Month: August 2020

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Case Studies Video Advertising

Laureus Sports Awards: Facebook Video Advertising

Laureus Sports Awards 1

LAUREUS SPORTS AWARDS:
FACEBOOK VIDEO ADVERTISING

INDUSTRY:
Sports
MARKET:
various countries including the UK, Spain, Ireland, Germany and China ​
SERVICES:
Facebook video advertising

Laureus Sports Awards: Celebrating excellence in sports

We’ve had the honour to work with prestigious sports awards brand Laureus on various campaigns over the years. This time, they were looking to generate Facebook likes and increase the exposure of their virtual awards ceremony; Real Heroes. To generate Facebook likes, we built a widget that allowed users to like their page straight from video advertising and hence streamlining the user journey. For the exposure of the campaign, we fine-tuned our targeting and achieved a CTR of 10%.

targeting

CHALLENGE

Laureus was looking to increase awareness of their upcoming live event, Real Heroes. They also wanted to increase their number of Facebook fans by reaching new, highly relevant audiences.

SOLUTION

To maximise exposure of the upcoming event, our team focused on getting the targeting absolutely right in order to achieve the best CTR.

We had to think cleverly about reaching these audiences through a scalable medium available in various countries where people have the mindset to consume similar content, and what would be better than Facebook at achieving this?

As we’ve seen huge successes using rewarded video advertising in the past (most recently for Blizzard Activision and Shore Projects) we decided to go with this format. The video ads were played in contextual football games and to a highly relevant audience.

rewarded video advertising

To help increase the Facebook fan base, we wanted to maximise the ROI for the client by streamlining the customer journey. To achieve this, we built a like button underneath the video player. This allowed users to like the page straight from where they consume the branded content, rather than having to first go to the Facebook fan page and then click the like button, which would have resulted in a longer user journey, higher drop off and ultimately higher cost per result.

RESULTS

  • We achieved 71,000 views from our Facebook video player ad with a 10% CTR (compared to average at less than 1% and 1,000 higher engagement than a display banner)
  • The video drove 15% of all traffic on the site, making it the 3rd largest source of traffic, resulting in nearly 20,500 likes
  • We increased the brand’s fan base for £0.30/like (compared to the average cost of $1.50-$2) maximising the ROI for the client
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Case Studies Facebook Ads

Budget Insurance: Facebook Advertising

Budgetinsure

BUDGET INSURANCE:
FACEBOOK ADVERTISING

INDUSTRY:
Insurance
MARKET:
UK
SERVICES:
Facebook advertsing

Learn more about budget insurance

UK-based insurance intermediary, Budget Insurance, appointed Advant Technology to drive brand awareness through Facebook advertising while acquiring a database of potential new customers.

budget insurance facebook advertising

CHALLENGE

With the vast majority of customers coming from comparison websites, Budget Insurance is struggling to gain brand awareness and saliency. They also find it difficult to get a good understanding of their core target audience.

SOLUTION

We distributed ads on Facebook to a UK audience to increase brand awareness and boost brand perception. To acquire data of potential new customers, we encouraged users to enter a competition that went alongside an entertaining video ad. The people we targeted had an interest in funny videos and were often customers of competitors.

CREATIVE ASSET

Below you’ll see the video we used for this campaign.

RESULT

  • Nearly 100,000 video views on Facebook
  • 5.5% CTE
  • 1,420 competition entries
  • 4.5x more Facebook page likes
Planning your own Facebook campaign? Speak to our team who would love to help.
 
 
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visa case study
Case Studies

Visa Case Study: Display Banners

Strategically placed display banners achieved nearly 11M ad impressions for VISA, helping to keep the brand front of people’s minds while travelling.

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Case Studies Display banners

Aegean Airlines: Display Banners

Case study Aegean

AEGEAN AIRLINES:
DISPLAY BANNERS

INDUSTRY:
Travel

MARKET:
France​

SERVICES:
Display banners

Summary
We worked with Aegean Airlines to drive brand awareness across France through programmatic display banners. We targeted premium news and travel websites and through our ads, we achieved nearly six million impressions.

Challenge
With the financial crisis hitting Greece, Aegean Airlines saw their bookings decrease. They wanted our help to increase brand awareness and air ticket bookings in France.

Solution
We used contextual targeting and strategically placed our ads next to content related to Greece and Mediterranean holidays. The ads were placed across premium news and travel websites using lists such as Comscore Top 20.

As the campaign was running during the Greek financial crisis we applied a blacklist of any pages that hosted negative content about the topic. This ensured that the user would have a positive view of Greece and Aegean Airlines.

Aegean airlines: display banners

Results
Nearly 6M impressions from programmatic distribution.

Over the years, we have had the pleasure of working with many tourism organisations and travel brands. Check out some of our other case studies from brands such as Visit Cyprus and Destination Canada.

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Case Studies Display banners

Visa Case Study: Display Banners

visa case study

VISA:
DISPLAY BANNERS

INDUSTRY:
Finance
MARKET:
Global​
SERVICES:
Display banners

VISA Programmatic Case Study: Boosting Traveler Recognition with Display Banners

Advant Technology was approached by VISA to help boost recognition and usage of their services among travelers. Strategically placed display banners achieved nearly 11M ad impressions, helping to keep VISA front of people’s minds while traveling.

DISPLAY BANNERS

Challenge

With the rise of companies offering dedicated travel credit cards, many people forget about good ol’ VISA. Many travelers don’t think to use their VISA cards while travelling abroad, despite the fact that they can use it in millions locations in over 200 countries. Our goal was to bring VISA back to the forefront, ensuring it remained a top choice for travelers as a reliable and convenient payment option during their trips.

Solution

We implemented a strategic programmatic display banner campaign, distributing VISA ads across 80 global markets. The campaign focused on countries where travel peaks during the summer, particularly to destinations like Greece. By targeting high-net-worth individuals and placing the banners on premium travel and financial news websites, the campaign aimed to maximize exposure and reinforce VISA’s brand presence. Real-time data allowed us to optimize the placements dynamically, ensuring the ads appeared when users were actively engaging with relevant content.

Given the awareness-driven nature of the campaign, the primary focus was on viewability, a key metric for brand recall. The team achieved an impressive 83% viewability rate, well above the global average of 50%. This means the ads were consistently visible to the target audience, increasing the chances of brand recognition.

What is viewability?

According to the Interactive Advertising Bureau (IAB) a display ad is considered viewable when it appears on at least 50% on screen for more than one second.

Why is viewability important when it comes to using display for awareness campaigns?

Unlike performance campaigns when the goal is some sort of conversion such as a sale or a lead, awareness campaigns are geared towards brand metrics such as brand recall and brand recognition, favorability and purchase intent among other metrics shown below.

Brand Equity Metrics

Raising awareness cannot be done unless the brand is seen therefore viewability is essential, in short the more viewable impressions delivered to your target audience the more you will increase the brand metrics above.

If you’re interested in learning more about programmatic ad viewability, read our comphrehensive guide.

Results

  • 10,800,000 ad impressions
  • 0.33% click-through-rate (CTR)
  • 83% ad viewability rate

This campaign successfully ensured VISA stayed top of mind among international travelers, making them more likely to use their VISA cards while traveling abroad.  Check out some other case studies for financial organizations including Alpari.

Founded in 2014, we’re a programmatic app marketing agency that takes a targeted, audience-first approach to integrated marketing.
Is your goal to reach customers in the most impactful cost-effective way possible?

It starts with understanding who you’re targeting and how they behave, then using that information for data-led media buying. However, there is no one-size fits all approach to user acquisition marketing because every mobile app sector has different needs.

Our paid media team develops app marketing campaigns that drive better outcomes for our clients through a bespoke consultative approach.

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Case Studies Display banners Native Programmatic Video Advertising

Gerard: Native, Display And Programmatic Video Ads

gerard native case study

NATIVE, DISPLAY AND
PROGRAMMATIC VIDEO: GERARD

INDUSTRY:
Construction
MARKET:
Hungary​
SERVICES:
Native, display and video

We’ve had the pleasure of working with Hungarian roof manufacturers, Gerard, for many years. The work we do together is mostly focused on raising awareness for their products among untapped audiences through native, display and video advertising.

NATIVE, DISPLAY AND PROGRAMMATIC VIDEO: GERARD

Challenge

As a roofing manufacturer, Gerard’s target audience is broad and could apply to any homeowner but the timing of when you may make a purchase makes the audience niche, not everyone will be in the market for a new roof in the near future. We’ve been using display banners, native and video formats to raise awareness among users currently in the market for a new roof.

Solution

Our team uses contextual targeting to reach out to untapped audiences through display banners. The list of publishers is typically pre-set and targets people aged 30-64 currently constructing or renovating their homes. A typical campaign gets well over 1m impressions through whitelisted premium publishers.

Results
To us, client retention is the biggest proof of success and something we’re incredibly proud to say we’re smashing! We’ve been managing Gerard’s campaigns since we were just one year old (back in 2016), and look forward to many more years of collaboration together.

Check out our case studies from some of our other long-standing clients including Austrotherm.

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Case Studies Native

Austrotherm: Native, Display And Programmatic Video Ads​

austrotherm case study

AUSTROTHERM: NATIVE, DISPLAY AND
PROGRAMMATIC VIDEO

INDUSTRY:
Construction
MARKET:
Hungary
SERVICES:
Native, display and video
  • Insulation pioneer, Austrotherm, is one of our longest-standing clients. They’ve been with us since the very start of our journey (the golden days of 2015) and run native, display and video ad campaigns with us on a monthly basis.

         Austrotherm: Targeted Marketing Success in Construction

  • Display and Programmatic video

    Challenge

    Austrotherm may not be a mainstream brand like Coca-Cola, but it’s the place to go to if you’re looking for insulation.

    Because of the nature of the business, Austrotherm needs to balance their marketing efforts and make sure not to spend their budget on creating awareness to a too wide audience. Instead, we help them focus on getting attention from individuals who have just been starting to make construction or renovation plans.

    Solution

  • To do this, our strategy is to distribute ads through a predetermined list of publishers where these audiences congregate.Depending on the target group and interests, we use contextual targeting to establish which selling points to focus on and which section to the website to send them to. Essentially different optimised landing pages for different target groups.

    Results

  • To us, nothing says ‘success’ like client retention and this is something we’re incredibly proud to say we’re smashing! We’ve been managing Austrotherm’s campaigns since we opened up our doors as an agency, and look forward to many more years of collaboration.Check out our case studies from some of our other long-standing clients including Gerard.
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Benefits Programmatic Advertising
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Benefits of Programmatic Advertising

BENEFITS OF PROGRAMMATIC ADVERTISING Programmatic Advertising: Transparency, Real-Time Stats Benefits of the Programmatic Advertising – Advant Technology[/caption] Programmatic advertising has been for many years been

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