We adopt a data-first approach.
We use existing audience data, client stakeholder interviews, and category research to create data-led target audiences. This forms the basis for a fully customized paid media strategy aligned with the customer buyer journey.
Our approach utilises various targeting levers to get the most from the platform. Let’s take a look at some of the options you have on Reddit to target users:
Animals & Pets
Art & Design
Automotive
Business & Finance
News & Education
Entertainment
Gaming
Style & Fashion
Food & Drink
Family & Relationships
Healthy Living
Sports
Technology & Computing
Television
Travel
Planning and strategizing is the first step in the Reddit ads buying process. This is where our media buyers will develop an advertising media plan. Killer content marketing should be developed that will convert users.
The second step is bidding and negotiating. The media buying agency creates a plan to select channels/media, negotiate rates with publishers or ad networks (or both) and secure ad space.
Before going live, we deploy pixels to begin data collection. A small test confirms that the data is being collected correctly and that no discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
The fourth step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite.
The fifth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve machine learning.
At Advant, we understand the importance of real-time reporting to improve our clients’ advertising strategies. Check out a sample of our reports. We provide industry leading reporting giving not just data but insights to stakeholders across your marketing and sales functions.
Our team of media strategists tirelessly work on all channels to quickly adjust budgets and strategies when necessary. This level of media agility and cohesive optimization sets us apart from other agencies that may not offer the same level of service. Trust Advant to help your business achieve the best possible outcomes from your B2B PPC campaigns.
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The cost of advertising on Reddit can vary based on several factors, such as the type of campaign you’re running, the specific targeting options you choose, and the overall engagement levels within the subreddit you’re targeting. Reddit provides different advertising methods, including promoted posts and display ads.
Advertising on Reddit is often less expensive than other platforms due to its unique user base and engagement-focused environment. Depending on your specific campaign goals and target audience, reddit ads can be purchased per thousand impressions (CPM) or a cost-per-click (CPC) basis.
Your investment in Reddit advertising should align with your business goals and the particular Reddit communities you aim to reach, contributing to the overall cost and return on investment.
Our paid marketing services generally span the following:
North America
United States/US & Canada
Western Europe
The United Kingdom, UK, Netherlands, France, Germany, Spain, Italy
Northern Europe
Sweden, Norway, Denmark, Finland,
Eastern Europe
Poland, Czech Republic, Hungary, Romania, Bulgaria, Croatia
APAC
Australia & New Zealand, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Latin America
Argentina, Brazil, Chile, Colombia, Mexico
+ others
There are numerous benefits to using a digital agency. Digital agencies possess the experience and knowledge to help you create engaging and effective content tailored to the Reddit community. They can also help you reach a broader, more engaged audience with your Reddit marketing campaigns. Additionally, the best Reddit marketing agency can provide valuable insights and feedback about your ad campaign, given their familiarity with the platform’s unique user dynamics and community guidelines.
Reddit offers two primary ad placement options for your promoted posts:
We can use both placements simultaneously for a more comprehensive reach. However, certain campaign types and ad formats may not be compatible with both placements. For example, Video Views campaign objectives, Carousel posts, and Takeovers aren’t currently compatible with Conversation placement.
As your digital marketing partner, our agency assists you in effectively navigating Reddit Ads’ flexible platform, ensuring your budget and objectives are met. Here’s how we approach budgeting and bidding strategies:
Campaign Objectives and Billable Actions: Our team collaboratively decides on a campaign objective with you, which defines the billable action – the action you’ll pay for. For example, if the objective is ‘App Installs’, you’ll be charged for each click on your ad.
Budget and Ad Spend: We manage your ad budget according to two available options on Reddit:
Due to Reddit’s real-time auctions, ad campaigns may slightly overspend their budget by up to 20%.
Bidding Strategies: Our agency utilizes both manual and automated bidding strategies on Reddit to maximize your ad performance:
Budget, Bids, and Delivery Outcome: The budget and bid amounts we set with you reflect the maximum you’re willing to spend. On Reddit’s auction-based platform, several factors determine ad performance, including bid amount, targeting choices, and ad creatives. The platform doesn’t guarantee complete budget expenditure; instead, it sets a maximum spending limit.
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