprehensive PPC services alongside LinkedIn Ads management. We specialize in developing and managing PPC campaigns across platforms such as Google Ads and Bing Ads, with a focus on driving high-intent traffic and maximizing your return on ad spend. Our PPC approach is deeply data-driven, involving continuous optimization to ensure your ads reach the right audience in the manufacturing and industrial sectors, effectively achieving your business goals. Whether you’re looking to capture search intent within the manufacturing industry or boost visibility across multiple digital channels, we have the expertise to support your needs.
Success in a LinkedIn Ads campaign for manufacturing and industrial services is measured by tracking key performance indicators (KPIs) that align with your business objectives. These KPIs typically include metrics such as click-through rate (CTR), cost per lead (CPL), conversion rate, and overall return on ad spend (ROAS). For manufacturing companies, we also focus on more specific metrics like customer acquisition cost (CAC), lead quality, and the number of high-value leads generated. We provide detailed analytics and custom reports that offer insights into campaign performance, enabling continuous optimization and alignment with your growth objectives.
Our onboarding process starts with a deep-dive discovery session to fully understand your business goals, target audience, and current marketing strategies within the manufacturing and industrial services sectors. We then conduct a thorough audit of your existing LinkedIn Ads or PPC campaigns to identify areas for improvement. Based on this analysis, we develop a tailored strategy that aligns with your specific objectives. Throughout the onboarding process, we maintain close communication with your team, ensuring that all stakeholders are aligned and that our strategy is set up to deliver measurable results from the start. We also establish robust tracking and analytics to monitor performance and make data-driven adjustments as your campaigns progress.
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