The #1 LinkedIn Ads Agency
for SaaS Companies

Integrated with Your SaaS Team

At Advant Technology, we do more than manage your LinkedIn Ads—we embed ourselves within your SaaS team to drive growth. Our approach is designed to make LinkedIn Ads a powerhouse for your business by aligning campaigns with your specific goals. We understand the intricacies of the SaaS market, and our expertise ensures that your LinkedIn Ads aren’t just visible—they resonate with the decision-makers who matter most.

Talk to us today
If your current LinkedIn Ads strategy isn't driving the results that matter—pipeline growth and revenue—it’s time to rethink your approach. At Advant Technology, we don’t just aim for higher engagement rates; we focus on metrics that truly matter for your SaaS business, such as customer acquisition cost (CAC) and LTV.

364+Campaigns
$17M Media Spent
61 Countries

364+Campaigns
$17M Media Spent
61 Countries

Unlock the Power of LinkedIn for SaaS Marketing

LinkedIn is unmatched in its ability to target professionals, making it a critical platform for SaaS companies aiming to reach key decision-makers. We leverage LinkedIn’s extensive targeting capabilities—whether by job title, industry, company size, or even specific skills—to ensure your ads reach the exact audience you need to grow your business. But we don’t stop at just targeting. We harness the full range of LinkedIn’s unique features to create high-impact campaigns that convert.

Tailored Strategies Leveraging LinkedIn’s Unique Features

Our LinkedIn Ads strategies are built around the platform’s distinctive tools and features, designed to maximize your SaaS marketing outcomes:

  • Advanced Audience Targeting: LinkedIn allows us to target users based on detailed professional criteria. We create custom audience segments that align with your ideal customer profile, ensuring your ads are seen by decision-makers who are most likely to engage. This includes targeting by job titles, industries, company sizes, and even specific skills or groups your potential customers are part of.
  • Lead Gen Forms: We use LinkedIn’s Lead Gen Forms to streamline the lead capture process, making it easier for professionals to engage with your brand. These forms are pre-filled with LinkedIn profile data, reducing friction and increasing conversion rates. This feature is particularly powerful for capturing high-quality leads without requiring prospects to leave the LinkedIn platform.
  • Sponsored Content and InMail: We craft compelling Sponsored Content that appears directly in your audience’s LinkedIn feed, blending seamlessly with their professional updates. Additionally, we use Sponsored InMail to deliver personalized messages straight to the inboxes of your key prospects. These tools are essential for nurturing leads and guiding them through the sales funnel.
  • Account-Based Marketing (ABM): LinkedIn’s ABM capabilities allow us to target specific companies that are high-value prospects for your SaaS product. We create highly customized campaigns that engage decision-makers within these accounts, ensuring that your message reaches those who have the greatest potential to convert.
  • Dynamic Ads and Video Ads: We utilize LinkedIn’s Dynamic Ads and Video Ads to create personalized, engaging experiences that capture attention. Dynamic Ads automatically personalize your creatives with each viewer’s profile data, making your ads more relevant and impactful. Video Ads are a powerful tool for showcasing your SaaS product’s features and benefits in a concise, visually engaging format.

LinkedIn Analytics and Reporting: LinkedIn’s robust analytics tools provide deep insights into campaign performance. We track key metrics like engagement, click-through rates, and lead quality to continually optimize your campaigns. Our focus is on delivering actionable insights that help refine targeting, messaging, and bid strategies to maximize ROI.

Bombora Display Ads: Supercharging Your ABM Strategy

At Advant Technology, we go beyond LinkedIn’s native data by incorporating Bombora display ads into your ABM strategy. Bombora’s intent data allows us to identify and target companies that are actively in-market for SaaS solutions. By integrating this data with LinkedIn’s targeting capabilities, we create hyper-focused campaigns that reach decision-makers precisely when they’re ready to purchase.

  • Bombora Audiences: We import Bombora audiences directly into LinkedIn to enhance targeting. This enables us to concentrate your ad spend on businesses already showing interest in SaaS solutions like yours, significantly improving the efficiency of your campaigns.
  • Multi-Channel ABM: By combining Bombora’s insights with LinkedIn’s powerful ABM tools, we craft a multi-channel approach that ensures your message reaches the right decision-makers across various platforms. This integration greatly enhances your chances of engagement, resulting in higher-quality leads and a stronger sales pipeline.

Focused on Your Success

We understand that in the SaaS world, metrics like customer acquisition cost (CAC) and lifetime value (LTV) are crucial. That’s why our LinkedIn Ads strategies are not just about driving clicks—they’re about driving conversions that matter. We continuously optimize your campaigns, adjusting bids, creatives, and targeting based on real-time data to ensure that every aspect of your LinkedIn Ads contributes to your growth objectives.

Precision and Optimization: The Advant Technology Difference

  • Real-Time Optimization: We believe in a hands-on approach to campaign management. Using LinkedIn’s advanced bidding strategies and machine learning tools, we continuously optimize your campaigns in real-time. Whether it’s adjusting bids to maximize high-quality leads or refining ad creatives to better resonate with your audience, we ensure that your LinkedIn Ads are always performing at their best.
  • Ad Testing and Iteration: We conduct rigorous A/B testing on everything from ad copy to creative formats. By analyzing performance across different audience segments and ad variations, we refine our approach to increase engagement and conversions. Our iterative process ensures that your campaigns evolve with your business needs and market trends.

Take the Next Step in Your SaaS Growth

LinkedIn Ads have the potential to transform your SaaS marketing efforts, but only when used to their fullest potential. At Advant Technology, we’re here to ensure that happens. From precise audience targeting to leveraging LinkedIn’s unique features, we craft campaigns that drive meaningful results for your business.

SaaS Industries we serve:

  • Marketing Automation Software
  • Customer Relationship Management (CRM) Software
  • Project Management Software
  • Human Resources (HR) Software
  • Enterprise Resource Planning (ERP) Software
  • Cybersecurity Software
  • E-commerce Platforms
  • Business Intelligence (BI) and Analytics Software
  • Financial Management Software
  • Collaboration and Communication Tools

Pricing and Packages

Our services cater to SaaS companies with a monthly digital budget of at least $10,000. This investment allows us to deploy the strategies and resources necessary to drive significant growth and deliver a strong return on investment. Our pricing model is based on the scope of work, considering factors like the number of campaigns, target markets, and specific SaaS needs. We typically employ a hybrid pricing approach that combines account management fees with media commissions.

This table highlights the key differences between Advant Technology and typical competitors, emphasizing the unique strengths and benefits that set Advant Technology apart.

Feature Comparison Table
Feature Advant Technology (Us) Competitors (Them)
SaaS Specialization Deep expertise in SaaS Marketing Strategy, with tailored approaches for software companies. Generalized approach across various industries without specialization.
LinkedIn B2B Marketing Mastery Advanced use of LinkedIn B2B Marketing features like ABM, Lead Gen Forms, and precise targeting. Basic LinkedIn Ads setup with limited use of platform-specific features.
Custom Reporting & Analytics Provides detailed, custom reports focusing on SaaS-specific metrics like CAC and LTV. Standard reporting with generic metrics, often lacking actionable insights.
Data-Driven Optimization Continuous, real-time optimization using advanced analytics and machine learning in LinkedIn Ads Management. SPeriodic optimization, often relying on manual adjustments without real-time data.
Multi-Channel Strategy Integration Seamless integration of LinkedIn Ads with other PPC channels for a comprehensive B2B SaaS Advertising strategy. Single-channel focus with limited integration across platforms.
Client Collaboration Acts as an extension of your team, with a collaborative approach to SaaS Lead Generation and execution. Transactional relationship with limited collaboration and customization.
Proven SaaS Results Demonstrated success in reducing CAC and increasing MRR for B2B SaaS clients. Limited or no specific results in the SaaS industry.
Transparent Pricing Clear, hybrid pricing model tailored to the scope of work and client needs in SaaS PPC Campaigns Often opaque pricing with hidden fees or rigid packages.
ABM Expertise Leverages Account-Based Marketing (ABM) on LinkedIn to target high-value accounts effectively. Limited or no ABM capabilities, leading to less targeted campaigns.
Advanced Targeting Techniques Uses sophisticated LinkedIn Audience Targeting methods including job titles, industries, and company sizes. Basic targeting without in-depth segmentation, leading to lower engagement.

How We Execute High-Performing LinkedIn Ad Campaigns for Financial Services

Step 1: Identify Your Ideal Financial Services Customer

We start by understanding your business, key clients, and campaign goals to segment target audiences effectively, focusing on financial decision-makers like CFOs and investment managers.

Step 2: Craft Targeted Financial Services Ads

Our team writes persuasive ad copy and designs creatives that resonate with financial professionals, ensuring alignment with your brand and industry-specific needs.

Step 3: Launch and Manage Campaigns

We deploy your ads across LinkedIn, using multiple ad types and retargeting.

Step 4: Optimize for Maximum ROI

We continually A/B test and refresh creatives, holding regular strategy calls to scale your results and maximize conversions.

REAL-TIME ANALYTICS & REPORTING

The most critical aspect of real-time reporting for Advant is how data is leveraged for optimisation. This level of reporting allows us to rapidly & dynamically shift dollars from one channel to another. Our media strategists, who work across all channels for a given client, enable these shifts in strategy and budget. Our focus on media agility and cohesive optimisation give Advant a unique stance in a marketplace filled with over-siloed agencies. 

How do we report on LinkedIn Ads

Regarding LinkedIn Ads, reporting is essential to track your progress and determine whether or not your campaigns are successful. Analytics and reporting can help you understand your audience, measure your results, and set benchmarks for future campaigns. Advant Technology uses custom reporting for all its B2B clients

  • Goals & KPIs defined 
  • Mapping available metrics & dimensions to goals & KPIs
  • Google Data Studio Dashboard design, setup & maintenance/update
  • EOC Reporting (pptx, screenshots, future recommendations)
Advant Technology Display Advertising Scaled 6

What's included in our Digital Marketing Services Setup?

  • Project Initiation – Audience development, KPI & Goals
  • Google Ads Ad platform set up, including logins where applicable 
  • Consultation on landing pages 
  • Design & Develop of brand content / ad content
  • Invoicing setup for each platform, including spend tracker
  • Tracking strategy & pixel implementation
  • Campaigns structure setup
  • Platform approval
  • Reporting Google Data Studio dashboard design & setup

What's Included in our LinkedIn Ads Service - Ongoing Management Plans

  • Account Management
  • Weekly/Bi-weekly catch-up & optimisation calls
  • Creative consulting based on the test results & learnings
  • Bid optimisation/Audience optimisation/Whitelist optimisation
  • Ads review/pause/refresh/new to test
  • LinkedIn Ads rotation
  • LinkedIn Budget optimisation between strategies
  • Placement and creative optimisation
  • Frequency optimisation
  • Monitoring & refreshing audiences if required

WHAT OUR CLIENTS SAY

We set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across premium publishers and the number of engagements and clicks associated with those impressions. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t
Head of Growth Marketing London Based App Store Optimisation Agency
Using native and video advertising they returned a ROAS of 2.8x and generated brand lift at the same time. Their innovative solutions helped drive sales through formats we hadn't previously been using thus providing increment sales
Ben Street
Ben StreetShore Projects
Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us. Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialise those.
Hawk
HawkPipar TBWA
Advant delivered much more than we were expecting in some cases and over delivered above targets! They hear our needs and try to understand them, which is an important thing. They give us ongoing live reporting which we can share with clients.
Christina S.Full Service Greek Agency Owner
We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets. Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with.
Richard Bloch
Richard BlochPokerstars
“After winning a competitive tender, the Advant Technology’s team really went the extra mile to make sure that the campaign they created was spot on. Because they are such a great listeners, they understood exactly what I was trying to achieve and I can’t praise their creativity highly enough. The campaign they run for us during the pandemic brought amazing results and hugely exceeded our expectations. I would recommend them wholeheartedly as a company which provides just the right balance of professionalism, creativity and customer service.”
Dorota Wojciechowska​
Dorota Wojciechowska​Head of Marketing, Polish Tourism Organisation​
"Advant Technology continues to be our programmatic advertising partner of choice because of the results they deliver. I don’t know another agency that can deliver 98% audible and viewable on completion and with a CTR of 8.6%. "
Michael Bonfils
Michael BonfilsCEO, SEM International
The quality ROI that we have achieved from our advertising campaign with Advant Technology demonstrates the high level of understanding and expertise that they have. The team at Advant were professional and helpful from the start, and were focused on getting us the best results possible. Their ability to spot opportunities and suggest small tweaks throughout our campaign was great as it meant that we could react where necessary to maximise results.
Campbell McLeish
Campbell McLeish Sales & Marketing Manager, Nolan Business Solutions
"If you're looking for the best advertising agency to increase ecommerce sales, look no further than Advant Technology. We worked with them to maximise sales during Covid-19 and are over the moon with the results!"
Dan M.
Dan M.CEO, Plastock.co.uk
Advant Technology Ltd is 100% reliable; we are very pleased with their work. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions. The are experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner.
Edina Jobbagy
Edina JobbagyNotus Media
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5/5
Facebook Logo
5/5
Trustpilot Logo
5/5
Glassdoor Logo
5/5
Clutch Logo
5/5

OUR CLIENTS

SEE ALL CLIENTS

LET'S TALK ABOUT RESULTS

Reduced Cost per lead from €830 to €85

Reduced Cost per lead from €830 to €85

We helped Canon lower CPL by using content syndication instead of paid media. We identified relevant publishers, negotiated deals, and optimized content for lead generation. This strategy generated high-quality leads at a lower cost while building their sale pipeline.
<p style="font-size:43px; margin-top: 0px; margin-bottom:0px; "><strong><span style="color: #f25256;">Lowered CPL by 30%</span></strong></p>

Lowered CPL by 30%

By leveraging Quora as a platform for advertising, we successfully helped a B2B reseller of Oracle NetSuite ERP solutions lower their cost-per-lead (CPL) by an impressive 30% compared to using Google Ads. CPC bidding and applying a TAL helped to increase efficiency and narrow in on our target audience.
Lowered Google Ads CPC by 79%
By implementing country and bid optimization techniques, we successfully reduced the cost-per-click (CPC) for NTT by an impressive 79%. Through careful analysis of geographical data and bid adjustments, we targeted regions with higher conversion rates and adjusted bids accordingly.

What Makes You Different to other Linkedin Marketing Agencies?

Profit-Driven Approach 

The most successful companies take a profit-driven approach. This means identifying the right B2B customers and finding ways to attract and acquire them. It also means using advanced analytics to close the gap between what can be observed and what can be achieved. By taking this approach, companies can ensure long-term profitability and success.

Traditional KPIs alone will not lead to the desired results. Instead, combining technology and analytics is necessary to identify and attract the right customers. Only by taking this Profit-Driven approach can companies hope to achieve long-term success.

Customer Service Teams 

Advant Technology provides world-class services that enhance all digital marketing efforts. Our account directors are high-level, savvy marketers with real-world problem-solving skills to get the job done. 

Independent & Agile LinkedIn Advertising Agency Services

Unlike some of the world’s largest advertising agencies, Advant Technology is independent, nimble and proactive in meeting your needs. We can scale our resources up or down depending on what will best serve you.

Our proven processes give us the foundation we need to be successful, but we’re always open to trying something new if we think it will achieve results for you. We always put your needs first!

Data-Driven Approach to LinkedIn Marketing 

At Advant, we believe that the best campaigns mix technology and human intuition. We use data to glean insights and drive strategy, but we also think that expert human marketers are essential to creating compelling messages, branded content, and B2B creative. To that end, we continuously hypothesise, test, and repeat based on the results.

We aim to find the sweet spot where technology and human intuition intersect to create optimal campaigns. We can create more effective campaigns that drive better results by leaning on both elements.

Ongoing Optimisation – Partner In Success 

As an extension of our client’s teams, we work together to drive great results, achieve business objectives, and develop strategies for future business success. In this regard, we are different to other programmatic ad agencies. We pride ourselves on being a trusted partner to secure online LinkedIn advertising space transparently that our clients can rely on. We help them navigate the ever-changing landscape of LinkedIn digital advertising. By collaborating closely with our clients, we can deeply understand their unique needs and challenges.

This allows us to take a tailored, consultative approach to our LinkedIn services to deliver the best possible outcomes. We are committed to helping our clients succeed with LinkedIn ads, and we look forward to continuing to work together to achieve even greater success in the future.

 

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Frequently Asked Questions about LinkedIn Advertising

Finding and targeting your audience on LinkedIn begins with a clear understanding of your ideal customer profile (ICP) within the financial services sector. LinkedIn’s advanced targeting options allow you to segment your audience based on various factors such as job titles, industries, company sizes, and even specific financial certifications or expertise relevant to your services. Additionally, LinkedIn’s matched audiences feature enables you to retarget website visitors or upload custom lists of key decision-makers and prospects. Continuously refining your targeting parameters based on campaign performance data is crucial for effectively reaching financial professionals and driving engagement with high-value prospects.

The choice between PPC (Pay-Per-Click) and LinkedIn Ads depends on your specific business objectives, target audience, and budget. PPC, particularly through platforms like Google Ads, is highly effective for capturing intent-based searches from individuals actively seeking financial solutions. LinkedIn Ads, however, excel in B2B marketing by allowing you to target professionals based on their job roles, industries, and company sizes—making it ideal for reaching decision-makers in the financial services space. For financial services companies, LinkedIn Ads often deliver better ROI when the goal is to engage with C-level executives and nurture long-term relationships, while PPC is more suited for capturing demand and driving immediate conversions. Often, a strategic combination of both, customized to your goals, yields the best results.

Sponsored Content: LinkedIn Ads appear in the Linkedin feed and look like regular post from someone the user is connected to.

Text Ads: Short ads that appear in the sidebar on Linkedin. They consist of a headline, description, and image.

Display Ads: Banner ads that appear on Linkedin. They can be either static or animated.

Lead generation forms: These are forms that users can fill out to sign up for a lead magnet without leaving Linkedin.

Yes, Advant Technology offers comprehensive PPC services alongside LinkedIn Ads management. We specialize in developing and managing PPC campaigns across platforms such as Google Ads and Bing Ads, with a focus on driving high-intent traffic and maximizing your return on ad spend. Our PPC approach is deeply data-driven, involving continuous optimization to ensure your ads reach the right financial audience and effectively achieve your business goals. Whether you’re looking to capture search intent within the financial sector or boost visibility across multiple digital channels, we have the expertise to support your needs.

Success in a LinkedIn Ads campaign for financial services is measured by tracking key performance indicators (KPIs) that align with your business objectives. These KPIs typically include metrics such as click-through rate (CTR), cost per lead (CPL), conversion rate, and overall return on ad spend (ROAS). For financial services companies, we also focus on more specific metrics like customer acquisition cost (CAC), lifetime value (LTV), and the number of high-quality leads generated. We provide detailed analytics and custom reports that offer insights into campaign performance, enabling continuous optimization and alignment with your growth objectives.

Our onboarding process starts with a deep-dive discovery session to fully understand your business goals, target audience, and current marketing strategies within the financial services sector. We then conduct a thorough audit of your existing LinkedIn Ads or PPC campaigns to identify areas for improvement. Based on this analysis, we develop a tailored strategy that aligns with your specific objectives. Throughout the onboarding process, we maintain close communication with your team, ensuring that all stakeholders are aligned and that our strategy is set up to deliver measurable results from the start. We also establish robust tracking and analytics to monitor performance and make data-driven adjustments as your campaigns progress.

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