Case Studies
Canon: B2B Business Transformation
We helped Canon generate B2B leads and reduced the cost per lead by 82%.
Advant Technology was approached by VISA to help boost recognition and usage of their services among travelers. Strategically placed display banners achieved nearly 11M ad impressions, helping to keep VISA front of people’s minds while traveling.
Challenge
With the rise of companies offering dedicated travel credit cards, many people forget about good ol’ VISA. Many travelers don’t think to use their VISA cards while travelling abroad, despite the fact that they can use it in millions locations in over 200 countries. Our goal was to bring VISA back to the forefront, ensuring it remained a top choice for travelers as a reliable and convenient payment option during their trips.
Solution
We implemented a strategic programmatic display banner campaign, distributing VISA ads across 80 global markets. The campaign focused on countries where travel peaks during the summer, particularly to destinations like Greece. By targeting high-net-worth individuals and placing the banners on premium travel and financial news websites, the campaign aimed to maximize exposure and reinforce VISA’s brand presence. Real-time data allowed us to optimize the placements dynamically, ensuring the ads appeared when users were actively engaging with relevant content.
Given the awareness-driven nature of the campaign, the primary focus was on viewability, a key metric for brand recall. The team achieved an impressive 83% viewability rate, well above the global average of 50%. This means the ads were consistently visible to the target audience, increasing the chances of brand recognition.
According to the Interactive Advertising Bureau (IAB) a display ad is considered viewable when it appears on at least 50% on screen for more than one second.
Unlike performance campaigns when the goal is some sort of conversion such as a sale or a lead, awareness campaigns are geared towards brand metrics such as brand recall and brand recognition, favorability and purchase intent among other metrics shown below.
Raising awareness cannot be done unless the brand is seen therefore viewability is essential, in short the more viewable impressions delivered to your target audience the more you will increase the brand metrics above.
If you’re interested in learning more about programmatic ad viewability, read our comphrehensive guide.
Results
This campaign successfully ensured VISA stayed top of mind among international travelers, making them more likely to use their VISA cards while traveling abroad. Check out some other case studies for financial organizations including Alpari.
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We helped Canon generate B2B leads and reduced the cost per lead by 82%.
Alpari, one of the world’s largest Forex brokers, turned to Advant Technology to help them increase brand awareness and sales.
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