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Paid Social Agencies

Paid Social Agencies

Paid Social Agencies

A paid social media agency is responsible for executing paid advertising across social media platforms.

There are loads of digital marketing agencies on offer coming in all shapes and sizes, but which service offering is right for you? Which agency is going to fit in with your team?

Which social media marketing agency is going to return you the biggest impact and the most sales?

Social Media Platforms

Different social media platforms cater to different audiences, and each platform has unique data and unique algorithms that can be leveraged in your paid campaigns. A good paid social team agency worth it is salt will help you plan and buy on the right platform to maximize your brand awareness and generate sales. Let’s take a quick look at a few of the key social media advertising platforms that can be used in digital marketing campaigns.

Facebook Ads: With over two billion active users, Facebook is a powerhouse for paid social media advertising. The platform offers ad targeting options that go well beyond interests and demographics to include behaviours, life events, and even purchase intent! Facebook ad formats include traditional News Feed ads, carousel ads (which allow you to showcase several products or services in a single ad), video ads, and dynamic product ads. The Facebook analytics ad platform is also incredibly powerful, providing insights into not only how your ads are performing but also who is clicking on them, what they do when they get to your website or landing page, and more.

Instagram Ads:¬†Instagram has over one billion active users, and with its recent addition of Stories Ads and Shopping Tags, it’s quickly becoming a powerhouse for e-commerce businesses. The platform offers unique data targeting options that go well beyond interests and demographics to include behaviours, life events, and even purchase intent! To access Instagram advertising, you must use the Facebook Ads platform.

LinkedIn Ads:¬†With over 500 million users, LinkedIn is a great platform for B2B businesses looking to reach out to their target market. The social media ad options available on LinkedIn offer some of the most granular targeting capabilities, including job titles, company size, and even specific fields of study! LinkedIn ad formats include Sponsored Content (which appears in the main feed), Sponsored InMail (which is a direct message sent to a user’s inbox), and Text Ads (which are short, text-based ads that appear on the right side of the LinkedIn feed).

Twitter Ads: Twitter has 330 million active users and is a great platform for promoting brand awareness. The Twitter Ads platform works can also deliver sales but, generally speaking, is not as effective as Facebook. You can reach your target audience based on past tweets.

TikTok Ads:  TikTok, the short-form video app with over one billion active users, is a great platform for brands looking to reach a younger demographic. The ad options available on TikTok are limited but do include promoted videos and branded lenses.

Reddit Advertising: Reddit ads are often forgotten about, and many social media marketing strategies would therefore miss out on this highly effective in getting your brand in front of a relevant user base. With its highly engaged audience, Reddit ads are especially beneficial for eCommerce businesses looking to drive awareness and sales online. Reddit ad formats include sponsored links and promoted posts.

Pinterest Ads: Pinterest is an excellent platform for B2C brands looking to reach out to their target market with Pin-specific ad targeting options in which you can leverage keyword targeting, interest targeting, and more.

YouTube Ads: YouTube is the second largest search engine in the world and has over two billion active monthly users. YouTube advertising is one of the most effective ways to reach your target market with video content. YouTube has two main ad formats, Trueview (skippable) Рviewers can watch your videos uninterrupted, but they have the option to skip after five seconds. This format is often used with longer-form content or YouTube preroll ads (basically TV commercials) that can be 6 or 30 seconds long.

There we have a short summary of the channels that a paid social media agency is responsible for managing.

Raid Digital Media Agency

Six roles of a paid digital media agency

There are many roles that a paid social media agency will have to fulfil in order to get the best results for its client. Let’s take an overview of some of these roles below:

  • Social Media Optimization Specialist:¬†A specialist who works on optimizing content before it goes live on the chosen channels. They also work closely with developers and designers to ensure that the content is effective and engaging.
  • Targeting Specialist:¬†A specialist who works on finding the right target audience for the client’s product or service. They use a variety of methods to find these people, including social media listening, customer profiling, and more.
  • Data Analyst:¬†A specialist who looks at all of the data that is collected from the various social media channels. They use this data to create reports and insights that help the paid social media agency understand what is working and what isn’t.
  • Creative Director:¬†A specialist who oversees all of the creative elements of the campaign. This includes everything from the initial concept to the execution of the final ad.
  • Account Manager:¬†A specialist who manages the relationship between the paid social media agency and the client. They make sure that all of the objectives are being met and that the client is happy with the results.
  • Media Buyer:¬†A specialist who is responsible for buying advertising space on behalf of the client. They work with a variety of different publishers to get the best rates for the client.

Paid social agency

What is paid social agency?

A paid social agency is a business that specializes in promoting products and services on various platforms such as Facebook, Instagram, LinkedIn, etc. Social media agencies can help improve your company’s presence online by utilizing all the benefits of each platform to increase brand awareness and drive traffic to your website or landing page. By using a paid social agency, you don’t need to hire six different roles for your company.

If you are looking for a paid social agency, you can contact us here.

Free Paid Media Review

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.

Case Studies Facebook Ads Tourism

Polish National Tourism Board: Facebook Video Ad


Facebook video

“After winning a competitive tender, the Advant Technology‚Äôs team really went the extra mile to make sure that the campaign they created was spot on. Because they are such a great listeners, they understood exactly what I was trying to achieve and I can‚Äôt praise their creativity highly enough. The campaign they run for us during the pandemic brought amazing results and hugely exceeded our expectations. I would recommend them wholeheartedly as a company which provides just the right balance of professionalism, creativity and customer service.”

english logo

Dorota Wojciechowska‚Ä謆
Head of Marketing, Polish Tourism Organisation‚Äč

UK Travelers Inspired: Polish Tourism Facebook Video

We have extensive experience in planning and implementing paid media campaigns in the tourism industry, and over the years, we have had the pleasure of working with many tourism boards across the globe including Canada, Tunisia and Cyprus. 

Our most recent work was with the Polish National Tourism Board whose campaign objective was to inspire British tourists to one day resume their travels to Poland during a time when the UK was coming out of its first Covid-19 lockdown. 


The tourism and travel industry have suffered immensely from the coronavirus pandemic, and tourism boards around the world have seen a massive drop in the number of tourists visiting their countries. To help the Polish tourism industry recover from the crisis, the Polish National Tourist Office (PNTO) in London wanted our help in creating and implementing a creative marketing campaign to inspire British travellers to visit Poland in 2020.


A memorable, fun and inspiring video was created to encourage shares and conversations on social media. Dubbed ‚ÄúRe-Lose Yourself in Poland‚ÄĚ, the theme of the video was focused around the relatable elements of lockdown 1.0 where banana bread making, jigsaw puzzles and Zoom quizzes became our new reality.

We targeted people with an interest in Central and Eastern Europe and who are likely to travel in Q4. With a small budget and a target of 5M impressions, we monitored and optimised the campaign frequently to ensure we were on track to hit the target.


  • The video resulted in over¬†6.1 million¬†impressions (1.1m above target)
  • The ad generated nearly¬†350,000 reactions¬†on social media, showing clear signs of how relatable the content was

Read our guide on how to promote your destination to travellers with digital advertising.


Digital Marketing Tourism Agency

PNTO vid
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Budget Insurance: Facebook Advertising


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Learn more about budget insurance

UK-based insurance intermediary, Budget Insurance, appointed Advant Technology to drive brand awareness through Facebook advertising while acquiring a database of potential new customers.

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With the vast majority of customers coming from comparison websites, Budget Insurance is struggling to gain brand awareness and saliency. They also find it difficult to get a good understanding of their core target audience.


We distributed ads on Facebook to a UK audience to increase brand awareness and boost brand perception. To acquire data of potential new customers, we encouraged users to enter a competition that went alongside an entertaining video ad. The people we targeted had an interest in funny videos and were often customers of competitors.


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  • Nearly¬†100,000¬†video views on Facebook
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  • 1,420¬†competition entries
  • 4.5x¬†more Facebook page likes
Planning your own Facebook campaign? Speak to our team who would love to help.
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