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Display banners Programmatic

Data-Driven Programmatic Display Advertising Agency for Brands

Data-Driven Programmatic Display Advertising Agency for Brands

We are a data-driven programmatic display advertising agency that can help you reach your target audience with accuracy.

With a deep understanding of your market, audience and competition from in-depth research into the latest technology (like Pinterest Programmatic) trends as well as our own expertise across industries, we help you reach more potential customers with display ads.

We’ll build out your campaign from the ground up across all display channels. We’re experts in finding creative ways to reach potential customers.

Display Platforms

Display Platforms

  • Google DV360 & Xandr
  • Google Ads – Google Display Network
  • Facebook Ads
  • Apple Search Ads
  • Taboola
  • Pinterest
  • Quora
  • LinkedIn

Display Advertising Case Studies

We have worked with many different clients to increase the number of impressions using Display Advertising. Here are two examples from Chelsea FC and Aegean Airlines. You can click on them to learn more about the campaigns. 

Chelsea FC Aegean AirlinesRead more on the page: programmatic agency

Benefits of Display Advertising

Advant’s technology-driven growth marketing solutions are designed to deliver measurable results with an unprecedented return on investment. Our innovative strategies underpinned by data, as well as creative and informed media buying, will ensure your display ads reach the right audience at just the perfect time!

We’re not just a display advertising agency.

We create engaging campaigns that get results for some of the best-known brands in the world across digital channels, and we’ve been doing that since 2014.

What Is Display Advertising?

Display advertising is a type of online advertising that comes in several ad formats, including display banner ads, video ads, native ads, Connected TV and programmatic audio Ads.

Programmatic Advertising Agency

Display advertisements can be bought through programmatic advertising technology called a Demand Side Platform (DSP). Ads are normally bought in real time and paid for on a CPM basis.

Programmatic Advertising Agency

Why Use Display Advertising?

There are many benefits of display advertising when used as part of an integrated marketing campaign.

Some of the key benefits include:

  • Reaching a large audience with your message
  • A cost-effective way to reach potential customers
  • Increase brand awareness and recall
  • Drive traffic to your website or landing page
  • Generate leads and sales

Build Brand Awareness

The journey to purchasing begins when you have first exposed the brand, and because display advertising has a high reach and excellent targeting, it is a useful tool for building that initial awareness.

The power of display ads can’t be overlooked. These innovative and creative formats help you reach new customers and build positive brand perceptions among consumers who see your advertisement on any device they use throughout the day – even if it’s not their computer!

The more visibility created, the better the recall rates for brands.

Reach Your Target Audience

With display advertising, brands can reach the right audience at scale with a range of ad formats that are relevant for every stage of your customer’s journey. The targeting capabilities of the display through programmatic are endless and go way beyond the Google Display Network (GDN), which is what most agencies use when running display campaigns.

Story Telling: Display advertising is a great way to tell your brand’s story and engage with customers in new and creative ways. Because there are so many different ad formats, you can really get creative with your display campaigns.

Rather than blending in with the other content on your site, display advertisements are designed to stand out and attract attention.

Adding animation allows you to tell a more complex story, which is great for B2B brands.

Display Retargeting Campaigns

Retargeting is one of the most effective uses of display advertising, and with our data-driven solutions, we can help you set up responsive display ads so that not only are you targeting the right audiences, you’re doing it with the right ads. Retargeting is great for moving users down the purchase funnel.

Display Formats our Agency Offers

Display Formats our Agency Offers

Banner Ads

The most common type of digital advertising that can be used to drive awareness and consideration with the highest reach across internet users. They have lower CPMs and are, therefore, great for use across the marketing funnel.

Video Ads

A fantastic way to create awareness, they are predominately used in the mid to upper funnel. Video is very powerful and can be used to tell a story (in 30 seconds or less) that engages viewers in an interactive way. We are experts in buying both instream and outstream and even offer video ads on a cost-per-completed view (CPCV).

Dynamic Display Ads

A great way to drive conversions as they are personalised for each user. They can be used as a retargeting tool or to increase brand awareness and consideration.

Native Ads

As the name suggests, these ads look very similar to the content that surrounds them on the publisher’s website, which can help to create a less intrusive experience.

Interactive Ads

Using specialist ad-serving technology to create ads that are highly engaging where users can fill out forms, play games and more, all inside the walls of a banner ad.

Audio Ads

A new, emerging ad format that enables brands to reach consumers through audio channels. Programmatic audio ads are generally non-clickable and are, thus, mostly a branding tool. They run across mobile apps such as Spotify, Deezer and Acast.

Connected TV Ads

The future of TV is here with the use of connected TV devices such as AppleTV, Amazon Firestick and Roku. CTV ads can be served across connected TV ads. 

Free Paid Media Review

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.

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Display banners

Advant Technology: Display, Google and Facebook Retargeting Services

Advant Technology: Display, Google and Facebook Retargeting Services

Retargeting Services - Advant Technology
Retargeting Services – Advant Technology

Retargeting is a powerful tool that can be used to deliver ads to people who have visited your website but haven’t converted as such it is one of the most efficient targeting methods to help increase conversion rates.

Most people do not convert the first time they visit your site; therefore, bringing those users back to your site is crucial.

Discover the buyer’s journey

The buyer or Consumer Journey is a process that defines the steps customers take to purchase products and services. It considers different phases of decision making, from information gathering through evaluation and final purchase.

Remarketing campaigns aren’t just about throwing ads in front of website visitors who have already been to your site. It’s about understanding the consumers’ journey and providing relevant messaging at each stage, retargeting ads are a powerful tool for pushing customers down the funnel, but they must be used correctly if you want to maximise your advertising spend.

A well thought retargeting strategy delivers ads with the right frequency, and with the right message, for example, a product that the user viewed on your site the previous day. This is done with dynamic campaign optimisation, also known as dynamic retargeting.

Retargeting Agency Platforms

We specialise in retargeting services across programmatic display, Google Ads, Google Display Network and social media, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, as well as Quora and Reddit Ads.

Yes, each of these platforms helps to reach past visitors, but which is best for your marketing strategy?

That’s where our team of planning and buying expert marketers will help choose the right retargeting platform that fits your ad spend budget.

Facebook Retargeting Campaigns

Facebook has a huge reach through its apps which include Instagram. With Facebook retargeting, you can target people who have visited your website or specific pages on your website. One of the benefits of Facebook retargeting is that it’s very easy to create custom audiences based on their interactions with you as a brand. For e-commerce brands, Facebook retargeting is a diamond that can shine bright for you! 

Google Ads Retargeting

Via Google Ads, you can build a Google Display Network remarketing campaign, which means you can retarget people who have visited your website or specific pages on it with a display ad format. The Google Display Network is extensive but not as extensive in reach as programmatic display retargeting. One advantage is that you can quickly share audiences from your PPC search ads, thus allowing you to make your PPC campaigns more effective.

Programmatic Display Retargeting

Programmatic advertising is one of the most sophisticated forms of digital advertising. With programmatic, you can retarget with many formats, including video ads, display ads, native ads and even audio ads. For even more sophisticated awareness-driven campaigns, you can even do cross-device Connected TV retargeting. As programmatic has such extensive reach, you can combine the retargeting ads with other forms of targeting such as site lists and audience lists to really narrow in on your target audience.

LinkedIn Retargeting

LinkedIn retargeting allows you to target your current and potential customers on the world’s largest professional network. You can retarget with text, image or video ads. LinkedIn has great for B2B brands.

Pinterest Retargeting

Pinterest retargeting ads are a little different to other social media platforms as it allows you to retarget people who have engaged with your pins as well as your site. Pinterest is unique because it’s a visual search engine, which can be great for retargeting as people are already interested in what you do via keywords.

Retargeting Services - Advant Technology
Retargeting Services – Advant Technology

Retargeting Campaigns Explained

B2B Retargeting

The B2B buyer journey is a much longer and much more complex sales cycle; therefore, to affect their decision-making, you will need multiple touchpoints with your audience. Retargeting ads work by helping to create a journey, keeping you top of mind, re-engaging users and bringing them back to content that will influence and build trust.

Cart Abandoners

When a potential customer leaves products in their cart without making a purchase, retargeting can be used as an effective way to bring them back to your website and complete the sale. Thus increasing sales and increasing conversion rates.

Dynamic Retargeting

Works by creating a retargeting campaign that’s tailored to each visitor based on the products they’ve viewed on your website. This is done by tracking user behaviour and then serving them ads related to the items they were looking at on your site. Dynamic remarketing is the most effective way to retarget website visitors as it provides a personalised experience that’s relevant to them.

Audience Segmentation Retargeting

Allows you to track users who have visited different parts of your site and then deliver a retargeted ad based on that audience behaviour. A  finance client of ours uses this method to tailor the retargeted based on the type of finance product they offer. The more tailored the message, the greater chance they will click your ad.

List Based Retargeting

This retargeting method uses email, name and telephone lists to target those who have given consent to be included in a remarketing campaign. Typically you can build these lists based on past purchasers.

Retargeting Effective Ad Strategies

There are many ways of approaching retargeting ads. It can be difficult to determine which one is best for your company or brand. That’s where we come in. With our years of experience in retargeting, we can help you choose the right platform and create a retargeting strategy that will help increase sales and conversions.

Retargeting reporting

Advant Technology offers live real-time dashboards so you can track all the data in one place. We also offer in-depth post-campaign analysis to help you understand which retargeting methods are the most effective for your business. We include all the metrics you need to make informed decisions about the effectiveness of your ad spend.

Remarketing Clients

Advant Technology has run hundreds of retargeting campaigns. Our retargeting clients come from a wide range of industries, including finance, travel, technology and more.

Frequently Asked Questions About Retargeting Strategies

What is retargeting?

Retargeting is a form of digital advertising that helps to reengage users who have previously visited your website. We do this by serving them ads related to the content they were looking at on your site.

How do we collect audiences for retargeting?

There are a few ways you can collect retargeting audiences. The most common way is by using tracking pixels. These are tiny pieces of code that you add to your website, which allow retargeting platforms to track users who have visited your site. We can also use app-based events and customer data lists as an alternative to pixel-based retargeting.

What is the difference between retargeting and remarketing?

Retargeting and remarketing are used interchangeably. They are the same thing.

How much does a retargeting campaign cost?

Retargeting budgets are often dependent on the size of the audience you want to retarget. The greater the audience size, the more money you will be able to spend on retargeting them, which is a good thing since you should see excellent returns on any effective retargeting campaigns.

Conversely, if your audience/site visitor count is small, so will the budget you can spend on retargeting that audience. So to answer this question, you’ll have to look at your audience size. On top of the media spending budget, there will also be agency fees for the management of the campaign.

Depending on the goals and objectives, your industry, size of audience etc., you should expect to pay somewhere in the region of around $0.50 to $2.50 per click on GDN, and you can expect to pay a similar amount for a Facebook retargeting campaign.

For serious marketers, generally speaking, you should look to spend around 10-30% of your overall digital budget on retargeting campaigns.

When should you use retargeting campaigns?

Retargeting should be used whenever you have a website visitor that you would like to reengage. For most businesses, this will be after they have left your website, but retargeting can also be used to target users who have engaged with you on other channels such as social media or email.

Benefits of Retargeting Ads

Improves customer engagement – When you retarget your customers with personalised ads across the web, they become more interested in what is being advertised. This prompts them to reengage, and this leads back towards improved customer engagement!

Boosts brand awareness – Retargeting helps build brand awareness by showing your ads to potential customers who have already been exposed to other parts of the site they visit. This creates more brand awareness for you by keeping your brand top of mind and showcasing more of what you have to offer. If brand awareness is the goal, use video retargeting.

Increases conversions – Retargeting ads have been proven to drive conversions for your brand. When a customer reengages with the ad, they will show more affinity and are much more likely to make a purchase. So, the conversion rate will increase due to this.

Enhances Customer Lifetime Value – Retargeting ads enhance customer lifetime value because once a person makes an initial purchase, you can retarget them with similar products that might interest him even more.

How to choose your next remarketing agency?

When choosing your next retargeting/remarketing agency, it is important to consider their experience and expertise in the field.

Also, be sure to ask about their retargeting methodology and what platforms they will use for your campaign.

Additionally, make sure that you have a good understanding of the budget you are willing to spend on retargeting and ask the agency what kind of results you can expect within that budget.

Discuss how they will report, how often and in what format.

Understand that retargeting is only one part of the overall purchase funnel. Having an expert in retargeting that is no good at prospecting won’t work, so make sure you also evaluate their full agency offering. You want to ensure the agency that is doing the mid to lower funnel is also doing the bottom of the funnel.

Can you run marketing and remarketing campaigns at the same time?

Yes, retargeting can be done in conjunction with other marketing campaigns. In fact, it’s often recommended to run retargeting campaigns simultaneously with other branding or lead generation initiatives.

What are some common retargeting myths?

When it comes to retarget, there are a lot of misconceptions out there. So, before we get into the details of how retargeting works and why you should be using it, let’s first dispel some of these myths.

Myth #01: Retargeting is only for big brands

Myth #02: Retargeting is only for e-commerce businesses

Myth #03: Retargeting is too expensive

Myth #04: retargeting doesn’t work

How should you optimise a retargeting campaign?

There are many factors/levers we can push and pull when it comes to optimising retargeting, which include.

  • Better or more micro-segmentation of audiences
  • Messaging
  • Creative new / different /fresher
  • Format – video, display, native, audio
  • Landing pages
  • Dynamic product optimisation
  • Split test audience exclusions
  • Creative size
  • Combine audience retargeting with other targeting methods, including geo, time of day, recency, bidding optimisation
  • Platform change
  • Bidding model from CPM to CPC or CPC to CPM

These are just a few optimisations that our team will look at, but there are many more strategies we can employ to get the most out of targeted ads. We. Know how to create retargeting ads that convert.

Advant Technology is a retargeting specialist. We offer retargeting services across programmatic display, Google Ads PPC and social media, including Facebook, Instagram & Pinterest. Our retargeting methodology is based on data-driven insights, which helps us to achieve optimal results for our clients. Contact us today to discuss your retargeting.

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We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.

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Case Studies Display banners Native Programmatic Video Advertising

Gerard: Native, Display And Programmatic Video Ads

GERARD: NATIVE, DISPLAY AND
PROGRAMMATIC VIDEO

INDUSTRY:
Construction
MARKET:
Hungary​
SERVICES:
Native, display and video

Gerard Roofing: Targeted Awareness Through Native, Display

We’ve had the pleasure of working with Hungarian roof manufacturers, Gerard, for many years. The work we do together is mostly focused on raising awareness for their products among untapped audiences through native, display and video advertising.

NATIVE, DISPLAY AND PROGRAMMATIC VIDEO

Challenge
As a roofing manufacturer, Gerard’s target audience is broad and could apply to any homeowner but the timing of when you may make a purchase makes the audience niche, not everyone will be in the market for a new roof in the near future. We’ve been using display banners, native and video formats to raise awareness among users currently in the market for a new roof.

Solution
Our team uses contextual targeting to reach out to untapped audiences through display banners. The list of publishers is typically pre-set and targets people aged 30-64 currently constructing or renovating their homes. A typical campaign gets well over 1m impressions through whitelisted premium publishers.

Results
To us, client retention is the biggest proof of success and something we’re incredibly proud to say we’re smashing! We’ve been managing Gerard’s campaigns since we were just one year old (back in 2016), and look forward to many more years of collaboration together.

Check out our case studies from some of our other long-standing clients including Austrotherm.

You might also be interested in
Categories
Blog Display banners Native

Your Guide To The Debate: Native Ads vs. Display Ads

Your Guide To The Debate: Native Ads vs. Display Ads

Native and display ads are two of the most popular forms of digital advertising. Both ad formats aim to communicate information about a product or service in the online space.

Although both types of advertising share similarities, they have their respective differences. This article will explain the similarities and differences between native ads and display ads to help you decide which option could work best for your brand.

What is Native Advertising?

Native advertising embeds adverts and promotions within the main content of a web page. Instead of having a different look and feel, native ads tend to match the website’s structure that they appear on. And they are not as intrusive as other kinds of digital advertising.

Native ads appear in the form of listings on search engine result pages (SERP), as news feeds on social media or in the feed of news publishers.

Today, we will focus just on digital native ads that appear in-feed on web publishers vs digital display banner ads.

What is an in-feed native ad?

The difference between an in-feed native ad and other kinds of native advertising is that it’s situated within the feed of free, editorial content rather than presented as a banner above.

Native_Advertising_Example
Native Advertising Example (see blue world map with text, in the centre of the image)

Benefits of Native Advertising

Higher Engagement
Native ads tend to have a higher click-through rate (CTR) than display ads and efficiently drive traffic to your website.

According to a survey, 53% of consumers view native ads more frequently than display ads. Our agency experience found that native ads can deliver a higher brand uplift and consideration than display ads. In a recent campaign we conducted with a leading tourism board, we saw a notable uplift in consideration.

Ad Blocking
Native ads are less likely to be blocked by ad blockers because they are less intrusive.

Banner Blindness
Banner blindness is a phenomenon where users visiting a website quickly scroll past any graphic ad banners without noticing it. This is because humans are often in “Skim Mode” when they visit web pages and have learned to ignore banners, but as native ads feel more like the content on the page, users may be less inclined to ignore native ads.

The human brain takes in visual information very quickly, but this information is processed with different parts of the brain at different speeds. The eyes tend to take in the entire picture on a page first – but it’s not until our minds process what’s actually happening that we notice anything.

Time to Market & Cost

Native ads are simpler to produce, generally consisting of an image and some text, therefore they are significantly cheaper. This means you can be in-market faster, allowing your team to produce more messages that could also be more tailored, allowing you to do more a/b testing of different themes and potentially see higher engagement rates and ultimately get higher performance, sales and a stronger ROI.

Display Ad Example
Programmatic Display Ad Example from Advant Technology client VISA

What are Display Ads?

Display ads are a visual-centric form of online advertising that delivers and superimposes a commercial message through images, animations, videos, logos, or other graphics.

Display ads help promote brands and businesses whenever users browse the internet, check their emails, watch videos on YouTube, or use mobile apps.

Initially, display ads were called “banner ads,” They used to be hyperlinked and image-based ads shaped as strips and usually placed at the top of a web page.

Banner ads later evolved into display ads, which now appear in different sizes and shapes, and have different interactive elements such as pop-ups, videos, and more.

Benefits of Display Advertising

Although display ads have lower click-through rates than native ads, they still have some benefits that can’t be overlooked.

If you’re considering running an advert online, but you’re not yet convinced to use display advertising, here are some benefits of using display advertising:

Display Ads are Visually Pleasing
Humans can be enticed by the things they see, and it’s hard to ignore a well-designed display that is appealing to the eye.

Interactive Display Ads
Display advertising can include interactive elements and videos to make the experience more entertaining and eye-catching.

One of the goals of these formats is to increase engagement or to present a more complex message. Advant Technology has run many campaigns on behalf of its advertisers, creating rich, interactive and immersive banners that allow the users to interact with the brand and not simply be a passive consumer in the digital environment.

Smart marketers will leverage the advantages of both native and display advertising to create an effective content strategy.

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Blog Display banners

What’s the difference between HTML5 (animated) & Static Banner Advertising?

Battle of the banners: HTML5 vs static banners ads

HTML5 Banner Ads vs Static Banner Ads - Programmatic Advertising 101 - Advant Technology
HTML5 Banner Ads vs Static Banner Ads – Programmatic Advertising 101 – Advant Technology

As the world of technology takes off to new heights, online advertising is becoming increasingly competitive and diverse. Today, we take you through the difference between HTML5 & Static Banner Advertising.

Banner ads have been around since the internet’s early days, and static ads were in line with the online speeds the tech could handle. Now, the option for animated display advertising brings banners into the 21st Century, as computers and wifi pack more punch and 5G in mobile devices.
So, which banner is best? Depending on your goal, both static and HTML5 could be right for you. You need to think about three things:

1. Campaign objective – what do you want to achieve? Are you looking for brand awareness or performance advertising?

2. Message – What is the message you want to convey?

3. Budget – How much do you want to spend on your ad campaign?

Top 5 Benefits to HTML5 - Why use HTML5 instead of Static Ads - Advertising 101 - Advant Technology
Top 5 Benefits to HTML5 – Why use HTML5 instead of Static Ads – Advertising 101 – Advant Technology

Why use a static banner ad?

Static, sometimes known as image ads, offer the chance to get a quick and simple message across, which can fit your objective if it’s a clear and concise one. They also allow you to do this without taking your whole budget.

Displaying just one image, their simplicity and lack of animation keep costs low as less time is needed to create them.

Animation is not always the answer. Depending on the placement of the ad, a user might only catch the end of the animation as they scroll down to it. If you have a capturing image and simple message, then a static ad could work a treat in prepping for this problem.

If you’ve created several banners, it may be worth trying out different configurations to see which one performs best. This will depend on factors like the layout, colours and message.

Turning your static ads into an image gallery or collage can also help keep costs down while giving you more creative freedom.

What is Dynamic Ad - HTML5 Banner Ads - Advertising 101 - Advant Technology
What is Dynamic Ad – HTML5 Banner Ads – Advertising 101 – Advant Technology

Why use an HTML5 animated banner ad?

HTML banner ads offer a more engaging user experience to display sound and motion. As they’re animated, they usually prevent people from scrolling past the advert without stopping – meaning that your message is seen by a higher number of viewers.

As we all know, it takes time and resources to animate an advert and achieve high levels, but you pay for what you get. This type of ad also allows the advertiser to create an interactive experience with the user – changing images, adding video clips and sound.

Static worked before, so why should I now choose an HTML5 animated ad? A significant drawback to static banners is their single frame giving limited options to let you get creative. As attention spans shrink, this creativity is crucial.

HTML code has overtaken the previous GIF and Flash formats to give even more fantastic options for your creativity through animation, images, and more. This step-up provides native support in all browsers, faster loading, and smoother animation.

This harmony makes for an overall improved user experience that seems more natural and grabs user attention in those vital first few seconds.

HTML5 banners also allow the advertiser to track their success. Data can be collected through tools such as Google Analytics to help understand what works and what doesn’t, resulting in more informed decisions on future campaigns.

The battle between HTML5 vs static banner ads is still raging as technology advances, and we become more creative with our online ad strategies. Using a bit of both will ensure you get the best results.

HTML5 Ads vs Static Banner Ads - Why use HTML5 Ads - Why use Static Banner Ads - Advant Technology
HTML5 Ads vs Static Banner Ads – Why use HTML5 Ads – Why use Static Banner Ads – Advant Technology

Top 5 benefits to HTML5 include:

1. Eye Catching
2. Informative
3. Interactive
4. Easy Optimisation
5. Multi-Device

Eye-catching

As mentioned, a great campaign creative is now even more key in keeping up to 70% of your audience in the opening seconds.
With the option for animation, movement and colours combine to draw the eye to the ad natively. Movement in itself increases the chance of passing the ‘blink test’, which in advertising looks at how effective something is at catching the audience’s attention.

Informative

Where static ads are limited by size, they tend to cram in much information.

Instead, HTML5 ads utilise many frames, letting you creatively place more information with changing fonts, sizes, colours, and animations.

Interactive

Animation brings a new opportunity for interaction, as HTML5 ads improve click-through and allow users to use the ad almost as a mini web page.
For example, by clicking with arrows that choose between colour, product, or whatever you’re interested in promoting, a user can get engaged by doing more than just reading.

Multi-Device

Gone in a Flash. Flash script is dead, along with the need to have extra plugins. Instead, HTML5 requires no third-party plugins to view animations and allows the same ad to adapt to different screens, no matter the size.
This is more important than ever as we quickly switch between device and platform, hopping from desktop to tablet in a heartbeat. Everyone has their own preference, and many people use multiple devices simultaneously.

Easy Optimisation

Trends can crumble as quickly as they take off in the online world. Being able to update your ads easily keep them on the ball and dynamic enough to adapt to a quickly changing environment.

So, what’s the difference between HTML5 banner ads and static, and which should I choose?

The above outlines that it depends on budget, message, and placement. A static ad could give you the simplicity needed for its success and avoid some problems with HTML5 banners.

However, it looks like the future of online programmatic advertising is moving towards the creative powers of HTML5.

The smooth tech of HTML5 glides between devices and platforms, allows animation to give even more creativity, provides even more information, engages like never before, and can be kept up to date with ease. Features that static could only dream of, so you should consider it worth the extra buck.

What is rich media?

Sometimes html5 ads can be confused with rich media, let’s define.

RICH MEDIA: a marketing medium that features video or sound and is interactive. The user participates in the media presentation. Rich Media can be either Interactive (browser-based) or Download-based (stand-alone).

What are the most popular banner sizes?

The most popular programmatic display ad sizes in order are:

1. 300×250
2. 320×50
3. 300×600
4. 728×90
5. 160×600
6. 300×600
7. 970×250

Note that banner sizes will vary by platform and market and ultimately depend on the publishers you want to target.

What is a dynamic creative?

Sometimes known as DCO or dynamic campaign optimisation

A dynamic ad is an HTML5 banner that can serve multiple creative elements to address all types of audience interactions, such as click-through, hover over, expand and more.

It allows you to be more relevant with your audience by serving the right message at the right moment. The ad creative should have multiple creative elements that adapt based on the target audience, e.g. different colours, messages and products.

Why use dynamic ads?

There are two key reasons:

  • Dynamic creative is more relevant and creates a better user experience.
  • Allows advertisers to control and automate their display campaigns and save time and money in the process.

Where can I find display guideline specifications for programmatic DSPs?

Your agency will help with the exact ad specs, but here is a pretty good reference from Google.

How does an HTML5 banner ad work on different platforms?

HTML5 ads can be rendered on any platform, including mobile, tablet, website or app. Because HTML5 ads are rendered in real-time, they can adapt to different formats required by the publishing platform. This flexibility allows advertisers to have one ad delivered across multiple devices and screens with optimum performance measured at both pixel level and device level.

Are static ads better for lower-funnel activity?

Generally speaking, if there is a place for this format, it’s at the bottom of the user journey where we are trying to convert the user.

Which format will deliver a better CTR / Click-Through Rate?

Most likely html5 as they are more eye-catching, this is certainly what Advant Technology sees in its campaigns.

Conclusion

Now you know why animated ads have gained in popularity over the years! Need help with your next display campaign? We’d love to chat.

Free Paid Media Review

We are a world-class programmatic marketing agency that can generate more sales and leads for you. Leave your email address, we will contact you for your free paid media review.

Categories
Case Studies Display banners Lead Gen

Chelsea Football Club: B2B Lead Gen Campaign

CHELSEA FOOTBALL CLUB
b2B LEAD GENERATION

INDUSTRY:
Sport

MARKET:
Central London

SERVICES:
B2B lead gen through display banners​

A targeted approach using display banners achieves more than 1.1 million impressions to one of the world’s most recognisable football clubs.

Chelsea FC b2b lead gen

CHALLENGE

Chelsea Football Club’s hospitality packages offer corporate clients an exclusive experience to enjoy matchday from the best seats while enjoying exceptional hospitality. When Chelsea FC’s media agency got in touch with us, they had experienced a slow down in sales for their corporate packages and wanted a fresh approach on how to maximise their budget while increasing exposure to a more targeted audience.

Chelsea FC traditionally invest in outdoor advertising to promote their corporate packages. While this approach has worked for them in the past, they have noticed that the return on investment had decreased alongside their advertising budget and was looking for a more cost-effective solution to increase exposure of their B2B packages.

SOLUTION

With a limited budget in mind, Advant Technology had to be clever in how to broaden the exposure of corporate packages to a small segmented B2B audience.

Choosing banners as creative assets for the campaign allowed Advant to streamline their efforts and create a highly targeted approach. Banners have the highest reach of any programmatic format and with more scale we were able to bid on only those impressions which were truly valuable.

For the awareness phase of the campaign, the geo targeting was predominantly focused on central London, and concentrated in key wealthy areas such as Kensington as well as large corporations using IP address database targeting, who were the most likely audience to convert.

In the retargeting phase, we focused on those visitors who came through paid search, organic search, or direct traffic but who had not converted yet.

RESULTS

  • Over 1.1 million impressions
  • 0.17% CTR (click through rate) vs an industry standard of 0.1%
  • Conversion rate 150% above forecast

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Case Studies

Diadora: Make it Bright

We delivered a full suite of programmatic activity in seven markets for Diadora’s brilliant Make it Bright campaign.

Categories
Case Studies Display banners

Aegean Airlines: Display Banners

AEGEAN AIRLINES:
DISPLAY BANNERS

INDUSTRY:
Travel

MARKET:
France​

SERVICES:
Display banners

Summary
We worked with Aegean Airlines to drive brand awareness across France through programmatic display banners. We targeted premium news and travel websites and through our ads, we achieved nearly six million impressions.

Challenge
With the financial crisis hitting Greece, Aegean Airlines saw their bookings decrease. They wanted our help to increase brand awareness and air ticket bookings in France.

Solution
We used contextual targeting and strategically placed our ads next to content related to Greece and Mediterranean holidays. The ads were placed across premium news and travel websites using lists such as Comscore Top 20.

As the campaign was running during the Greek financial crisis we applied a blacklist of any pages that hosted negative content about the topic. This ensured that the user would have a positive view of Greece and Aegean Airlines.

Aegean airlines: display banners

Results
Nearly 6M impressions from programmatic distribution.

Over the years, we have had the pleasure of working with many tourism organisations and travel brands. Check out some of our other case studies from brands such as Visit Cyprus and Destination Canada.

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Case Studies Display banners

Visa: Display Banners

VISA:
DISPLAY BANNERS

INDUSTRY:
Finance
MARKET:
Global​
SERVICES:
Display banners

VISA: Boosting Traveler Recognition with Display Banners

Advant Technology was approached by VISA to help boost recognition and usage of their services among travellers. Strategically placed display banners achieved nearly 11M ad impressions, helping to keep VISA front of people’s minds while travelling.DISPLAY BANNERS

Challenge

With the rise of companies offering dedicated travel credit cards, many people forget about good ol’ VISA. Many travellers don’t think to use their VISA cards while travelling abroad, despite the fact that they can use it in millions locations in over 200 countries. Our task was to put VISA at the top of people’s minds for their future travels.

Solution

Our strategy was focused around distributing VISA banners across over 80 global markets, favouring countries with a population more inclined to travel over the summer months to Greece. We primarily targeted high net worth individuals and distributed our banners across premium travel and financial news websites in order to raise awareness and drive people through to the landing page. As this was an awareness campaign we focused on viewability and achieved 83% on average vs a global average of approximately 50% depending on year and market.

What is viewability?

According to the Interactive Advertising Bureau (IAB) an ad is considered viewable when it appears on at least 50% on screen for more than one second.

Why is viewability important when it comes to using display for awareness campaigns?

Unlike performance campaigns when the goal is some sort of conversion such as a sale or a lead, awareness campaigns are geared towards brand metrics such as brand recall and brand recognition, favourability and purchase intent among other metrics shown below.

Brand Equity Metrics

Raising awareness cannot be done unless the brand is seen therefore viewability is essential, in short the more viewable impressions delivered to your target audience the more you will increase the brand metrics above.

Results

  • 10,800,000 impressions
  • 0.33% CTR
  • 83% viewability

Check out some other case studies for financial organisations including Alpari.

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Categories
Case Studies Display banners Native Programmatic Video Advertising

Gerard: Native, Display And Programmatic Video Ads

NATIVE, DISPLAY AND
PROGRAMMATIC VIDEO: GERARD

INDUSTRY:
Construction
MARKET:
Hungary​
SERVICES:
Native, display and video

We’ve had the pleasure of working with Hungarian roof manufacturers, Gerard, for many years. The work we do together is mostly focused on raising awareness for their products among untapped audiences through native, display and video advertising.

NATIVE, DISPLAY AND PROGRAMMATIC VIDEO: GERARD

Challenge

As a roofing manufacturer, Gerard’s target audience is broad and could apply to any homeowner but the timing of when you may make a purchase makes the audience niche, not everyone will be in the market for a new roof in the near future. We’ve been using display banners, native and video formats to raise awareness among users currently in the market for a new roof.

Solution

Our team uses contextual targeting to reach out to untapped audiences through display banners. The list of publishers is typically pre-set and targets people aged 30-64 currently constructing or renovating their homes. A typical campaign gets well over 1m impressions through whitelisted premium publishers.

Results
To us, client retention is the biggest proof of success and something we’re incredibly proud to say we’re smashing! We’ve been managing Gerard’s campaigns since we were just one year old (back in 2016), and look forward to many more years of collaboration together.

Check out our case studies from some of our other long-standing clients including Austrotherm.

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Categories
Case Studies Display banners

Beachcomber Hotels: Display Banners

BEACHCOMBER HOTELS
DISPLAY BANNERS

INDUSTRY:
Hotels
MARKET:
UK​
SERVICES:
Display banners

Beachcomber Hotels: Awareness through Strategic Advertising

Beachcomber Hotels owns and manages eight hotels in Mauritius, one in the Seychelles and one in Morocco. We worked with them to increase brand awareness among users interested in booking holidays.

CHALLENGE

The hotel group wanted to increase brand awareness of their Mauritius properties among a UK audience predominantly targeting honeymooners, wealthy families and even golf enthusiasts.

SOLUTION

Display banners were placed across premium travel websites such as The Lonely Planet and Condé Nast Traveller. We employed three core targeting methods to get the ads in front of the most relevant audiences:

  • keyword targeting
  • keyword contextual targeting 
  • audience based targeting

RESULT

We achieved 3,200,000 impressions from the distribution of display banners

The use of retargeting resulted in an average CPR of 0.22%

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